MuscleTech

MuscleTech is a brand of dietary supplements, marketed by Iovate Health Sciences Inc., which includes Hydroxycut. It was owned by Canadian company Kerr Holdings which was acquired by the Xiwang Foodstuffs Company, a Chinese company, for $584 million in 2016.[1]

MuscleTech
OwnerIovate Health Sciences International Inc.
Introduced1995
Related brandsHydroxycut
Websitewww.muscletech.com

History

In 1998, MuscleTech launched Cell-Tech, a creatine-carbohydrate-alpha lipoic acid supplement.[2]

In December 2015, a settlement was reached that applies to protein shakes and beverages that include MuscleTech.[3]

In September 2018, Muscletech is partnering up to Rob Gronkowski to create a high-protein candy bar.[4][5] In October 2018, MuscleTech partnered with Homes For Our Troops.[6]

In April 2019, MuscleTech had partnered up with Tough Mudder.[7] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon.[8]

In May 2020, a MuscleTech product made in the U.S. was linked to a death in Spain.[9]

MuscleTech's brand ambassadors include actor Henry Cavill,[10] U.S. marathoner Ryan Hall,[11] swimsuit model Camille Kostek,[12] and figure skater Gracie Gold.[13]

In April 2021, MuscleTech is announced the addition of a new general manager.[14] MuscleTech, through its parent company Iovate Health Sciences, is a partner of the Metabolism & Sports Science Lab at the University of Toronto.[15]

In February 2022, MuscleTech announced they are looking for their next Brand Superstar.[16] In April 2022, a lawsuit was filed alleging containers of MuscleTech powder supplements were sold half empty.[17]

References
  1. "China's Xiwang Food Acquires Canadian Diet Food Company For CNY3.8 Billion". China Retail News. June 30, 2016. Retrieved July 24, 2018.
  2. Profiles of Drug Substances, Excipients and Related Methodology By Harry G. Brittain
  3. LLP, Pearson, Simon & Warshaw. "Consumers Who Bought MuscleTech, Six Star, EPIQ or fuel:one Protein Products Could Get Up to $300 From a Class Action Settlement". PR Newswire. Retrieved 2021-02-10.{{cite news}}: CS1 maint: multiple names: authors list (link)
  4. Inc, Iovate Health Sciences International (September 10, 2018). "Sports Nutrition Leader, MuscleTech, Partners with All-Pro Tight End Rob Gronkowski to Create Innovative High-Protein Candy Bar". PR Newswire. Retrieved 2021-11-01. {{cite news}}: |last= has generic name (help)
  5. "MuscleTech, Rob Gronkowski partner on protein candy bar". Drug Store News. September 10, 2018. Retrieved 2021-11-01.
  6. Inc, Iovate Health Sciences International (October 29, 2018). "Sports Nutrition Leader MuscleTech Becomes a Proud Supporter of Homes For Our Troops". PR Newswire. Retrieved 2022-12-11. {{cite news}}: |last= has generic name (help)
  7. MuscleTech. "Sports Nutrition & Fitness Leader MuscleTech Partners with Endurance Event Leader Tough Mudder". PR Newswire. Retrieved 2021-02-10.
  8. MuscleTech. "Amazon® and the makers of MuscleTech®, Announce the Launch of a New, Exclusive Sports Nutrition Series to Stream Live on Amazon during Prime Day--Endorsed by Former Patriots Tight End Rob Gronkowski". PR Newswire. Retrieved 2021-02-10.
  9. Seattle, Food Safety News 1012 First Avenue Fifth Floor; Washington 98104-1008 (2020-05-16). "Spain links death to food supplement made in the US". Food Safety News. Retrieved 2021-02-03.
  10. MuscleTech (2020-12-29). "Henry Cavill and Muscletech® Partner to Bring Active Nutrition and Human Potential Together for a Greater Purpose". Globe Newswire. Retrieved 2021-02-03.
  11. MuscleTech (2021-02-03). "The MuscleTech Brand Names Marathon Legend Ryan Hall as its Official Run Coach". GlobeNewswire News Room. Retrieved 2021-05-05.
  12. "Login • Instagram". www.instagram.com. Retrieved 2021-05-05. {{cite web}}: Cite uses generic title (help)
  13. MuscleTech (2021-03-04). "MuscleTech Announces Partnership With American Figure Skater Gracie Gold". GlobeNewswire News Room. Retrieved 2021-05-05.
  14. International, Iovate Health Sciences (2021-04-29). "Iovate Fortifies Brand And Marketing Leadership By Adding Three New Brand General Managers". Globe Newswire. Retrieved 2021-05-05.
  15. "Iovate/Muscletech Metabolism & Sports Science Lab | UofT - Faculty of Kinesiology & Physical Education". kpe.utoronto.ca. Retrieved 2021-05-06.
  16. MuscleTech (2022-02-15). "MuscleTech Seeks Its Next Brand Superstar Through "The Next MuscleTech Athlete Search"". Globe Newswire. Retrieved 2022-12-08.
  17. "Muscletech Supplement Containers Sold 'Nearly Half Empty,' Class Action Says". Class Action Lawsuits. April 28, 2022. Retrieved 2022-06-07.
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