MyCujoo

MyCujoo was a video streaming platform[1] providing live and on-demand broadcast of football matches, sports events, and highlights from around the world.[2] Founded in 2014,[3] and launched in 2015[4] by brothers Pedro and João Presa,[5] and specialising in the long tail of football,[6] MyCujoo provided a platform and channels for teams, leagues, and federations to broadcast their own content[7][8] including streaming live merely by using a cellphone.[9]

Customers included the Canadian Soccer Association,[10] Jordan Football Association,[11] Football Association of Indonesia,Myanmar National League,[12][13] the Japan Women's Football League,[14][15][16] Fluminense Football Club,[17][18] the Football Association of Singapore,[19][20][21] the Asian Football Confederation,[22] the Bhutan Football Federation,[1] the All Nepal Football Association,[23] the Football Federation Islamic Republic of Iran,[24] ADO Den Haag,[25] US Soccer,[26] the Football Association of Thailand,[27][28] the Brazilian Football Confederation,[29][30][31] the Oceania Football Confederation,[32][33][34] the Lebanon Football Association,[35] United Women's Soccer,[36] Beach Soccer Worldwide (BSWW),[37] National Independent Soccer Association, National Premier Soccer League, Federação Paulista de Futebol and Campeonato Brasileiro Série D.

According to the company, beginning with its inaugural partnership with FC Zürich Frauen,[38] MyCujoo grew from streaming 56 games in 2015 to over 300 by the end of the first quarter in 2017,[4] and by the end of the year approximately 4,200 games had been broadcast from 60 countries with roughly 40 million viewers.[38] Since its partnership with the AFC launched in 2016 there have been 1,544 matches streamed from AFC member association territories, reaching nearly 19 million viewers in over 122 countries.[39] In October 2018, the company was the subject of an Amazon Studios documentary,[40][41][42] and in November 2018 was described by the Financial Times as one of Europe's 100 digital champions.[43]

In January 2019, it was announced that MyCujoo had concluded a five year agreement with the International Hockey Federation to provide a dedicated OTT solution,[44][45] and had been the subject of investment from Sapphire Ventures.[46]

In November 2020, both MyCujoo's direct to consumer live football streaming platform and business to business streaming MyCujoo Live Services were acquired by Eleven Sports,[47][48] and in June 2021 the direct to consumer platform transformed into a global live and on-demand sports and entertainment platform. In July 2023, ELEVEN's global OTT was discontinued, ending MyCujoo's position as a direct to consumer streaming platform.