Milblog

Military blogs emerged with the Iraq War in 2003.[14] Initially named "warblogs" as well,[15] they became popular under the name "milblogging" in 2004.[16] In October 2005, a U.S. soldier named Jean-Paul Borda launched the blog aggregator Milblogging.com.[14][17] A milblog is primarily focused on the events of the military, written about by those with inside knowledge of the military, whether an active soldier, a veteran of the military, a spouse of a soldier, or a civilian with a special connection to the military.

Milblogs often criticized the media coverage of the wars in Afghanistan and Iraq, seeking to correct what they saw as biased or negative reporting.[17][18] Thus, Matt Burden of Blackfive.net cites as the rationale of his blog the death in combat of a fellow soldier and good friend of his, who died saving the life of a magazine reporter, yet had his death go unreported by the magazine.[19] One milblogger chose to offer his site "as an educational service to the American People who wish to know the true story of Iraq and Afghanistan."[20] Other milblogs cite similar intentions to report the news that they did not feel the mainstream media was reporting.

C.J. Grisham was among the first active duty soldiers to become a milblogger[21] when he opened A Soldier's Perspective in December 2004.[22] Within five years, ASP was receiving an average of 1,500 visitors per day (nearly 1 million in total) from over 120 countries and was ranked the second most popular site on Milblogging.com.[23]

In 2005, there were fewer than 200 "milblogs" in existence.[24] In July 2011, Milblogging.com listed more than 3,000 military blogs in 46 countries.[25] The top 5 locations were US, Iraq, Afghanistan, the United Kingdom, and Germany. During the 2022 war in Ukraine, Russian milblogs became increasingly quoted.

Military blogs became accepted within a few years. Whereas Secretary of Defense Donald Rumsfeld was at first believed to be skeptical of military blogs,[14] by 2007 president George W. Bush lauded them as "an important voice for the cause of freedom."[26]

Official oversight of websites maintained by military personnel deployed to the Middle East began in 2002. The oversight mission consisted of active-duty soldiers and contractors, as well as Guard and Reserve members from Maryland, Texas and Washington state. Its remit was expanded in August 2005.[27]

In Iraq, commanding officers shut down a blog that reported on the medical response to a suicide bombing that had taken place in late 2004 in Mosul. The Army Web Risk Assessment Cell was created to monitor compliance with military regulations.[28] In April 2005, a four-page document of regulations was issued by Multi-National Corps-Iraq,[27] directing all military bloggers in Iraq to register with their units, and commanders to conduct quarterly reviews to make sure bloggers were not disclosing casualty numbers or violating operational security or privacy rules.[28] Some milbloggers took down or altered their blogs for fear of violating the regulation that many of them believed to be too ambiguous.[27] The regulations were updated in April 2007 but, according to many bloggers in war theatres, failed to resolve their ambiguities.[26]

Although the U.S. Department of Defense was initially concerned about milblogs as a potential OPSEC violation,[29] it eventually embraced the concept and attempted to implement official versions of milblogs.[30] Official milblogs did not receive the same reception or popularity of the unofficial milblogs as they were written in the same dull language as other official publications of the Defense Department.

In Russia, milbloggers have gained prominence during the Russian invasion of Ukraine, providing a greater level of information about the war than is available from state media. Blogs range from those affiliated with state media, which often provided information more in-line with that of government positions, to independent and Wagner Group-affiliated blogs which are more critical of the Russian military establishment's performance in Ukraine. These blogs are notable for their ultranationalist and pro-war views.[31] The Institute for the Study of War attributed their popularity to the Russian government's failure to establish an effective social media presence as well as its failure in preparing the Russian public for a drawn-out war. The Russian government has protected them from calls for censorship and has selectively granted positions to nationalist and pro-war milbloggers due to their importance in the ultranationalist constituency which Vladimir Putin's presidency has become increasingly reliant upon. Putin himself has met with prominent milbloggers aligned with state-media to discuss military matters.[32]