myTV (Arabic)

myTV is an Arab American provider of Arabic live channels and video on demand in North and South America, Australia and New Zealand, using over-the-top technology.

myTV
TypeCorporation, start-up
IndustryBroadcast
FoundedBeirut, Lebanon (2011)
HeadquartersmyTV_Inc.
3941 S. Bristol suite D282
Santa Ana CA 92704, US

myTV SAL
MGM building
5th Floor
Jal El-Dib Main Rd
Postal Code:2620 2501
Metn, Lebanon
Area served
North America & South America
Key people
Spiro Azkoul (CEO)[1]
ProductsDirect broadcast satellite, Video on Demand, OTT
Websitewww.my-tv.us

History

myTV, an over-the-top content service provider with offices in Lebanon and the U.S., was founded on the June 15, 2011 by Lebanese expatriates living in the US.[2] The concept was originally developed by SNA Corp.[3] a leading provider of Digital Online Content services for multinational media companies. MyTV provides Arabic-language Live TV Channels and Video on Demand (VOD) everywhere in the Americas as well as Europe, Australia and New Zealand.

The myTV service helps expatriates and people-on-the-move feel closer to their homeland, by giving them access to the channels they love, and the TV shows, movies or music videos they miss, straight to their living room television set or mobile device.[4] In response to the demand for quality television in Arabic, myTV secured exclusive deals with the most popular channels such as LBC America and Rotana.[5][6]

Launch

myTV launched its services through an online campaign themed "Messages from Home" that began on January 30, 2012. The videos, composed of genuine messages gathered from Lebanese people across the country to their relatives abroad, were posted on Facebook, YouTube,[7] Twitter and Pinterest; these social platforms made up the bulk of online tools used during the campaign.[8]

Recognition

In March 2013, Communicate Levant, the Beirut-based sibling of market-leading Communicate magazine, one of the region's leading advertising, marketing and media resource, voted myTV as the number one startup for 2013.[9]

Features

Live Channels

Channels currently available on myTV include[10]

Video on Demand

myTV has an extensive Video on Demand library, consisting of Arabic movies, Arabic TV series, documentaries, cartoons and short films[2] consisting of popular titles, such as the following:

Device support

As of 2013, myTV has become available on over 300 devices, which consist of set-top boxes, smart TVs and tablets.

Some of the devices include:

See also

References
  1. "Join". LinkedIn. Retrieved August 15, 2013.
  2. "Bringing home TV back home". Nowlebanon.com. March 7, 2012. Retrieved February 1, 2013.
  3. http://www.snacorp.com Archived March 29, 2014, at the Wayback Machine
  4. "MyTv, une chaîne 100% expatriés". lecommercedulevant.com. February 4, 2012. Retrieved August 1, 2013.
  5. ""LBC America" back to the TV sets of Lebanese Diaspora in North and South America". zawya.com. February 4, 2012. Retrieved August 1, 2013.
  6. "Ucip Liban". ucipliban.org. June 19, 2011. Archived from the original on August 15, 2013. Retrieved February 1, 2013.
  7. "Messages from Lebanon". YouTube. June 1, 2012. Retrieved February 1, 2013.
  8. Salti, Ramzi (February 5, 2012). "Arabology: Cultural Productions from/about the Arab World: Messages from Lebanon: Clever Video Clips Courtesy of myTV (Lebanon/USA)". Author32.blogspot.com. Retrieved February 1, 2013.
  9. Communicate, Levant (March 2013). "Ten Homegrown start-ups". Communicate Levant. Beirut. p. 28.
  10. myTV - Arabic Channels
  11. "International news briefs: Industry highlights from around the world". Variety. May 29, 2013. Retrieved August 15, 2013.
  12. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  13. "myTV - Channels from home". My-tv.us. Archived from the original on August 27, 2012. Retrieved February 1, 2013.
  14. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  15. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  16. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  17. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  18. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  19. "myTV - Channels from home". My-tv.us. Archived from the original on April 22, 2013. Retrieved February 1, 2013.
  20. "Al Shahroura on myTV". my-tv.us. Retrieved August 1, 2013.
  21. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  22. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  23. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  24. "myTV - Channels from home". My-tv.us. Archived from the original on December 5, 2012. Retrieved February 1, 2013.
  25. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  26. "myTV - Channels from home". My-tv.us. Archived from the original on September 3, 2012. Retrieved February 1, 2013.
  27. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  28. "myTV - Channels from home". My-tv.us. Retrieved February 1, 2013.
  29. "myTV - Channels from home". My-tv.us. Archived from the original on April 21, 2013. Retrieved February 1, 2013.
  30. "myTV - Channels from home". My-tv.us. Archived from the original on July 15, 2012. Retrieved February 1, 2013.
  31. "myTV - Channels from home". My-tv.us. Retrieved February 1, 2013.
  32. "myTV app on Google TV". Googleplay. Retrieved June 19, 2013.
  33. "myTV - How it works". my-tv.us. Retrieved August 1, 2013.
  34. "Appstore Overview - myTV G00005314410 | Samsung TV & Blu-ray Apps". Samsung.com. Retrieved February 1, 2013.
  35. "WD TV Live". Wdc.com. Retrieved February 1, 2013.

OTT

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