NR Group

NR Group is an Indian business group which comprises six companies in various businesses such as essential oils, fragrances, incense, and electronics. It is based in Mysore, and was established in 1948 by N. Ranga Rao as Mysore Products and General Trading Company, which later became N. Ranga Rao & Sons.

NR Group
Founded1948 in Mysore, Mysore State, India[1]
FounderN. Ranga Rao
Area served
Asia
Europe
Africa
Middle East
Far East
Key people
Arjun Murthy Ranga (MD & CEO)[2]
ProductsIncense, Prayer materials
Websitewww.cycle.in

Ranga Rao & Sons, started in 1948, is a manufacturer of incense and fragrances. It has a portfolio of over 500 fragrances, all of which are created and blended in-house.[3] Cycle is the main incense brand.

N. Ranga Rao & Sons Exports is the exports division of the NR Group of companies, handling all the outsourcing of their products to over 50 countries. NESSO – Natural & Essential Oils Pvt. Ltd., is a manufacturer and marketer of essential oils and floral extracts. Established in 1979, the manufacturing facility is CGM compliant and has a Kosher Certification. The company comprises seven extraction facilities in South India and 24000 ha of tea plantation. Rangsons Marketing Services Pvt Ltd. is the marketing section of NR Group. Established in 1983, the company markets Cycle Pure Agarbathies and develops the Fragrance Domain products of NR Group. Ripple Fragrances Pvt. Ltd., established in 2005, is a manufacturer and marketer of personal and air care lifestyle products of signature brands IRIS and Lia.

History

Established in 1948,[4][3][5] and essential oils.[4][6] Cycle brand incense is exported to over 65 countries.[1]

Initially a family enterprise,[7] the group's companies now have independent corporate setups, and are currently managed by the third generation of the family, overseeing operations as CEOs.

Incense

The incense division, N. Ranga Rao & Sons Pvt. Ltd., has a number of brands including Cycle, Flute, Manmohak, and Clove. The exports division exports incense and related products to more than 50 countries in Asia, Africa, Europe, Latin America, the Middle East, Far East and North America. It is headed by Arjun Ranga. The Cycle brand, Cycle Pure Agarbathies, was established in 1948, initially distributing only to domestic market. The fragrances are blended in house[3]

Cycle Agarbathies[8] is the flagship brand under NR Group,[9] based in India, and a manufacturer of incense and prayer materials.

As of 2016, Cycle held a 15% share in the incense industry in India, estimated to be worth Rs. 1500 crore overall.[8] The brand advertises through sponsorship deals of various cricket tournaments in India and elsewhere, including the Indian Premier League and Caribbean Premier League. Currently the brand ambassador are Amitabh Bachchan, Ramesh Aravind, Saurav Ganguly.[10]

Other divisions

Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group, manufacturing Functional & Aircare Lifestyle Products. Established in 2005. It is headed by Kiran Ranga.[11]

Rangsons Marketing Services Pvt Ltd., established in 1993, is the marketing arm of NR Group.

NR Foundation is the Corporate Social Responsibility arm.

Natural & Essential Oils Pvt. Ltd (NESSO), established in 1979, is the division that manufactures essential oils and floral extracts.[12]

References
  1. "Our Story". NRRS. Retrieved 3 September 2021.
  2. "Board of Directors". NRRS. Retrieved 3 September 2021.
  3. Menon, Roshni (19 September 2008). "NR Group eyes Rs 1K cr revenues in 5 yrs". Moneycontrol. Archived from the original on 30 May 2016. Retrieved 3 September 2021.
  4. "NR Group spreading fragrance worldwide". The Economic Times.
  5. "Karnataka's software exports touch Rs 85,000 cr". 19 October 2011.
  6. "NESSO". Agriculture and Industry Survey. 1 August 2007. Archived from the original on 4 April 2012. Retrieved 3 September 2021.
  7. "Indian business houses facing a churning in the family system". The Economic Times.
  8. "Cycle the leader in domestic incense market | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2012-05-28. Retrieved 2015-12-15.
  9. "Cycle Pure Agarbathies | Indian Incense sticks, Incense Products India, Incense sticks Suppliers and Exporters". Cyclepure. 2013-01-24. Retrieved 2015-12-15.
  10. Virendra Pandit (2015-07-22). "Big B to be brand ambassador of Cycle Pure Agarbathies | Business Line". Thehindubusinessline.com. Retrieved 2015-12-15.
  11. Roy, Shobha (2020-01-04). "Ripple Fragrances out to catch a scent of new markets, expand product offerings". Business Line. Retrieved 2022-04-18.
  12. Kumar, Nandini (2014-08-10). "A new kind of cycle". Bangalore Mirror. Retrieved 2022-04-18.
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