Modern Farmer (magazine)

Modern Farmer is a quarterly American magazine devoted to agriculture and food, founded in April 2013.[1][2] The magazine is unique in that it attempts to have equally rural and urban readers,[3] and to "appeal to the person who wants to romanticize farming and the person who is knee deep in turkey droppings", according to The New York Times.[2] In 2014, the publication won the National Magazine Awards for the Magazine Section.[4]

Modern Farmer
Cover of issue 01
Cover of issue 01
FrequencyQuarterly
Founded2013
Final issue2018 (print)
CompanyModern Farmer Media
CountryUnited States
Based inHudson, New York
LanguageEnglish
Websitemodernfarmer.com
ISSN2326-0807

Modern Farmer covers feature livestock and its articles include those like a series of interviews with agriculture ministers from around the globe.[5] Its stories tend to take a "farm to table" perspective, comprehensively covering food and agriculture topics like Greek yogurt or feral pigs.[6] In addition to the print magazine, it has a popular website; its "goatcam", a public web cam of goats, produced 60,000 pageviews alone.[7]

History

Based in Hudson, New York,[3] the magazine was backed financially by Fiore Capital and its founding CEO/editor-in-chief was Ann Marie Gardner; she was later replaced by Sarah Gray Miller.[7][8][9][10] Gardner, a long-time magazine editor, came up with the idea for Modern Farmer when she tried developing a television show about a magazine editor covering a story about conflict between old and new farmers in Germantown, New York.[8] After developing a set of stories for the fictional character, she decided to create a real magazine.

In early 2015, the magazine's founder and much of its editorial staff departed the publication, with print publication suspended.[1][11] The paper's owner said in a statement that it planned to return for a summer issue in 2015.[12] Despite fiscal difficulties, the magazine temporarily returned in 2015, in part due to Frank Giustra's continued support for the project. In 2018, the magazine went online-only.[13]

References
  1. Kara Bloomgarden-Smoke (January 23, 2015). "R.I.P Modern Farmer: Media's Favorite Farming Mag Folds". The Observer. Retrieved August 3, 2015.
  2. Christine Haughney (September 17, 2013), "A Magazine for Farm-to-Table", The New York Times
  3. Penelope Green (January 15, 2014), "Cultivating Hudson: Enter the Tastemakers", The New York Times
  4. "National Magazine Award Winners 1966–2014", American Society of Magazine Editors
  5. Andrew Beaujon (November 1, 2013), "For Modern Farmer, farm stands hold more promise than newsstands", Poynter
  6. Jessica Gelt (July 10, 2013), "Modern Farmer: New magazine tells the stories behind your food", LA Times
  7. Allison McCann; Dorothy Gambrell (December 10, 2013), "Modern Farmer Combines Serious Coverage With LambCam, Hits Jackpot", Bloomberg Businessweek, archived from the original on December 11, 2013
  8. Wilkinson, Alec (10 November 2014). "Read It and Reap". The New Yorker. Retrieved 25 February 2016.
  9. Severson, Kim (13 July 2015). "Modern Farmer Tries a New Approach". The New York Times. Retrieved 25 February 2016.
  10. Haughney, Christine (3 December 2014). "Ann Marie Gardner Steps Down as Editor of Modern Farmer". The New York Times. Retrieved 25 February 2016.
  11. Severson, Kim (23 January 2015), "As Last Paid Editors Depart, Modern Farmer's Future in Doubt", The New York Times
  12. "'Modern Farmer' Owner Says It Will Live On, Despite Staff Exit", NPR, The Two Way, January 23, 2015
  13. Kelly, Keith J. (2018-06-20). "Top Modern Farmer editor out as magazine goes digital". New York Post. Retrieved 2019-10-29.
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