Mmmh (song)

"Mmmh" is a song recorded by South Korean singer Kai. It was released on November 30, 2020, as the lead single of his debut extended play, Kai.[1] The song was written and composed by Keelah Jacobsen, Cameron Jai, JUNNY and Jane. Musically, "Mmmh" was described as a R&B song with a simple yet addictive melody on a minimalist track.

"Mmmh"
Single by Kai
from the EP Kai
LanguageKorean
ReleasedNovember 30, 2020 (2020-11-30)
Recorded2020
StudioSM Studios, Seoul, South Korea
Genre
Length3:12
Label
Composer(s)
  • Keelah Jacobsen
  • Cameron Jai
  • JUNNY
  • Jane
Lyricist(s)
  • Jane
  • JUNNY
Kai singles chronology
"Mmmh"
(2020)		 "Peaches"
(2021)
Music video
"Mmmh" on YouTube

Background and release

On November 30, Kai made his official debut as a solo artist with the extended play Kai,[2] which went onto debut at number three on South Korea's Gaon Album Chart. "Mmmh" was released on November 30 for digital download and streaming in various countries by SM Entertainment, as the lead single of Kai.[1]

Composition

"Mmmh" was described as a R&B pop song with a simple yet addictive melody on a minimalist track.[1] In terms of musical notation, the song is composed in the key of G# minor, with a tempo of 137 beats per minute and is three minutes and twelve seconds long.[3] It is also described to be a charming, straight-forward love song.[4] The lyrics confidently portray the attraction one feels to someone one has met for the first time.[5]

Music video and promotion

An accompanying dystopian sci-fi themed music video for "Mmmh" was uploaded to SM Entertainment's official YouTube channel, six hours ahead with the single's release.[6] It was preceded by a teaser released on the same platform on November 26. The video features the singer's looking upon the city from the edge of a rooftop with striking looks featuring an ombré mullet and colorful garments as he dances to the sensual track. The visuals end with the singer standing on top of a building with a neon-lit city serving as the background.[1]

Before the official release, Kai held an online press conference with Baekhyun as his MC, where he talked about the song for the first time for the media.[7] An hour before the release, he held a live broadcast through Naver's V Live app, where he talked about the album, songs and production process.[8]

Kai performed and promoted "Mmmh" for the first time on Naver Now Party B.[9] And also with televised live performances on various South Korean music programs including Music Bank, Show! Music Core and Inkigayo.

Commercial performance

The song debuted at number 26 on the Gaon Digital Chart issue dated November 29 to December 5, 2020.[10] And also debuted at number 1, 15 and 178 on the components Download Chart, BGM Chart and Streaming Chart, respectively.[11][12][13] Additionally, the song charted at number 15 on the US Billboard World Digital Song Sales chart.[14]

Credits

Credits adapted from EP's liner notes.[15][16]

Studio

Personnel

Charts

Release history
Region Date Format Label
Various November 30, 2020

References
  1. Dishya Sharman (November 30, 2020). "Mmmh MV: EXO member Kai raises the temperatures with his solo debut song; Watch". Pinkvilla. Archived from the original on September 22, 2022. Retrieved September 22, 2022.
  2. Vanessa Tan (November 30, 2020). "EXO's Kai drops first solo mini album, KAI (开) – listen". Bandwagon Asia. Archived from the original on September 22, 2022. Retrieved September 22, 2022.
  3. "Key, tempo of Mmmh by Kai | Musicstax". Musicstax. Archived from the original on September 22, 2022. Retrieved September 22, 2022.
  4. EXO [@weareoneEXO] (November 19, 2020). "KAI's 1st solo album title track '음 (Mmmh)'..." (Tweet). Retrieved September 22, 2022 – via Twitter.
  5. Lee Seung-hoon (November 30, 2020). "오늘은 KAI DAY"..엑소 카이, '음' 뮤비 선공개→V라이브∙무대 최초 공개 [공식] ["Today is KAI DAY"..EXO's Kai, 'Mmmh' music video pre-release → V live∙stage first release [Official]] (in Korean). OSEN. Archived from the original on March 10, 2022. Retrieved September 23, 2022.
  6. KAI 카이 '음 (Mmmh)' MV. SM Entertainment. November 30, 2020. Retrieved September 23, 2022 – via YouTube.
  7. Son Hwa-shin (November 30, 2020). 엑소 카이, 데뷔 8년 만에 솔로 데뷔... "레벨업 할 것" [EXO Kai, solo debut after 8 years of debut... "I will level up"]. Oh My News (in Korean). Archived from the original on September 25, 2022. Retrieved September 25, 2022.
  8. Kim Na-yeon (November 23, 2020). 엑소 카이, 30일 첫 미니앨범 발매 기념 브이라이브 출격...솔로 데뷔 카운트다운 [EXO's Kai, on the 30th to commemorate the release of his first mini-album, a V-live sortie... Solo debut countdown]. Single List (in Korean). Archived from the original on September 25, 2022. Retrieved September 25, 2022.
  9. 카이가 PARTY B에 초대합니다💌ㅣNOW.. SM Entertainment. December 1, 2020. Archived from the original on September 25, 2022. Retrieved September 25, 2022 – via YouTube.
  10. "Digital Chart – Week 49 of 2020". Circle Chart (in Korean). Archived from the original on September 23, 2022. Retrieved September 23, 2022.
  11. "Download Chart – Week 49 of 2020". Circle Chart. Archived from the original on September 23, 2022. Retrieved September 23, 2022.
  12. "BGM Chart – Week 49 of 2020". Circle Chart. Archived from the original on March 23, 2023. Retrieved March 23, 2022.
  13. "Streaming Chart – Week 49 of 2020". Circle Chart. Archived from the original on March 23, 2023. Retrieved March 23, 2022.
  14. "Billboard World Digital Song Sales". Billboard. December 12, 2020. Archived from the original on December 10, 2020. Retrieved September 23, 2022.
  15. "Mmmh". spotify. November 30, 2020. Archived from the original on October 20, 2022. Retrieved October 20, 2022.
  16. Kai (2023). Rover (photobook). South Korea: SM Entertainment; Dreamus. Credits.
  17. "Billboard Korea K-pop 100". Billboard. December 12, 2020. Archived from the original on December 13, 2020. Retrieved September 23, 2022.
  18. "Circle Digital Chart – December 2020". Circle Chart. Archived from the original on September 23, 2022. Retrieved September 23, 2022.
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