Modes & Travaux

Modes & Travaux is a French language monthly general interest women's magazine based in Paris, France. Founded in 1919 it is one of the oldest magazines in the country.

Modes & Travaux
EditorPatricia Wagner
CategoriesWomen's magazine
FrequencyMonthly
FounderEdouard Boucherit
Founded1919 (1919)
First issueNovember 1919
CompanyMondadori France
CountryFrance
Based inParis
LanguageFrench
WebsiteModes & Travaux

History and profile

Modes & Travaux was founded in 1919.[1][2][3] The founder was Edouard Boucherit.[4] The first issue appeared in November 1919.[4] The former owner was Emap France, a subsidiary of the British media company.[5] Emap bought the magazine together with other French titles in 1994.[6] The company was acquired by the Italian media group Arnoldo Mondadori Editore in June 2006.[7]

Modes & Travaux is part of Mondadori France, a subsidiary of Mondadori, and is published on a monthly basis.[8] Patricia Wagner is the editor of the monthly,[2] which has its headquarters in Paris.[8] Its target audience is women aged between 30 and 50 years-old,[2] who are mostly housewives living in rural areas.[9][10] The magazine focuses on fashion and beauty, home decoration and garden design, food and flavours.[8] In May 2010 the magazine was redesigned.[3]

The magazine is also published in Belgium, Modes & Travaux Belgique.[11]

Circulation

Modes & Travaux was the forty-fifth best selling women's magazine worldwide in 2001, with a circulation of 559,000 copies.[12] Next year the magazine sold 512,167 copies.[1] During the period of 2003-2004 the magazine had a circulation of 505,563.[13] In 2005 the circulation of the magazine was 491,000 copies.[14] In 2011 the magazine sold 444,228 copies.[15]

References
  1. Europa World Year. Vol. 1 (45th ed.). London; New York: Europa Publications. 2004. p. 1699. ISBN 978-1-85743-254-1.
  2. "Modes & Travaux". Arnoldo Mondadori Editore. Retrieved 26 June 2016.
  3. ""Modes & Travaux" mag gets complete overhaul". Mags 360. 14 May 2010. Retrieved 26 June 2016.
  4. "2 x Modes et Travaux - Vintage (Rare) French Magazine - Dated 1927". Etsy. Retrieved 26 June 2016.
  5. "Emap acquires French magazines". PR Newswire. 6 March 1996. Retrieved 26 June 2016.
  6. Caitlin Kelly (1 June 1997). "Save Export Print Cite Young, Hungry, and on the Hunt". Folio: the Magazine for Magazine Management. Archived from the original on 10 September 2016. Retrieved 26 June 2016.
  7. "A new Mondadori" (PDF). Borsa Italiana. 21 June 2006. Retrieved 26 June 2016.
  8. "Modes & Travaux". Adnative. Retrieved 26 June 2016.
  9. Serge Berstein; Jean-Pierre Rioux (2000). The Pompidou Years, 1969-1974. Paris: Cambridge University Press. p. 199. ISBN 978-0-521-58061-8.
  10. Faustine Régnier (2009). "How do we Consume New Products: The Example of Exotic Foods (1930–2000)". In Gustavo V. Barbosa-Canovas; et al. (eds.). Global Issues in Food Science and Technology. Amsterdam: Academic Press. p. 130. ISBN 978-0-08-092081-8.
  11. "Factsheet. Modes & Travaux Belgique". Publicitas. Retrieved 26 June 2016.
  12. "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Retrieved 26 June 2016.
  13. E. Martin (2005). Marketing Identities Through Language: English and Global Imagery in French Advertising. New York: Palgrave Macmillan. p. 6. ISBN 978-0-230-51190-3.
  14. "European Publishing Monitor. France" (PDF). Media Group Turku School of Economics. March 2007. Retrieved 26 June 2016.
  15. "Mondadori France OJD Data". Mondadori France. 7 February 2012. Retrieved 26 June 2016.
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