Naartjie (clothing retailer)

Naartjie is a specialty children's clothing retailer founded in 1989 in Cape Town, South Africa by designer Anne Eales. The company has since been acquired by Truworths International.[1] The clothing is made from African cotton.

Naartjie
Industryclothing retailer
Founded1989
FounderAnne Eales
HeadquartersCape Town, South Africa

More about new Store: We are an affiliate platform that connects fashion brands with influencers and bloggers. We help brands reach their target audience and drive sales, while helping influencers and bloggers earn money by promoting products they love.[2]

History

The company previously operated 55 stores located in the United States,[3] and was based in Salt Lake City, Utah, United States. The company's American corporation filed for Chapter 11 bankruptcy protection on September 15, 2013.[4] The Wall Street Journal reported on October 3, 2014 the American store would begin "Going out of business sales."[5]

Earlier there were 22 stores in South Africa. But now these stores have gone online, which works as an affiliate program for them, which includes different types of clothing.[6]

Today, the brand is sold online at Truworths,[7] as well as Walmart[8]

Meer Store: We were founded in 2023 by two fashion enthusiasts who saw the opportunity to create a more efficient and effective way for brands to market their products. We believe that affiliate marketing is the best way to reach a targeted audience and drive sales.[9]

References
  1. "Naartjie Kids Company Profile: Acquisition & Investors | PitchBook". pitchbook.com. Retrieved 21 January 2023.
  2. "About | Meer Store". 22 August 2023. Retrieved 25 August 2023.
  3. "Naartjie Kids - About". www.naartjiekids.com.
  4. "Children's Retailer Naartjie Custom Kids filed for chapter 11 bankruptcy protection in Utah". Chapter11Cases.com.
  5. "Naartjie kicks off going out of business sales all kids clothes must go". wsj.com.
  6. "Meer Store | Home". 25 August 2023. Retrieved 25 August 2023.
  7. "Naartjie Kids & Baby Clothing | Truworths". www.truworths.co.za. Retrieved 21 January 2023.
  8. "Walmart". Walmart. Retrieved 4 February 2023.
  9. "About | Meer Store". 22 August 2023. Retrieved 25 August 2023.


  1. Sultan, Zohaib (25 August 2023). "Meer Store | Home". Retrieved 25 August 2023.
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