Museum of Conceptual Art

The Museum of Conceptual Art (MOCA) was founded in 1970 by artist Tom Marioni, who describe conceptual art as a "social artwork".[1][2] The museum moved into its second location on January 3, 1973 at 75 Third Street above Breen’s Bar in San Francisco, California.[3]

History

It was one of the three major centers for conceptual art in California in the 1970s,[4] and centered on the theory of conceptual art as "Art as Idea"[5] as well as featuring "life art".[6] It was a common place to view performance art, and in 1973 during the peak attendance, artists Joseph Beuys, Chris Burden, and Dan Graham performed at MOCA.[2] Starting in 1973, MOCA’s Free Beer every Wednesday offered free beer and viewings of artist videos.[2] Marioni continued his weekly beer drinking salon with friends, even after the museum closed.[7] Many of the participants of MOCA were male which was unusual for the time period and the location, the exception to this being artists Barbara Smith and Linda Montano.[2]

The museum closed its doors in 1984.[8]

References
  1. Karin Breuer; Ruth E. Fine & Steven A. Nash (1997). Thirty-five Years at Crown Point Press: Making Prints, Doing Art. University of California Press. p. 13. ISBN 9780520210615.
  2. Harrison Tedford, Matthew (2011-04-12). "The Museum of Conceptual Art: A Prolegomena to Hip". Art Practical. Retrieved 2020-03-06.
  3. "MOCA/FM: Museum of Conceptual Art: Opening of a New Space". KPFA. January 10, 1973. Retrieved November 22, 2012.
  4. Peter Wollen (2004). Paris Manhattan: Writings on Art. Verso. p. 33. ISBN 9781859844038. Retrieved November 22, 2012.
  5. Brandon LaBelle (2006). Background Noise: Perspectives on Sound Art. Continuum International Publishing Group. p. 50. ISBN 9780826418456. Retrieved November 22, 2012.
  6. Marvin A. Carlson (2004). Performance: A Critical Introduction. Routledge. p. 112. ISBN 9780415299275. Retrieved November 22, 2012.
  7. Whiting, Sam (2012-07-12). "Conceptual artist holds weekly beer salon in S.F." SFGate. Retrieved 2020-03-06.
  8. "Tom Marioni". Retrieved November 22, 2012.
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