Miss Brazil

Martha Rocha, Miss Brazil 1954

Since 1900, competitions in the vein of Miss Brazil had existed sporadically throughout the country in a non-consecutive manner. Violeta Lima Castro, crowned Miss Brazil 1900, is sometimes considered the first Miss Brazil, although the records surrounding her being the alleged first winner are inconsistent and some records allege that a different woman was crowned as the first Miss Brazil during the time of the Empire of Brazil in 1865. Overall, evidence supports that eight women had been crowned Miss Brazil in the early years before a Miss Brazil pageant was formally created.[1][2]

Year	Miss Brazil	State
1900	Violeta Lima Castro	Rio de Janeiro
1912	Noêmia Nabuco de Castro	Rio de Janeiro
1922	Maria José "Zezé" Leone	São Paulo
1929	Olga Bergamini de Sá	Rio de Janeiro
1930	Yolanda Pereira	Rio Grande do Sul
1932	Ieda Telles de Menezes	Rio de Janeiro
1939	Vânia Pinto	Rio de Janeiro
1949	Jussara Marques	Goiás

The Miss Brazil competition was formally created in 1954, and held annually since. Its inaugural edition was held at the Palácio Quitandinha in Petrópolis, and used to select a Brazilian representative for Miss Universe 1954, Brazil's first time competing in Miss Universe. Martha Rocha ultimately won the title, and is thus considered the first formal Miss Brazil winner. Following this inaugural event, Miss Brazil was held annually to elect a woman to represent Brazil at Miss Universe, becoming the first time where a national beauty pageant was held regularly in Brazil. Catalina Swimwear, the founder and main sponsor of Miss Universe, became sponsors of the Miss Brazil competition and provided swimwear for the contestants.[3]

Diários Associados began promoting and broadcasting the competition in 1955, which significantly increased press coverage and recognition of the competition in Brazil, turning it into the second-most watched event on Brazilian television, behind only the matches of the Brazil national football team. Miss Brazil entered its golden age in the 1960s, with Iêda Maria Vargas winning Miss Universe 1963 and Martha Vasconcellos winning Miss Universe 1968, its only wins in the competition.[4] Lúcia Petterle also later was crowned Miss World 1971, making Brazil one of the few countries at the time to have won both of the world's two major international beauty pageants. At the time, the first runner-up of Miss Brazil was nominated to compete at Miss World.[5]

In 1973, the organizers of Miss Brazil opted to move the pageant from Ginásio do Maracanãzinho in Rio de Janeiro, where it had traditionally been held, to Nilson Nelson Gymnasium in Brasília. This was done for both strategic and political reasons: most connecting flights throughout Brazil stopped in Brasília, Brasília was the location of the headquarters of Diários Associados, and being the federal capital, the president of Brazil could be involved in greeting the contestants.[6]

Following the move of the competition to Brasília, Miss Brazil was faced with a number of problems in regards to viewership and sponsors. The competition began to experience a decrease in popularity, both in television viewers and ticket sales. This problem was exacerbated with the withdrawal of key sponsor Helena Rubinstein Incorporated in 1976. Rede Tupi continued to broadcast Miss Brazil until its bankruptcy in 1980.

Following the bankruptcy of Rede Tupi in 1980, Miss Brazil was transferred to Sistema Brasileiro de Televisão (SBT) and its owner Silvio Santos. During this period, Marlene Brito was hired by SBT as the new national director of Miss Brazil, tasked with overseeing day-to-day operations and the preparation of contestants. During the SBT era, Santos became known as the face of Miss Brazil, hosting the pageant every year. However, the competition did not see an uptick in support or viewership, and continued to decline in popularity. In 1990, SBT dropped Miss Brazil from its scheduling due to the continued downturn in viewership.

Following the withdrawal of SBT, Brito opted to leave the network and found her own company to promote Brazilian beauty pageants, called The Most of Brazilian Beauty. Brito organized the national pageants in 1991 and 1992, but due to a lack of sponsorship, was forced to appoint a titleholder instead in 1993. The following year Paulo Max took over the Miss Brazil organization, and after his death in 1996, his children Paulo Max Filho and Ana Paula Sang organized the competition from 1997 until 1999.

In 2000, Brazilian event planning company Gaeta Promoções e Eventos took over the duties of organizing Miss Brazil, through a deal that saw the competition broadcast through the CNT Rio de Janeiro local station. In 2002, the competition returned to national television after being transferred to the newly created RedeTV!. The pageant entered into a partnership with Rede Bandeirantes (Band) in 2003, which saw renewed media promotion throughout Brazil. This agreement led to a reemergence of popularity amongst the Brazilian public, with Miss Universe 2003 becoming the most-watched event of the night in Brazil according to the Brazilian Institute of Public Opinion and Statistics (IBOPE).[7]

Raissa Santana, Miss Brazil 2016

In 2012, the Brazilian franchise for Miss Universe was awarded entirely to Band, ending their partnership with Gaeta and removing Gaeta from the Brazilian franchise entirely. From 2012 until 2015, the Brazilian media conglomerate Grupo Bandeirantes de Comunicação was responsible for directing the national pageant and selecting candidates from the 27 state pageants.

In 2015, amidst severe financial hardship, Band entered into an agreement with Brazilian retailer Polishop, under the leadership of Polishop owner João Appolinário. With this agreement, Band was only responsible for the annual broadcast of the competition, with Polishop responsible for all other management and organization. During this time, the competition was renamed to Miss Brasil Be Emotion.[8]

In July 2019, the partnership between Band and Polishop came to an end due to a decrease in interest from the Brazilian public, and the Brazilian press alleged that Brazil would not have a representative at Miss Universe 2020.[9][10]

In October 2019, Natália Guimarães confirmed that she had news regarding the future of Miss Brazil, and that fans should expect a "new era" for the competition.[11] Band later confirmed that they were not abandoning the Miss Brazil brand, but would be dependent on new sponsorship. In March 2020, it was confirmed that Band's license with the Miss Universe Organization was not renewed.[12][13][14]

In July 2020, it was announced that Brazilian businessman Winston Ling had purchased the Brazilian franchise for Miss Universe, and that the competition would be rebranded as U Miss Brazil (later changed to Miss Universe Brazil the following year).[15][16] In November 2020, Marthina Brandt, a former Miss Brazil winner, was hired as the national director of the newly created competition. The organization appointed a representative to be its inaugural titleholder in 2020, and held its first national pageant in 2021.[17]

• 
  Miss Brazil 2018
  Mayra Dias
• 
  Miss Brazil 2017
  Monalysa Alcântara
• 
  Miss Brazil 2016
  Raissa Santana
• 
  Miss Brazil 2015
  Marthina Brandt
• 
  Miss Brazil 2014
  Melissa Gurgel
• 
  Miss Brazil 2013
  Jakelyne Oliveira
• 
  Miss Brazil 2010
  Débora Lyra
• 
  Miss Brazil 2009
  Larissa Costa
• 
  Miss Brazil 2007
  Natália Guimarães
• 
  Miss Brazil 2005
  Carina Beduschi
• 
  Miss Brazil 1999
  Renata Fan
• 
  Miss Brazil 1993
  Leila Schuster
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  Miss Brazil 1973
  Sandra Mara Ferreira
• 
  Miss Brazil 1969
  Vera Fischer
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  Miss Brazil 1968
  Martha Vasconcellos
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  Miss Brazil 1963
  Iêda Maria Vargas
• 
  Miss Brazil 1954
  Martha Rocha