Morava (cigarette)

Morava was a Serbian brand of cigarettes which was owned and manufactured by Philip Morris Operations.

Morava
An old Serbian pack of Morava cigarettes.
Product typeCigarette
OwnerPhilip Morris Operations
CountrySerbia
MarketsSee Markets
Carcinogenicity: IARC group 1

History

Morava was founded in the Socialist Republic of Serbia and named after the river Morava, by which the majority of cigarettes were delivered. Tobacco was forbidden at the time, but, following riots, the law was amended to forbid only the plant. After significant shortages, Morava was assigned a contract with the United Kingdom brand Phillip Morris to import pre-made cigarettes, which enabled Morava to supply enough cigarettes for almost the whole country. The company used the same river for transport that it was named after.[1][2] Morava was one of the brands that had the highest sales within the Yugoslavian market, and was one of the few cigarette brands (along with Drina) to survive after the breakup of Yugoslavia.[3] Morava's last variant of cigarettes was eventually discontinued after 2005 due to poor sales.[4][5]

Markets

Morava was sold in the following countries: Austria, Kingdom of Yugoslavia, Socialist Federal Republic of Yugoslavia, Socialist Republic of Slovenia, Socialist Republic of Bosnia and Herzegovina, Socialist Republic of Serbia and the Republic of Serbia (1992–2006).[6][3][7][8]

See also

References
  1. "FOTO: Obrnuti "filter 57" i druge cigarete koje su bile popularne u Jugoslaviji". 021.rs (in Serbian). 27 August 2017. Retrieved 4 June 2018.
  2. "Samo ako imate preko 40 godina SETIĆETE SE OVIH CIGARETA, ali sigurno na loš način (FOTO) - BKTVNews". 26 June 2016. Retrieved 4 June 2018.
  3. "Morava". Zigsam.at. Retrieved 4 June 2018.
  4. "Duvanska industrija Niš započinje proizvodnju cigareta Marlboro u svim pakovanjima i dužinama". Ekapija.com. Retrieved 4 June 2018.
  5. "Kako smo popušili domaće cigarete". Vreme.com. 14 June 2012. Retrieved 4 June 2018.
  6. "BrandMorava - Cigarettes Pedia". Cigarettespedia.com. Retrieved 4 June 2018.
  7. "Brands". Cigarety.by. Retrieved 4 June 2018.
  8. "Brands". Cigarety.by. Retrieved 4 June 2018.
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