Mobilize (marque)

Mobilize is a business unit of the French car manufacturer Renault established in 2021 and focused on subscription services, leasing, loans, data and energy management, offering Mobilize-badged vehicles for car sharing and delivery services.

Mobilize
TypeBusiness unit
IndustryAutomotive
PredecessorRenault's financing and mobility services operations
FoundedJanuary 2021
Area served
Europe
Key people
Gianluca De Ficchy (CEO)
ProductsCars
ServicesFinancing, car-related services
ParentRenault
Divisions
Websitewww.mobilize.com/en/

History

The Mobilize business unit was created in January 2021 as part of a wider overhauling of Renault operations. The new unit was set to develop car sharing and other niche businesses.[1] That month, the unit launched the Mobilize vehicle marque by presenting the Mobilize EZ-1, a car sharing prototype quadricycle.[2] Later that year, Renault integrated its Zity electric car sharing business into Mobilize, renaming it Zity by Mobilize.[3] The first marketed car was the subscription-only Mobilize Limo (a rebadged JMEV Yi from JMEV), introduced in the second half of 2022.[4][5] In May 2022, Renault's financial affiliate RCI Banque was made part of the unit, adopting the trade name Mobilize Financial Services.[6]

In October 2022, Mobilize announced Mobilize Fast Charge, its EV fast-charging network, with plans for 200 chargers, primarily at Renault dealerships near major roadways, by mid-2024.[7][8]

Operations

Mobilize provides cars and electric bikes for ride-sharing, taxi and delivery companies, while also offering car-related services (including subscriptions), financial services, and charging networks. The unit does not produce vehicles but it gets them from other entities.[9] The unit is divided into two major divisions: Mobilize Financial Services (car financing) and Mobilize Beyond Automotive (other activities).[10]

Car models

Current
  • Mobilize Limo
    Mobilize Limo

Future

Concepts

On 10 October 2022, Mobilize presented a set of concepts alongside the production version of the Duo and Bento models.[12] The first is a three-wheeled, single-seater electric vehicle named the Solo, while the other is the Ileo mobile charging station.

The idea for the Mobilize Solo came from Renault's design studio in India, starting from a skateboard with an umbrella, although the final concept is more like a chair in a cover. It measures 1,370 mm (54 in) long, 900 mm (35 in) wide and 1,750 mm (69 in) high. Inside there is room for one person in a semi-sitting position with a joystick instead of a steering wheel.

References
  1. Attwood, James (14 January 2021). "Renault's transformation strategy will see 24 new vehicles by 2025". Autocar. Retrieved 23 June 2023.
  2. Attwood, James (14 January 2021). "Renault launches Mobilize mobility brand with Twizy-style EZ-1". Autocar. Retrieved 23 June 2023.
  3. "Zity car-sharing to expand to Lyon in March". Electrive. 20 February 2022. Retrieved 23 June 2023.
  4. Sigal, Peter (30 August 2021). "Renault's Mobilize unit will launch Chinese-built EV for ride-hailing and taxi services". Automotive News Europe. Retrieved 23 June 2023.
  5. Raja, Shrawan (15 February 2022). "8 things you should know about Groupe Renault's Mobilize Limo". ElectricVehicleWeb. ElectricVehicleWeb.com. Retrieved 2 July 2022.
  6. "Renault's Mobilize targets fleets, mobility companies and last mile operators". Fleet Europe. 16 May 2022. Retrieved 23 June 2023.
  7. Tyler, Tim (30 October 2022). "Mobilize Fast Charge: The New Ultrafast Charging Network In Europe". CleanTechnica. Retrieved 30 October 2022.
  8. "Mobilize Fast Charge: the new ultrafast charging network in Europe" (Press release). Mobilize. 10 October 2022. Retrieved 30 October 2022.
  9. Attwood, James (10 October 2022). "Mobilize: how Renault's new brand is out to disrupt the mobility market". MoveElectric. Retrieved 23 June 2023.
  10. Sigal, Peter (17 January 2023). "Renault names Gianluca De Ficchy CEO of Mobilize division". Automotive News Europe. Retrieved 23 June 2023.
  11. "Our vehicles". mobilize.com. mobilize.com. 31 May 2021. Retrieved 2 July 2022.
  12. "Mobilize Introduces Solo Single-Seater EV Concept and Ileo Moveable Chargers". 10 October 2022.
  13. "Renault's Mobilize Debuts Tiny Solo EV with Single Seat and Joystick".


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