Nail Communications

Nail Communications (commonly referred to as Nail) is an independently owned American advertising agency headquartered in Providence, Rhode Island. Nail was named 2013 Northeast Small Agency of the Year by AdAge.[1]

Nail Communications
TypePrivate
IndustryBusiness Services
FoundedOctober 25, 1998
HeadquartersProvidence, RI, USA
Key people
Founders: Chuck Carmone and Brian Gross
ProductsAdvertising & Marketing
Websitewww.nail.cc

Notable Campaigns

In 2010, Nail created an innovative interactive film for Vibram, YouAreTheTechnology.com that won several international awards.[2]

That same year, the agency made a nationally-recognized campaign introducing a brand called "Nothing". Empty cans of "Nothing" were sold in grocery stores throughout the state of Rhode Island. Proceeds from their sale went to Rhode Island Community Food Bank.[3][4]

In 2012, Nail guided a rebranding effort for The Providence Journal around the tagline "We Work for the Truth."[5]

Nail crafted the high-profile "break up" of candy characters Mike and Ike in 2012 due to "creative differences". In 2013, Nail produced a trailer for a movie [6] about the "reunion" of Mike and Ike.[7][8]

Awards

Over its history, Nail has won scores of Hatch Awards for Creative Excellence given by The Ad Club including 16 in 2012.[9]

In 2010, the agency received a Jay Chiat Strategic Planning Award Gold.[10]

In 2011, the company was Webby Award Finalist and Honoree,[11] won a One Show Gold Pencil and Finalist [12] and an Effie Gold.[13]

In 2012, Nail was a part of the Facebook Studio Gallery Selection.[14]

In 2013, the company was shortlisted at the Clio Awards.[15]

In 2013, the agency was rated one of the "best places to work" in Rhode Island.[16]

In 2013, Nail was named "Small Agency of the Year: Northeast Region" by Ad Age.[1]

In 2014, Nail won first place in the Boston Ad Club's Brand-a-thon [17]

References
  1. "Small Agency Awards: Nail Communications". Advertising Age. 5 August 2013.
  2. The Making of Vibram FiveFingers 'You are the Technology' Microsite - YouTube
  3. With empty soup cans in hand, Rhode Islanders take on hunger in a big way
  4. Campaign Spotlight - Campaign Offers Plenty of 'Nothing' - NYTimes.com
  5. Nail Communications wins contract for Obamacare PR in RI
  6. The Return of Mike and Ike (2014)
  7. Mike and Ike Reunite, Complete with Movie Trailer Premiere - AgencySpy
  8. Mike And Ike Getting Back Together After Messy Divorce
  9. NAIL Hatch Awards
  10. 2010 Jay Chiat Awards Winners
  11. Webby Awards 2011
  12. 2011 One Show Interactive Gold Pencil
  13. Effie Awards 2011
  14. Welcome to FiveFingers
  15. CLIO Awards | Branded Entertainment & Content - The Break-up of Mike and Ike
  16. PBN recognizes R.I.’s Best Places To Work in 2013 awards program
  17. Boston Business Journal - Cake-batter-in-a-can startup Spray Cake wins 'brand-a-thon'
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