My-Tv

My-Tv was Italy's first internet television service. Owned by RCS MediaGroup, Mediobanca and Gruppo Ciancio, it streamed on-demand video content from Milan and Rome that included music and information about events, clubs and shopping.[1]

My-Tv
Available inItalian, English
HeadquartersMilan, Rome, Italy
Area servedWorldwide
OwnerRCS MediaGroup,
Mediobanca,
Gruppo Ciancio.
Founder(s)Salvo Mizzi
PresidentSalvo Mizzi
CEOBenedetto Habib
Key peoplePaola Jacobbi (editor-in-chief), Lucio Dalla, Andrea Zingoni, Joshua Held
IndustryStreaming
ServicesOn-demand video streaming
URLwww.my-tv.it
RegistrationNot Required
Launched9 November 2000 (2000-11-09)
Current statusNot active

History

My-Tv was founded in 2000 in Milan by Salvo Mizzi, and it's considered the first Italian web television.[2] In Italy My-Tv programs "have been the only ones to be rebroadcasted [sic] by television channels thanks to their huge internet circulation and success".[1] Art director was popular Italian singer-songwriter Lucio Dalla.

See also

References

  1. Ha, Louisa S.; Ganahl, Richard J. (2013-03-07). Webcasting Worldwide: Business Models of an Emerging Global Medium. Routledge. ISBN 9781135249779.
  2. La città? Per raccontarla c'è My Tv, Marco Letizia, Corriere della Sera, 9 novembre 2000, p. 26. (Italian)

Further reading

  • Giuseppe Mazzei, Verso il tigitale. Giornalismo tv. Manuale del cambiamento, RAI ERI, Roma 2002 (Italian)
  • Luca De Biase, Giorgio Meletti, Bidone.com? Da dove riparte la net economy in Italia, Fazi Editore, Roma 2001 (Italian).
  • Louisa Ha, Richard J. Ganahl, Webcasting worldwide: business models of an emerging global medium, LEA's Media Management and Economics Series, Routledge, New Jersey 2007.
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