Mike Moyer

Michael Dirck Moyer (born in 1971) is an American entrepreneur, author, adjunct lecturer at Northwestern University,[1] and adjunct associate professor at the University of Chicago Booth School of Business.[2][3] He has written eight books in support of achieving success in advanced education and business, including How to Make Colleges Want You (2008) and Slicing Pie (2012), the latter of which outlined his strategy for dividing equity in startup companies.[4]

Mike Moyer
Born (1971-08-04) August 4, 1971
Philadelphia, Pennsylvania, US
Occupation(s)Author, entrepreneur, university educator
Websitemikemoyer.com

Moyer and his business partner Alyson Tesler were the winners of the 2003 New Venture Challenge at the University of Chicago, for which their startup, Vicarious Communications, Inc., received a $25,000 investment from the university.[5]

Education

Moyer attended the University of Kansas, receiving a BA degree in 1995. He then studied integrated marketing communications at Northwestern University, receiving an MS degree in 1996, after which he received an MBA degree from the University of Chicago in 2004.

Business ventures

In 1992, Moyer founded Moondog, a manufacturer of outdoor clothing and accessories. In 2003, Moyer founded Vicarious Communication, Inc., a marketing services company serving the veterinary industry. The company was funded by a $1 million angel round that included the University of Chicago.[6] Moyer was vice president of brand strategy at Workhorse, a startup chassis manufacturer, when it was acquired by International Truck and Engine Corporation in 2005.[7] The following year, Moyer co-founded Cappex.com, which helps students find the right college and was financed through a $5 million angel round.[8] His 2012 book Slicing Pie outlined a formula for creating fair equity splits among startup co-founders.[9]

Bibliography
  • Moyer, Mike (2008). How to Make Colleges Want You: Insider Secrets for Tipping the Admissions Odds in Your Favor. Naperville: Sourcebooks. ISBN 978-1-4022-1367-0.
  • Moyer, Mike (2012). Slicing Pie: Funding Your Company Without Funds. Lake Forest: Lake Shark Ventures, LLC. p. 161. ISBN 978-1-4700-2772-8.
  • Moyer, Mike (2012). Trade Show Samurai: The Four Core Arts for Capturing Leads. Lake Forest: Lake Shark Ventures, LLC. p. 182. ISBN 978-1-4681-6871-6.
  • Moyer, Mike & Fuller, Jerry (2013). Business Basics: A Guide to Who Does What is Today's Organizations. Chicago: Associated Colleges of Illinois. p. 172. ISBN 978-0-6158-4527-2.

References
  1. "Faculty: Mike Moyer, author and entrepreneur". Farley Center for Entrepreneurship and Innovation, McCormick School of Engineering. Northwestern University. Retrieved May 20, 2018.
  2. "Mike Moyer: Adjunct Associate Professor of Entrepreneurship". Polsky Center for Entrepreneurship and Innovation. The University of Chicago. Retrieved May 20, 2018.
  3. "Mike Moyer: Adjunct Associate Professor of Entrepreneurship". Chicago Booth: The University of Chicago Booth School of Business. The University of Chicago Booth School of Business. Retrieved May 20, 2018.
  4. Klein, Karen (2012), 'Grunt Funds' Are Trending in Startup Circles., New York: Bloomberg Businessweek
  5. "Direct marketing idea wins business plan contest". Media Relations and Communications. The University of Chicago. Retrieved May 20, 2018.
  6. A.L.M. (October 2003). "Doing business vicariously". University of Chicago Magazine. 96 (1). Retrieved May 20, 2018.
  7. "News" (Press release).
  8. Wong, Wailin (July 29, 2013). "Startup Cappex moves to Chicago from Highland Park". Chicago Tribune. Tronc, Inc. (formerly Tribune Publishing). Retrieved May 20, 2018.
  9. Klein, Karen (2012), 'Grunt Funds' Are Trending in Startup Circles., New York: Bloomberg Businessweek
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