Zott (dairy company)

Zott is a German European dairy company founded in Mertingen, Germany in 1926.[2][3][4][5] Zott produces dairy products including milk and cheese products, desserts, cream, and yogurts. Their brands include Monte, Jogobella, Zottarella, Sahne-Joghurt and Bayerntaler.

Zott SE & Co. KG
Native name
Zott SE & Co. KG
TypeSocietas Europaea
IndustryFood processing
FoundedMertingen, Germany (1926)
FounderAnna and Balthasar Reiter[1]
Number of locations
Sales in 75 countries
Key people
  • Christine Weber
  • Anton Hammer
  • Frank Uszko
ProductsDairy products
Revenue865 Mio. Euro (2016)
Number of employees
3,000 (2017)
Websitezott-dairy.com

In 2017 Zott reached sales of EUR 865 million (2016), manufactured 951 million kg of milk and employed 3,000 people. Zott is one of the larger dairy companies in Europe[6] and is one of the leading dairy producers in Poland.[7]

A wood-chip heat power station supplies the plant in Mertingen (Germany) with energy.[8]

In 2012 Zott obtained the license to use the "GM-free" label for the brands Zottarella and Bayerntaler.[9][10][11]

Advertising

In Zott TV advertising Maxl Graf and Roberto Blanco were seen as celebrities. In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand "Monte".[12] In 2013 Zott changed the brand ambassadors for "Monte". Since then windsurf world champion Philip Köster and his sister Kyra advertise for "Monte".[13] In 2013 Monte Cherry and Monte Crunchy were introduced in Poland by the Polish Volleyball Star Bartosz Kurek. That was the second time Bartosz advertised for Zott Monte.[14] Csaba Vastag is a Hungarian musician and since 2013 the brand ambassador for Zott Monte in Hungary.[15]

Awards


References
  1. Zott: History, June 8th 2015
  2. FoodBev: Company, March 5th 2014
  3. Bloomberg: Company profile, March 5th 2014
  4. Google Books: The European Directory of Consumer Brands and Their Owners, March 11th 2014
  5. Google Books: Applied Evolutionary Economics and the Knowledge-based Economy, March 11th 2014
  6. Zott Website (German):Factsheet (DE), March 4th 2014
  7. datamonitor.com: Dairy Food in Poland to 2014 Archived May 3, 2014, at the Wayback Machine, March 11th 2014
  8. Dairy sustainability initiative: Steam from biomass: wood-chip heat power station - Germany Archived May 4, 2014, at the Wayback Machine, March 11th 2014
  9. topagrar.com: GMO-free seal for Zottarella and Bayerntaler, retrieved on July 29, 2014
  10. topagrar.com: Ohne Gentechnik-Siegel fuer Zottarella und Bayerntaler. Retrieved 29 July 2014
  11. ohnegentechnik.org: Ministerin Aigner wuerdigt Engagement der Genuss-Molkerei Zott Archived 2016-03-03 at the Wayback Machine. Retrieved 29 July 2014
  12. W&V: Monte: Neue Zielgruppen mit René Adler. Retrieved 12 March 2014
  13. markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved 12 March 2014
  14. pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt Archived 2016-04-20 at the Wayback Machine. Retrieved 2 April 2014
  15. monte.com: . Retrieved 23 July 2014
  16. b4bschwaben.de: Ausgezeichnete Desserts. Retrieved 5 March 2014
  17. BWagrar.de: Bundesehrenpreis for Zott, retrieved on July 29, 2014
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