Mike Sievert

Michael Sievert is an American business executive, currently the president and CEO of T-Mobile US, and a member of the company's board of directors.[4][5][6] In November 2019, T-Mobile announced that Sievert would be promoted from chief operating officer (COO) to CEO in May 2020 when John Legere stepped down.[4] Sievert took control a month earlier than planned, on April 1, 2020, the same day T-Mobile closed its merger with Sprint.[7]

Mike Sievert
Mike Sievert, president and CEO of T-Mobile US
Sievert in 2021
Born (1969-05-10) May 10, 1969[1][2][3]
Canton, Ohio, U.S.
EducationUniversity of Pennsylvania (BA)
EmployerT-Mobile US
TitleChief executive officer (CEO)
TermApril 1, 2020 – present
WebsiteMike Sievert on Twitter

Early life and education

Sievert was born in Canton, Ohio. At age 10, he became a paper carrier for The Repository, using his earnings to buy a Radio Shack TRS-80 and, later, a Commodore 64. He graduated from GlenOak High School in 1987[5] and received a bachelor's degree in economics from the Wharton School of the University of Pennsylvania in 1991.[8][9]

Career

Sievert started his career at Procter & Gamble,[5] where he oversaw brands such as Pepto-Bismol and Crest.[10] He subsequently worked at IBM[5] and Clearwire.[11] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[12][13] and CEO of tablet gaming company Discovery Bay Games.[14] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.[15] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[16][12] In 2008 he co-founded Switchbox Labs,[15] a startup acquired by Lenovo in 2009.[17] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[18]

Sievert became COO of T-Mobile in 2015,[19] then became the company's president in 2018.[6][20] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[21] with a focus on no overage charges,[10] no contracts, unlimited data, and other offerings.[22] In April 2020, Sievert succeeded Legere as CEO of T-Mobile.[7] Under Sievert's leadership, T-Mobile surpassed 100 million total customers,[23] and created the first nationwide standalone 5G network in the U.S.[24][25] Sievert has declared his strategy of focusing on dominating in 5G, saying “We’re making the rules for the 5G era because we’re way ahead — and I mean miles ahead."[26]

In October 2017, he joined the board of Canadian company Shaw Communications.[27]

In 2023, Sievert and Mint Mobile owner Ryan Reynolds announced T-Mobile's plans to acquire both Ultra Mobile and Mint Mobile.[28]

Political issues

In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"[29][30] Sievert also published an open letter about T-Mobile's diversity, equity and inclusion programs.[31]

Personal life

Sievert is married[32] and has two adult sons. He lives in Kirkland, Washington.

References
  1. "Family tree of Mike SIEVERT". Geneanet. Retrieved 2023-01-18.
  2. "Mike Sievert on Twitter: "Today's my birthday. I'm celebrating by sitting in a 6-hour @TMobile senior leadership meeting! #tuesdaysamiright ?!"". Twitter. Retrieved 2023-01-18.
  3. "Mike Sievert on Twitter: "After 50 years, it's official: I've made it! That's what getting your own bobblehead..." Twitter. Retrieved 2023-01-18.
  4. FitzGerald, Drew (18 November 2019). "T-Mobile CEO John Legere to Step Down Next Year". The Wall Street Journal. Retrieved 26 November 2019.
  5. Pritchard, Edd (29 November 2019). "T-Mobile's next CEO, Mike Sievert, is a Canton native". CantonRep. Gannett. Retrieved 9 December 2019.
  6. Levy, Nat (14 June 2018). "T-Mobile promotes Mike Sievert to president as Sprint acquisition process continues". GeekWire. Retrieved 26 November 2019.
  7. Lee, Edmund (1 April 2020). "T-Mobile Closes Merger With Sprint, and a Wireless Giant Is Born". The New York Times. Retrieved 25 August 2020.
  8. Menear, Harry (3 March 2021). "The top 10 telecom CEOs worldwide - Mike Sievert". Mobile Magazine. Archived from the original on 5 September 2021. Retrieved 3 March 2021.
  9. Lee, Allen (27 November 2019). "20 Things You Didn't Know About Mike Sievert". Money Inc.
  10. Pressman, Aaron (5 February 2021). "T-Mobile's new CEO answers the call". Fortune. Retrieved 3 March 2021.
  11. Frank, Blair Hanley (18 February 2015). "T-Mobile names Mike Sievert Chief Operating Officer". GeekWire. Retrieved 26 November 2019.
  12. Rohde, Laura (1 March 2005). "Microsoft hires AT&T executive to manage Windows". Network World. Retrieved 26 November 2019.
  13. Brooks, Khristopher J. (18 November 2019). "John Legere, colorful CEO of T-Mobile, to step down next year". CBS News. Retrieved 26 November 2019.
  14. McDermott, John (20 November 2012). "T-Mobile Names Tech-Marketing Veteran as CMO". AdAge. Retrieved 26 November 2019.
  15. DeGrasse, Martha (15 June 2018). "T-Mobile promotes Mike Sievert to president". FierceWireless. Retrieved 26 November 2019.
  16. Orlowski, Andrew (18 March 2005). "New Microsoft Longhorn chief is indigestion expert". The Register. Retrieved 26 November 2019.
  17. Shah, Agam (28 January 2009). "Lenovo buys mystery start-up company". Computerworld. Retrieved 26 November 2019.
  18. Manskar, Noah (18 November 2019). "T-Mobile CEO John Legere is stepping down". New York Post. Retrieved 26 November 2019.
  19. Fried, Ina (18 February 2015). "T-Mobile Promotes Mike Sievert to COO, Andrew Sherrard to Marketing Chief". Vox. Retrieved 26 November 2019.
  20. Kastrenakes, Jacob (18 November 2019). "John Legere will step down as T-Mobile CEO next year". The Verge. Retrieved 26 November 2019.
  21. Bergen, Mark (11 August 2014). "Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile". AdAge. Retrieved 26 November 2019.
  22. Moritz, Scott (18 November 2019). "T-Mobile Taps Sievert to Succeed Turnaround CEO John Legere". Bloomberg. Retrieved 26 August 2020. In his seven years at T-Mobile, the 49-year-old executive ran the "uncarrier" campaign, which featured no contracts, unlimited data plans and free taco Tuesdays.
  23. Bishop, Todd (5 November 2020). "T-Mobile tops 100M customers, posts $1.3B in quarterly profit six months after Sprint merger". GeekWire. Retrieved 3 March 2021.
  24. Horwitz, Jeremy (4 August 2020). "T-Mobile launches world's first nationwide standalone 5G network". VentureBeat. Retrieved 3 March 2021.
  25. Jasinski, Nicholas (17 September 2020). "T-Mobile Is 'Way Out in Front for the 5G Era,' Says Its CEO. Wall Street Agrees". Barron's. Retrieved 3 March 2021.
  26. Clifford, Tyler (2021-06-07). "T-Mobile CEO says company is poised to dominate 5G for the next decade". CNBC. Retrieved 2021-06-08.
  27. Aycock, Jason (26 October 2017). "Shaw adds to wireless focus, adding T-Mobile's Sievert to board". Seeking Alpha. Retrieved 8 December 2019.
  28. "Ryan Reynolds explains sale of Mint Mobile to T-Mobile". CNBC. 15 March 2023. Retrieved 26 April 2023.
  29. Sievert, Mike [@MikeSievert] (9 June 2020). "Same. We aren't running ads on that show and we won't be running ads on that show in the future. Bye-bye, Tucker Carlson!" (Tweet). Retrieved 12 June 2020 – via Twitter.
  30. Gibson, Kate (12 June 2020). ""Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show". CBS News. Retrieved 12 June 2020.
  31. Wagner, Alex (10 June 2020). "T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity". TmoNews. Retrieved 25 August 2020.
  32. Moritz, Scott (29 July 2021). "No More 'Dumb and Dumber': T-Mobile Is Done Taunting Its Rivals". Bloomberg. Retrieved 26 April 2023.

Mike Sievert on Twitter

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