Mirage Retail Group

Mirage Retail Group (formerly Blokker Holding) is a Dutch company that owns several chains of stores.[1]

Mirage Retail Group
FounderJacob Blokker
Headquarters
Netherlands
OwnerMichiel Witteveen
SubsidiariesBlokker Intertoys, Bart Smit, Big Bazar, Intertoys, Leen Bakker, Marskramer, Xenos
Websitewww.blokkerholding.nl
Blokker-store in Boxmeer
Intertoys-store in Boxmeer
Bart Smit-store in Emmen

Blokker Holding is active in twelve countries and in 2010 all the chains combined had 2825 stores. In 2015 the company had a revenue of 2.1 billion euro, of which 98 million euros from online retail.[2] Most store chains have both stores they own and stores that are franchised to other investors.

Blokker Holding has not entered the stock exchange.[1] In 2019, the Blokker Family sold the holding company to Michiel Witteveen. Witteveen became the CEO and sold the less profitable chains.

Companies

The following companies are part of Blokker Holding:

Store chain Founded Branches In the Group Countries Segment Notes
Big Bazar 2007 161 Sinds 2007 Netherlands, Belgiums Homeware Discount formula
Blokker 1896 413 Netherlands, Suriname Homeware, garden needs, multimedia, toys Core of the Mirage Retail Group; More than 20% of the branches are franchise. Founded on 25 April 1896 in Hoorn by Jacob (the grandfather of Jaap Blokker) and Saapke Blokker. Stores in Belgium and Luxemburg were sold in February 2020 to Dirk Bron.
Budget 2012 42 Netherlands Homeware, perfumery/drugstore articles, sweets Pull-up stores for the sell of dump and excess articles
Elektroblok 1962 1 since 1962 Netherlands Homeware Wholesale, mostly supplying to customers in the Netherlands
Miniso[3] 2019 2 Since 2019 Netherlands Homeware Mirage Retail Group has franchise rights for the Netherlands
Intertoys 1976 301 Netherlands, Belgium, Germany Toys Sold in 2017 to Alteri Indigo Luxembourg S.À R.L. Bought back in 2019.[4]
Maxi Toys 176 Belgium, France, Luxembourg, Switzerland, Turkey, Morocco Toys

Former formulas:

Name Founded Number of stores Active in Segment Notes
Bart Smit 1967 234 Netherlands, Belgium, Luxembourg Toys Sold in 2017 to Alteri Indigo Luxembourg S.À R.L. who merged it into Intertoys. Intertoys was bought back.
Casa 517 France, Belgium, Luxembourg, Spain, Switzerland, Portugal, Italy Furniture and interior decorating
Cook&Co 2005 27 Netherlands Food and dishware Created from a merger of Holland Handels Huis and Hoyng. These stores were closed
Leen Bakker 1928 179 Netherlands, Belgium, Luxembourg Furniture and interior decorating
Marskramer 1940 206 Netherlands Household appliances Sold to the Audax Groep
Novy 1997 25 Netherlands Household appliances Daughter company of Marskramer, sold to the Audax Groep
Toys2Play 2002 Can be found in Marskramer, Novy and Prima stores Netherlands Toys Daughter company of Marskramer, sold to the Audax Groep
Trend Centre 1978 1 - - Wholesale of Blokker Holding located in Amsterdam
Xenos 1973 252 Netherlands, Germany Food, Household appliances, interior decorating

Blokker Holding also operated:

  • Giraffe
  • Groenblok
  • Holland Handels Huis
  • Hoyng
  • Gifts and Dreams
  • Tuincentrum Overvecht
  • E-Plaza

References
  1. Winkelier Jaap Blokker regelt eigen opvolging Archived 10 August 2011 at the Wayback Machine, De Telegraaf, 2010-10-07
  2. Annual report 2015
  3. Winkelketen Miniso rukt op: Nederland gek op Aziatische 'prullaria'? RTL
  4. "Eigenaar Blokker koopt Intertoys terug van Portugezen". 7 September 2019.
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