Mudlark (company)

Mudlark was a Sheffield-based production company launched in 2010 that developed Chromaroma, a game that used players’ Oyster cards and Barclays Cycle Hire accounts.

Mudlark
Type of site
Company
Available inEnglish
OwnerToby Barnes
Key peopleCharles Hunter, Toby Barnes, Matt Watkins
IndustryTech & Arts
URLMudlark
RegistrationRequired
LaunchedNovember 30, 2010 (2010-11-30)
Current statusShut

Points were awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.[1] It was described by its creators, Mudlark, as “location-based top trumps”, and encouraged competition through leaderboards.[2]

The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London's tube network.[3] It was funded by Channel 4's 4ip Digital Investment fund.

Mudlark was also noted for developing, writing and performing Such Tweet Sorrow with the Royal Shakespeare Company.

References
  1. Prigg, Mark (2010-11-15). "Play as you commute". Evening Standard. Archived from the original on 2010-11-19. Retrieved 2010-12-04.
  2. Phillips, A (2010-11-19). "Chromaroma makes commuting one big game". Business Review Europe. Archived from the original on 2010-11-28. Retrieved 2010-12-04.
  3. Kiss, Jemima (2010-12-04). "Chromaroma and the onward march of gameification". The Guardian. Retrieved 2010-12-04.
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