Mr Fourex

Castlemaine XXXX's mascot is Mr Fourex - a jovial cartoon man in a suit with a boater hat, who features on the City side of the Fourex Brewery at Milton and is to be re-introduced into advertising in the near future for the first time since 1967.

Mr Fourex in a 1920 advertisement

The true identity for the inspiration behind the cartoon remains a mystery.[1][2] Mr Fourex is sometimes said to be modelled after Paddy Fitzgerald, a former director of the company, however Mr Fourex had been conceived in 1924, and Fitzgerald started with XXXX only in circa 1933.[3] A second theory is that the cartoon is modelled on a well-known dwarf who sold newspapers in the inner city suburb of Fortitude Valley in the late 1920s.

See also

References
  1. Tabloid_2.indd Archived 19 September 2006 at the Wayback Machine
  2. "History". Lion - Beer, Spirits & Wine Australia. Retrieved 9 April 2014.
  3. McGinness, Mark. Fitzgerald, Patrick Charles Mitchell (Paddy) (1896–1984). Retrieved 22 June 2013. {{cite book}}: |work= ignored (help)
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