Naegohyang

Naegohyang (내고향, "My Homeland") is a North Korean state-run conglomerate.[1][2]

History

Naegohyang began as a manufacturer of cigarettes, including the premiere brand "7.27", and diversified into other goods, including soju and electronics.[3][4]

The conglomerate also produces sports apparel.[5][6] The company opened clothing stores in Pyongyang in 2015, including at the Mirae Scientists Street.[7]

The Naegohyang Sul soju brand began appearing around 2017.[7]

References
  1. O'Carroll, Chad (May 25, 2017). Hotham, Oliver (ed.). "North Korea's 7.27 cigarettes selling at higher prices than foreign brands: menu". NK News. 7.27 cigarettes are produced by the Naegohyang (my homeland) conglomerate, which has this year diversified its product range to produce electronics and sports clothing, Reuters recently reported.
  2. Pearon, James [@pearswick] (February 11, 2018). "The little blue prop bags used by North Korean cheerleaders carry the "내고향" logo. Naegohyang is one of Pyongyang's largest enterprises. They make everything from croissants to Kim Jong Un's favourite cigarettes" (Tweet) – via Twitter.
  3. "A new breed of conglomerates is helping to prop up North Korea". The Economist. January 25, 2018. Archived from the original on July 26, 2018. Retrieved July 26, 2018.
  4. Abrahamian, Andray (February 28, 2018). "Sanctions and Marketization in North Korea: Lessons from Myanmar". The Henry L. Stimson Center. Naegohyang is a company that has long produced cigarettes, but has recently moved into producing playing cards, electronic goods and sports clothing.
  5. Moon, Sunghui (July 14, 2017). "North Korea's Kim Secretly Monitoring Citizens With Video Footage". Translated by Lipes, Joshua. Radio Free Asia. "[According to the order] tobacco products, North Korea-China joint-produced sweets, beauty products, Naegohyang [in English, my hometown] brand sports apparel, and luxury athletic shoes must show no difference in quality or packaging between domestic and export versions."
  6. Rashid, Raphael (February 12, 2018). "Photo Essay: North Korea's Cheerleaders Win the Ice Hockey Game". KOREA EXPOSÉ. Archived from the original on July 26, 2018. Retrieved July 26, 2018. Each North Korean cheerleader carried a blue bag, marked by her name and carrying props — a unification flag, colored rackets, a loop made of plastic flowers, and that controversial mask. The bag was branded with the words "Naegohyang" (my hometown), a North Korean conglomerate that provides goods including cigarettes and sports clothing.
  7. Jung, Damin (August 24, 2017). Hotham, Oliver (ed.). "North Korean conglomerate-style company now selling alcohol: photos". NK News. Archived from the original on July 24, 2018. Retrieved July 26, 2018.
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