MICA (institute)

MICA, formerly Mudra Institute of Communications, Ahmedabad, is a business school and an autonomous, non-profit institute of higher education, located on the outskirts of the western Indian city of Ahmedabad.[1] Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of Strategic Marketing and Communication.[2] MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus). [3]

MICA
MottoThe School of Ideas
Founder(s)A. G. Krishnamurthy
Established1991
PresidentShailendra Raj Mehta
Location
Ahmedabad
,
Gujarat
,
India
Coordinates23.018006°N 72.532114°E / 23.018006; 72.532114
Websitewww.mica.ac.in

History

MICA was established in 1991 by A. G. Krishnamurthy of Mudra Communications, as an autonomous post graduate academic institute.[4] The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.[4] Atul Tandon served as director from 2001 to 2009. Shailendra Raj Mehta is the current director and president.[5]

Academics

MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.[6] MICA has partnered with Emory University for data analytics, luxury marketing and consumer insight and with Michigan State University (MSU) and Northwestern University for marketing management and integrated marketing communications.[7] MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). [8]

From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.[8][9]

Notable faculty


References
  1. "MICA reduces MICAT test duration, number of questions | Ahmedabad News - Times of India". The Times of India. 31 October 2020. Retrieved 22 April 2021.
  2. "Last Opportunity for Admission to 2018-20 PGDM-Communication". BW Businessworld. Press Trust of India. 23 January 2018. Retrieved 22 April 2021.
  3. "Programmes". MICA. Retrieved 16 January 2020.
  4. "Evolution and Timeline". Mica.ac.in. Retrieved 20 May 2015.
  5. "Governing Council | Introduction". www.mica.ac.in. Retrieved 19 February 2018.
  6. "Programmes". MICA. Retrieved 30 July 2017.
  7. "Behavioural research lab to come up in Ahmedabad - Times of India". The Times of India. Retrieved 4 July 2018.
  8. "PGDM". MICA. Retrieved 16 January 2020.
  9. "MICAT 2020 Results Announced". Career 360. Retrieved 16 January 2020.
  10. "Shailendra Raj Mehta". The Indian Express. 17 July 2018. Retrieved 15 October 2018.
  11. "The Team - President and Director - Shailendra Raj Mehta". www.mica.ac.in. Retrieved 15 October 2018.


23.001°N 72.442°E / 23.001; 72.442

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