MNA Media

Midland News Association (also known as MNA Media). Established in 1874, the Midland News Association is still one of Britain’s largest independent media agencies. It publishes one of the UK's biggest-selling regional daily newspapers the Express & Star and its sister title the Shropshire Star, as well as 8 weekly titles and the monthly The Farmer newspaper and Shropshire Magazine.

Midland News Association
TypePrivately held
IndustryMedia
Founded1889
FounderAndrew Carnegie
Thomas Graham
Headquarters,
England
Area served
West Midlands, Staffordshire, Shropshire, Mid Wales
Key people
Matt Ross (MD)
Martin Wright (Editor-in-Chief)
Phil Inman (CEO)
ProductsNewspapers, Magazines, Websites, Apps
ServicesStar Employment Services
OwnersNational World

The MNA has one of the fastest growing web networks in the regional press, with 3.28 million average monthly unique users to its sites expressandstar.com and shropshirestar.com – growing significantly year on year. iPad and iPhone apps for Express & Star and Shropshire Star were launched in January 2012.

Midland News Association is part of the Claverley Group, and the company's head office is in Queen Street, Wolverhampton.[1]

Publishing

Online editions of the weekly newspapers are delivered free to subscribers of the online page-turning edition of the Shropshire Star or Express & Star. The company's weekly papers are delivered to thousands of homes across the West Midlands.

History

The history of the MNA can be traced back almost 150 years to a partnership between two men, including an ancestor of the Graham family who still own the newspapers today.

Scottish-American millionaire Andrew Carnegie founded the Express & Star in Wolverhampton in the 1880s along with a group of radical Liberal Party members, including Thomas Graham.

Carnegie’s aim was to campaign, through a string of regional daily newspapers, for the creation of a British Republic. His dream was to sack the monarchy, scrap the House of Lords and destroy every vestige of privilege in the land.

By 1902 Carnegie had abandoned his mission and the newspaper has been owned by the Graham family ever since.

Early growth

At least 28 newspapers have been published in Wolverhampton over the past century but the Express & Star remains the market leader.

Among those to be seen off were the Evening News, which closed in July 1915. During the First World War, the Express & Star raised its price to a penny due to the price of paper, with a promise to revert to a halfpenny when hostilities ended. By 1918, it had a staff of 100, including one delivery van and one driver.

The Graham family took a wider view of the newspaper industry, with Malcolm Graham – the current owner's late father – spending part of his twenties on newspapers in Canada, where he learnt from the slick "New World" style of journalism.

On his return, he applied to the Express & Star the more modern approach he had seen first hand.

By the 1930s, the circulation was more than 100,000 and the paper was part of a newspaper war which saw readers offered all manners of inducement to boost sales, such as tea-sets and holiday tokens.

During the Second World War, newsprint restrictions meant the size of the paper was reduced by half. In response to the shortage, the design moved from broadsheet to tabloid. A comforts fund organised by the paper raised £160,000 over the course of the war, while the paper also became the first to sponsor a Spitfire collection fund.

1950s to 1970s

The post-war period saw the company compete with new innovations such as television yet still push up sales by an average of 1,120 a year.

Despite a national print dispute in 1959, the circulation rose to 201,594 copies a day.

Until 1963, the MNA published the Express & Star, Wolverhampton Chronicle plus the Saturday football paper, all set in a conventional hot metal composing room and printed on five letterpress machines.

In 1964, plans were made to hive off 19,000 copies of the Salop edition to create the Shropshire Star, published at a new photo-composed offset printing plant in Ketley.

The board saw an opportunity with the growth of Dawley New Town – later renamed Telford – and produced a successful news and advertising product to serve a county which is a mixture of agriculture and industrial areas.

Serving the largest inland county in the UK, both Shropshire Star and Shropshire Weekly Series cover all the major population centres within the circulation area.

Innovation continued during the 1970s, with the MNA introducing the first VDU system and adopting computerised accounting, as well as facsimile transmission.

1980s to present day

In the 1980s the MNA paved the way for the computer revolution in the British newspaper industry and has remained in the forefront of publishing technology.

Both the Express & Star and the Shropshire Star are among the biggest selling regional newspapers in the UK.

The MNA continues to provide same-day news which is trusted by local communities.

With innovations in digital newspaper technology, it continues to be at the forefront of regional news almost 150 years after the Carnegie-Graham partnership.

In December 2012 Midland News Association also launched its own recruitment agency, Star Employment Services, which operates from the MNA’s headquarters in Queen Street, Wolverhampton.

In September 2023, it was announced that the Claverley Group had sold Midland News Association to National World PLC. The £11m sale included Press Computer Systems, which supplies publishing platforms for both MNA and other major publishers including Newsquest and DC Thomson. The sale marked Claverley Group's exit from regional newspaper publishing.[2]

MNA Digital

MNA Digital is the in-house digital marketing agency of the Midland News Association, and is responsible for developing the websites expressandstar.com and shropshirestar.com and associated newspaper apps on ios and android. It has become the highest Google ranked digital marketing agency in the West Midlands.

MNA Digital offers a range of services including PPC (Paid Search), SEO, web design, brand design, content writing and social media services. Their team work with hundreds of businesses and organisations across all sectors on a national basis.

See also

References

  1. "Details of address". Retrieved 19 January 2010.
  2. Tobitt, Charlotte (29 September 2023). "David Montgomery's National World buys Midland News Association". Press Gazette. Retrieved 1 October 2023.
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