Monte Carlo Fashions Limited

Monte Carlo Fashions Limited, doing business as Monte Carlo, is an Indian retail clothing chain. It specialises in fast fashion, and sells clothing, accessories, shoes. [1] Monte Carlo Fashions limited is selling its apparel products under the brand name of Monte Carlo[2][3][4] which was established in 1984[5][6] by Oswal Woollen Mills Limited[5] and is owned by parent company Nahar Group[7] based in Ludhiana, Punjab. Jawahar Lal Oswal Jain is the chairman and managing director of the company.

As of 2004 the company had two manufacturing units in Jalandhar and over 1,450 employees.[5]

In the year 2006, they had 23 stores.[8] In 2009, the 100th store[9] was opened in New Delhi. As of March 2014, there were 191[5] ‘Monte Carlo has 200 Exclusive Brand Outlets’ in India and two are in Dubai & Kathmandu respectively and over 1,300[5] multi brand outlets across India.

Monte Carlo Fashions Limited (MCFL)
IndustryClothing
Founded1984 (1984)
FoundersShri. Jawahar Lal Oswal Jain
HeadquartersLudhiana, Punjab, India
Number of locations
1,500 stores
ProductsApparel, Athleisure, Home Textiles, Accessories etc
Websitemontecarlo.in

History

1940–1990s

1949

  • Oswal Woolen Mills (OWM) Ltd., the flagship company of Nahar group founded the operations in Ludhiana.[5][6]

1984

  • Launch of ‘Monte Carlo’ brand with products in hosiery and woollens by Oswal Woolen Mills Ltd. [5][6] [2][3][4]

2000s

2002

  • Monte Carlo became an all-season brand [10][11]

2004

  • Launch of ‘Luxuria’, a premium collection. [2][3][12]

2005

  • Opening of first exclusive retail showroom with array of products. [13][4]

2008

  • Incorporation of Monte Carlo Fashions Ltd.[14]

2009

  • Launch of ‘Alpha’, a sub-brand designed only for women. [15][4]
  • In October, opening of 100th showroom. [16][4]

2011

  • Demerger from parent company. [17]

2012

  • Investment by Samara Capital.[2][3]
  • Started exclusive Women’s apparel brand ‘Alpha’.[5][6]

2013

  • Launch of ‘Tweens’, sub-brand for kids.*Incorporation of Monte Carlo Fashions Ltd.[18]
  • Started menswear brand ‘Platine’.[5][6]


References
  1. "Monte Carlo Fashions Ltd (BOM:538836)". Google Finance.
  2. "Sale of woollens at peak". The Tribune (Chandigarh). December 2, 2005. Retrieved February 5, 2015.
  3. "Ludhiana knits' cosy-tale" (PDF). Retrieved February 5, 2015.
  4. "Successful Adjustment in Indian Industry: the Case of Ludhiana's Woolen Knitwear Cluster" (PDF). Dongbei University of Finance and Economics. Archived from the original (PDF) on February 8, 2015. Retrieved February 5, 2015.
  5. "Securities and Exchange Board of India" (PDF). Securities and Exchange Board of India. July 9, 2014. Retrieved January 5, 2015.
  6. "Superbrands Consumer 1st Edition 2004". Superbrands. Retrieved February 5, 2015.
  7. "Oswal enters garments market". The Tribune (Chandigarh). March 27, 2001. Retrieved February 5, 2015.
  8. "Monte Carlo plans expansion". The Tribune (Chandigarh). November 2, 2006. Retrieved February 5, 2015.
  9. "OWM celebrates 100th store's opening". The Indian Express. October 22, 2009. Retrieved February 5, 2015.
  10. "Monte Carlo Fashions IPO Note" (PDF). Angelone.in. Angel One. December 1, 2014. Retrieved 12 October 2023.
  11. "More than Sweaters: Rishabh Oswal". CEO Magazine. theceomagazine.com. September 20, 2021. Retrieved 23 October 2023.
  12. "Monte Carlo Fashions IPO Note" (PDF). Angelone.in. Angel One. December 1, 2014. Retrieved 12 October 2023.
  13. "Monte Carlo Fashions IPO Note" (PDF). Angelone.in. Angel One. December 1, 2014. Retrieved 12 October 2023.
  14. "BSE INDIA". bseindia.in. BSE India. Retrieved 26 October 2023.
  15. "Monte Carlo Fashions IPO Note" (PDF). Angelone.in. Angel One. December 1, 2014. Retrieved 12 October 2023.
  16. "Monte Carlo Fashions IPO Note" (PDF). Angelone.in. Angel One. December 1, 2014. Retrieved 12 October 2023.
  17. "Monte Carlo Fashions Ltd, Executive Director, Sandeep Jain In Talk With Zee Business". zeebiz.com. Zee Business. November 28, 2022.
  18. "BSE INDIA". bseindia.in. BSE India. Retrieved 26 October 2023.
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