Moravian Book Shop

Moravian Book Shop is a book store based in Bethlehem, Pennsylvania. It was founded in 1745 by the Moravian Church and lays claim to being the oldest continuously operating bookstore in the United States and the second oldest in the world.[1] (The Livraria Bertrand in Lisbon, Portugal, which has been open since 1732, is the oldest bookstore in the world.)[2]

Interior of the Moravian Book Shop

The Moravian Book Shop, as of June 2018, is also home to the Moravian College student bookstore. In 2018, the Moravian Church Northern Province approached Moravian College seeking to sell the store to entrust the legacy of the Book Shop to an owner within the "Moravian Family" and continue its focus on their 85 congregations. The bookstore is currently owned by Moravian College with day-to-day operations handled by Barnes & Noble College Booksellers.[3]

History

In 1745, Bishop Augustus Spangenberg of the Moravian Church charged Samuel Powell, an innkeeper on the South Side of Bethlehem, to open and operate a bookstore. In its early years, the store served to cater to the needs of the church, importing and selling devotional and liturgical materials for use by churchgoers, missionaries, and students.[4] Over the next century, the store was moved to several locations, including, for a time, to Philadelphia, where it existed as both a seller and printer of books.[5]

In 1871, the store was moved to a building near the Central Moravian Church on Main Street in Bethlehem. The store occupies the same space to this day, though it has expanded several times in the intervening 140 years and now fills 14,000 square feet (1,300 m2) in four buildings. The bookstore is now owned by the Ministers' Pension Fund of the Northern Province of the Moravian Church and is overseen by a board of directors which is appointed by the church.[5]

In 2015, the store opened its first satellite location in Center City Allentown as part of the Two City Center complex.[6] The location was closed in May 2017 to refocus on the Bethlehem location and remaining stock was moved there.[7]

From 2015 to 2018 the bookstore became home to a tasting room for the Colony Meadery, an Allentown based Meadery and a dog treat manufacturer named Bone Appetit.[8][9] In April 2018, nearby Moravian College announced the acquisition of the shop.[10] The College announced they would evaluate all properties to explore collaboration with local vendors, but that the Colony Meadey and Bone Appetit would not "fit into those plans."[9][11] In the end no suitable vendors where found and the historic bookstore would become the a Barnes & Noble student bookstore for the college. Employee Leo Atkinson created a petition to the college to reconsider their decision.[12][13]

Features

The Moravian Book Shop features a book section that includes indie best sellers, trade books, and select books highlighting the history of Moravians, Bethlehem, Bethlehem Steel, the Lehigh Valley and Pennsylvania. In addition, the Moravian Book Shop sells and buys back student textbooks. The Book Shop also stocks Moravian College apparel and gift items, reference books, stationery and art supplies, greeting cards, candy, and health and beauty aids. In addition, the inventory also includes traditional Moravian- and Bethlehem-themed gifts and College faculty- and alumni-authored books. The store also hosts weekly reading and discussion groups and monthly events with authors.[14]

Moravian Stars

The store specializes in the sale of hundreds of Moravian Stars, also called Advent Stars, which were first produced in 19th-century Germany.[15] The 26-point stars are produced in many styles and fabricated in various materials.[16] These will continue to be produced with the change of ownership.[3]

References
  1. "Discover Lehigh Valley". Discover Lehigh Valley. Retrieved 2018-05-07.
  2. Jeff O'Neal (2013-06-26). "The Oldest Bookstore in the World: The Bertrand Bookstore in Lisbon". Bookriot.com. Retrieved 2018-05-07.
  3. "FAQs". Moravian Book Shop. Retrieved 16 August 2018.
  4. Clark, Kathryn Finegan,"Moravian Book Shop" Archived 2012-03-09 at the Wayback Machine, Lehigh Valley Marketplace
  5. Kawaguchi, Karen, "Moravian Book Shop Evolves Through History", Publishers Weekly, June 28, 1999
  6. Kraus, Scott. "Moravian Book Shop to open in downtown Allentown". The Morning Call. Chicago Tribune. Retrieved 5 May 2016.
  7. Wagaman, Andrew (May 12, 2017). "Moravian Book Shop to close Allentown shop". The Morning Call. Tribune Media. Retrieved 12 December 2017.
  8. Kneller, Ryan. "'Get buzzed' at The Colony Meadery's new tasting room in Bethlehem". The Morning Call. Retrieved 10 September 2023.
  9. Satullo, Sara K. "What the sale of Moravian Book Shop means". The Express-Times. Retrieved 10 September 2023.
  10. Warner, Frank (April 28, 2018). "Barnes & Noble will manage Moravian Book Shop in Bethlehem". The Morning Call. Retrieved May 20, 2018.
  11. "Under new ownership, Moravian Book Shop now has the college spirit — Moravian College's that is". The Morning Call. Retrieved 10 September 2023.
  12. 69 News (May 4, 2018). "Employees petition college to let them run Moravian Book Shop". WFMZ 69 News. Retrieved May 20, 2018.
  13. Warner, Frank. "Barnes & Noble will manage Moravian Book Shop in Bethlehem". The Morning Call. Retrieved 10 September 2023.
  14. Moravian Book Shop website
  15. Shea, Suzanne Strempek. Sundays in America: A Yearlong Road Trip in Search of Christian Faith. Beacon Press, 2008, p. 230.
  16. John-Hall, Annette, "Just Now, Bethlehem is no 'Little Town'". The Philadelphia Inquirer, December 13, 1996, p. E01.

40.6194°N 75.3818°W / 40.6194; -75.3818

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