My Love (Leigh-Anne song)

Leigh-Anne first teased "My Love" as a single during an interview with British Vogue, describing the track as a "a celebration of every type of love". A snippet of it was played during the end of the music video of her debut single "Don't Say Love" as a continuation.[4] In a letter to her fans, Leigh-Anne explained how the collaboration came about:

“When we wrote this song, I just knew it was something special, it perfectly captures the essence of who I want to be as a solo artist,” Leigh-Anne says. “That feel-good, powerful, and anthemic song - it's all about celebrating self-love and embracing its incredible power, and when there was a discussion on a feature I know Ayra was the only one who could embody and amplify this message.”[5]

Leigh-Anne teased the release date of "My Love" on her social media pages, posting snippets on TikTok, featuring first seen looks from the music video and her performing choreography.[6][7] In a photoshoot for Rolling Stone UK, she said that the new single pays homage for her love of Afrobeats.[8]

Following its release, Jason Lipshutz from Billboard included "My Love" in his list of the 10 cool new pop songs to get you through the week and wrote: "My Love" is designed to be bellowed among groups of friends on the dance floor, and succeeds in pushing Leigh-Anne's sound into the future".[9] In a review for Women In Pop, Ruby Okoro described it as a "Afropop sound mixed with R&B and classic pop", and gave praise towards Leigh-Anne's vocals.[5] Honey In Pop, Jazmin William's described it "as full of Afrobeats and Afropop goodness that feels full of life as the rhythm flows through your body."[10]

Martie Bowser from Blavity, described it as an anthem that explores the complex truths about self-love and relationships.[11] DIY's, Daisy Carter wrote "afrobeat-influenced track serves as a celebration of Nigerian culture and creatives".[12] Fault Magazine's, Miles Holder described it as a song "that show's of Leigh-Anne's versatility as an artist, as she ventures into new sonic territory, embracing the vibrant rhythms of afrobeat".[13]

Euphoria's, Nmesoma Okechukwu wrote how "My Love” is exciting, and makes you want to jump up and start dancing, while its accompanying music video has all the ingredients of great visuals and beautiful choreography".[14] LBB's, wrote how the music video celebrates Nigeria's rich culture and masterfully weaves elements of local fashion, dance, and the country's landscapes". They further added how "My Love" stands as a testament to the magic that happens when exceptional talent, culture, and creativity unite".[15]

The music video was filmed in Lagos, Nigeria and was directed by Nigerian music video director Meji Alabi. Leigh-Anne worked with executive producer Martin Roker, director of photography Stefan Yap, producer Ghandi El-Chamma, while production was handled by Black Dog Films.[15]

The opening shot showcases Leigh-Anne emerging from the ocean, cementing her rebirth as a solo artist. The music video features choreography from local dancers and cameos from local actors which pays homages and celebrates Nigerian culture.[16]

Prior to its release, Leigh-Anne performed the song for the first time at Capital Up Close in partnership with Lucozade, which marked her first gig as a solo artist.[17] It was later performed at Vevo's London Studios.[18] In October "My Love", was performed at BBC's Live Lounge.