Milwaukee Schlitz

The Milwaukee Schlitz were a professional softball team that played in three men's professional softball leagues from 1977 through 1982 at Wilson Stadium in Milwaukee, Wisconsin.[1]

History

Milwaukee began play in the inaugural 1977 American Professional Slo-Pitch League (APSPL) season as the Milwaukee Copper Hearth.[2] The Copper Hearth was initially an amateur softball club that, in 1969, had won the Amateur Softball Association national championship.[3] Milwaukee joined the fledgling APSPL, formed by former World Football League executive Bill Byrne, who would go on to launch the Women's Professional Basketball League.[2][4][5] Former New York Yankees player Whitey Ford was brought on to serve as league commissioner.[6][7] The club took its name from its first sponsor, a blue-collar tavern in Milwaukee, the Copper Hearth, owned by John Korinek Sr.[8] Joseph Schlitz Brewing Company took over sponsorship in 1978 and the team would play through their final professional season as the Milwaukee Schlitz.[9][10][5]

The APSPL era

Milwaukee was led by local softball standout Phil Higgins,[11] along with Doug Czaplewski, Jim Dillard and Ken Parker in 1977. The Copper Hearth finished with the third-best record in the league at 38-17 (.696), three games behind league-leading Detroit Caesars, but were upset in the first round of the playoffs by the Cleveland Jaybirds 2-1. Benny Holt of the Chicago Storm was the league MVP with Detroit winning the 1977 APSPL World Series.[12] Making the All-APSPL team from Milwaukee were Tom Gorski (.500 BA, 22 HRs, 75 RBIs, 17-8 Pitching), Doug Czaplewski (.603 BA, 92 runs scored), Jim Dillard (.544, 34 HRs, 117 RBIs), Phil Higgins (.611, 41 HRs, 131 RBIs) and Ken Parker (.545, 37 HRs, 109 RBIs).[13]

1977 Milwaukee Copper Hearth

In 1978, Parker and Higgins once again led the team, now the Milwaukee Schlitz,[14] and the team produced a 38-28 (.583) record, finishing in third place in the highly competitive Midwestern Division, but missing the APSPL playoffs with their division finish, and despite having a better record than 3 playoff teams, including the two teams from the Eastern Division (New England Pilgrims and Philadelphia A's). The Detroit Caesars repeated as APSPL champions in 1978 with Ron Ford of Detroit winning the league MVP award. Phil Higgins (.569, 49 HRs, 137 RBIs) and Ken Parker (.634, 37 HRs, 121 RBIs) made the all -star team with Dave Holtz (.528, 16 HRs) and Paul Wenzel (.521, 12 HRs, 73 RBIs) contributing well.

Focused on taking the next step, the Schlitz were led in 1979 by APSPL all-stars Phil Higgins (.531, 18 HRs, 89 RBIs) and Dennis Graser (.486, 22 HRs, 87 RBIs), as well as league and eventual APSPL World Series MVP Rick Weiterman (.557, 9 HRs, 69 RBIs, 37-18 Pitching).[15] Milwaukee finished with a 40-23 (.635) record, winning the Midwestern Division. Milwaukee beat Cleveland 3-0 in the first round of the APSPL playoffs and then beat the two-time APSPL champion Detroit Caesars 3-0 in the semi-finals, advancing to play the Kentucky Bourbons in the World Series.[16] The series were broadcast nationwide as the first televised event on the new start-up sports network ESPN.[17] Milwaukee beat Kentucky 5-3 to win the APSPL championship.[18]

1980 NASL Champions

Instability in other markets and internal political fighting saw three teams (Fort Wayne, Cleveland and Milwaukee) leave the APSPL to form the North American Softball League (NASL), under the leadership of Cleveland owner (and eventual owner of the Cleveland Cavaliers) Ted Stepien.[19][20][21] The APSPL continued with just 6 teams (down from 12 in each of the previous 3 seasons). Milwaukee dominated the new NASL with a league best 44-12 (.786) record with all-NASL performances from Dennis Graser (.480, 30 HRs, 98 RBIs), Phil Higgins .485, 16 HRs, 95 RBIs, 33 doubles), Rick Weiterman (45-13 pitching), and Jim Dilliard (22 doubles).[22][23] The Schlitz would take on Chicago Nationwide Advertising in the first round, beating Chicago 9-13, 10-7, 17-12, 16-12, 10-17, 22-17; (4-2).[24] Milwaukee defeated the Detroit Auto Kings 5–2 (19–11, 10–12, 12–16, 22–13, 13–4, 12–3, 11–9) to win the only NASL World Series.[25] Ken Parker of Milwaukee would take the World Series MVP trophy while Ron Olesiak of Chicago was the league MVP.[26]

The UPSL era

The NASL and the APSPL merged after the 1980 season to form a new league, the United Professional Softball League (UPSL). Milwaukee had an initial set-back in 1981 as perennial all-star Phil Higgins elected to play amateur baseball to start the season but would return to the team in August, just before the playoffs.[27][28] Still, the Schlitz finished with a 37-21 (.638) record in 1981, 6 games behind the Cincinnati Suds in the Western Division. The Schlitz would get swept by the eventual league champion Kentucky Bourbons in the first-round 5-4, 13-4, 11-10; (3-0).[29][30] Bill Gatti of Kentucky won the league MVP award. Dennis Graser (.500 BA, 26 HRs, 76 RBIs) was the only Schlitz to make the all-league team in 1981. Dick Laba batted .485 and Rick Weiterman had a 36-21 pitching record in support.[31]

Phil Higgins, Milwaukee

The Schlitz finished with a 32-32 (.500) record in 1982, their worst record in their 6 seasons of professional softball.[32] But Milwaukee advanced to the playoffs, beating the Cincinnati Suds in the first round 11-4, 11-8, 13-4; (3-0) and then upset the Kentucky Bourbons, going to a 5th and deciding game with Milwaukee winning 23-22, for a 3-2 (10-7, 4-7, 9-21, 14-10, 23-22) victory in the semi-finals.[33] Milwaukee went on to defeat Detroit Softball City 9-8, 8-3, 7-10, 13-11, 12-7, 39-6; (5-1), with Dick Laba of the Schlitz honored as the MVP.[34] Schlitz players Rick Weiterman (.514 BA), Dennis Graser (43 HRs, 122 RBIs),[35] Phil Higgins (.572, 40 HRs, 125 RBIs, 24 doubles) and Derek Gallagher (.560 BA) made the all-league team with Dana Andry of the Cleveland Competitors winning the league MVP in the final season of professional softball in the United States. The Schlitz lost their sponsor when the Stroh Brewing Company purchased Schlitz in 1982 [36] and elected not to continue the team after the season. The UPSL also folded after the 1982 season, bringing the era of men's professional softball to an end.[37]

Milwaukee first-baseman Dennis Graser is a member of the American Softball Association Hall of Fame, inducted in 2000.[38] Schlitz pitcher Rick Weiterman was similarly honored and is in the United States Slowpitch Softball Association (USSSA) Hall of Fame.[39][40]

Milwaukee year-by-year record
YearTeam NameRecordPctFinishDivisionPlayoffsLeague
1977Copper Hearth39-17.6962ndMidwest1st RoundAPSPL
1978Schlitz38-28.5833rdMidwest-APSPL
1979Schlitz40-23.6351stMidwestChampionsAPSPL
1980Schlitz47-13.7861stMidwestChampionsNASL
1981Schlitz37-21.6382ndWestern1st RoundUPSL
1982Schlitz32-32.5003rdMidwestChampionsUPSL

References
  1. "Milwaukee Schlitz – Softball History USA". www.softballhistoryusa.com.
  2. "Clipped From Valley News". May 25, 1977. p. 42 – via newspapers.com.
  3. "1969 ASA Men's Open Slow Pitch Nationals – Softball History USA". www.softballhistoryusa.com.
  4. "196?-1977 Milwaukee Copper Hearth • Fun While It Lasted". Fun While It Lasted. 2013-08-23. Retrieved 2020-11-19.
  5. "Clipped From The Journal Times". April 3, 1977. p. 47 – via newspapers.com.
  6. "Clipped From Lansing State Journal". July 21, 1977. p. 42 – via newspapers.com.
  7. "Clipped From The Courier-Journal". September 3, 1978. p. 8 – via newspapers.com.
  8. "Korinek's homemade food was bread and butter of Copper Hearth". www.jsonline.com.
  9. "Clipped From Fond Du Lac Commonwealth Reporter". May 12, 1978. p. 16 – via newspapers.com.
  10. "Milwaukee Schlitz – Softball History USA". www.softballhistoryusa.com. Retrieved 2020-11-19.
  11. "Clipped From The Journal Times". June 29, 1976. p. 18 – via newspapers.com.
  12. Hannon, Kent. "It's easy come, easy go". Sports Illustrated Vault | SI.com.
  13. "Clipped From The Cincinnati Enquirer". September 2, 1977. p. 37 – via newspapers.com.
  14. "Clipped From The Journal Times". May 7, 1978. p. 49 – via newspapers.com.
  15. "Clipped From Kenosha News". September 5, 1979. p. 17 – via newspapers.com.
  16. "The Bourbons, the Schlitz and the missing tapes -- the story of ESPN's first broadcast". ESPN.com. September 7, 2019.
  17. Radcliffe, J. R. "40 years ago, the first live ESPN game ever broadcast was a slow-pitch softball game in Wisconsin. How did it happen?". Milwaukee Journal Sentinel. Retrieved 2020-11-19.
  18. "Professional Slow Pitch Softball History". www.angelfire.com. Retrieved 2020-11-19.
  19. "Clipped From Detroit Free Press". August 19, 1979. p. 72 – via newspapers.com.
  20. "Clipped From The Journal Times". June 8, 1980. p. 27 – via newspapers.com.
  21. "Clipped From Kenosha News". January 16, 1980. p. 19 – via newspapers.com.
  22. "NASL – Softball History USA". www.softballhistoryusa.com.
  23. "Clipped From Wisconsin State Journal". September 3, 1980. p. 23 – via newspapers.com.
  24. "Clipped From Southtown Star". September 4, 1980. p. 15 – via newspapers.com.
  25. "Clipped From Green Bay Press-Gazette". September 15, 1980. p. 20 – via newspapers.com.
  26. "Detroit Caesars". Detroit Caesars. Retrieved 2020-11-19.
  27. "Clipped From The Tribune". May 21, 1981. p. 27 – via newspapers.com.
  28. "Clipped From The Courier-Journal". August 9, 1981. p. 46 – via newspapers.com.
  29. "ASPSL – Softball History USA". www.softballhistoryusa.com.
  30. "Clipped From The Courier-Journal". August 24, 1981. p. 21 – via newspapers.com.
  31. "Clipped From The Courier-Journal". June 7, 1981. p. 40 – via newspapers.com.
  32. "Clipped From Sunday News". August 29, 1982. p. 30 – via newspapers.com.
  33. "USPL – Softball History USA". www.softballhistoryusa.com.
  34. "Clipped From Sunday News". September 19, 1982. p. 28 – via newspapers.com.
  35. "Clipped From The Dunn County News". July 7, 1982. p. 11 – via newspapers.com.
  36. Cole, Robert J. (April 16, 1982). "JOS. SCHLITZ ACCEPTS STROH OFFER (Published 1982)" – via NYTimes.com.
  37. "Clipped From Sunday News". May 8, 1983. p. 32 – via newspapers.com.
  38. "HOF listing". www.teamusa.org. Archived from the original on May 31, 2019. Retrieved 2020-12-14.
  39. "USSSA Hall of Fame and Museum". hof.usssa.com.
  40. D'Orso, Mike. ""It's Around Here Someplace"". Sports Illustrated Vault | SI.com.
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