Naim Audio

Naim began when Julian Vereker started Naim Audio Visual in 1969 and created a sound-to-light box that he hired out to film production companies. He designed his own power amplifier. The company Naim Audio was incorporated in 1973.[1][3] The convention at the time – dating back to audio pioneer Edgar Villchur – was that the loudspeakers determined the sound of a hi-fi system, and that amplifiers were a means to an end in moving the speakers.[1]

In terms of after-sales support, Naim states they can service all products ever manufactured by them.[12]

Typically, the electronics incorporate over-engineered power supplies to the audio circuitry. Naim market independent low-noise power supplies.[1][13]

Internally, the Naim design approach can be seen by their use of materials –– the semiconductors, heavy toroidal transformers, their attention to earthing, screening and isolation from electronic and mechanical interference,[14] through to their preference for XLR connector, DIN connector and the BNC connector for phono (as opposed to the RCA connector used by almost all other manufacturers).[1][4][13]

Naim design 1990 to 1999

Until 1989, the company's electronics could be identified by their heavy black aluminium casing. Since their replacement by the 'olive' range, the earlier vintages are known as 'chrome bumper' models.[10] Electrically, the amplifiers are matched and designed to be used together. Naim warns against experimentation with other manufacturers' components,[15] particularly in the case for some "high-end" loudspeaker cables, whose L/C characteristics were said by Naim to present unstable loads to the high-current devices used in Naim power amplifiers.[4]

As with other brands such as Arcam and Cyrus, the company's instruction manuals state that "better and more consistent performance will be achieved if the system is left switched on for long periods."[16] Reviewers have remarked on equipment sounding significantly better several weeks after being left switched on.[17][18][19][20]

Digital audio

Naim CD 5

During much of the 1980s, Naim asserted that Compact Disc was a far inferior medium to the vinyl gramophone record, and Naim continued to design their products in this context.[1] The announcement in 1989 that the company was working on a CD player shocked the marketplace.[3] The player, called the CDS, was unusual for a two-box device in that Naim put the digital–analogue converter in the same box as the transport and audio circuitry, whilst keeping the power supply separate.[1] The player saw two major revisions, the CDS2 (1998) and CDS3 (2002).[21] Naim also made several less expensive single-box players such as the CD 5 XS (2009).[22] As of 2023, only the CD5si (introduced in 2012) continues to be made.[21]

Naim's Uniti range, introduced in 2009,[21] provides access to various digital streaming sources and services; these products contain power amplifiers and are connected to external speakers. The Unifi Atom received the EISA award for Best All in One System, 2018–19.[23] The Mu-so range, introduced in 2014, has internal speakers.[24]

Page of Naim Audio company calendar, February 1986, with image of founder Julian Vereker in a parody of a Mr Kipling advertising slogan

During much of the 1970s and 80s, Naim adopted a symbiotic relationship with Linn Products, and their names were often mentioned together.

The two companies had almost the same sales and marketing strategy, and shared many of the same retailers/dealers. Vereker, the company's founder, was active in marketing and promotion, and appeared in the company's advertising. The company's emphasis on selling products through comparative demonstrations in a single-speaker environment, was a move away from marketing space of the chain electronics stores in favour of small independent retailers [in the United Kingdom].

The two companies diverged during the 1980s. This was partly due to the convergence of technology, but also because Naim had significantly fewer dealers than Linn. This presented problems for Linn dealers trying to sell Linn speakers, that were specifically designed to work with Naim amplification. Both Naim and Linn began broadening their product ranges and started encroaching on each other's areas of expertise: in 1985, Linn launched its LK1/LK2 amplification combination, signalling the definitive end of the partnership. Naim began making loudspeakers and Linn expanded its range of electronic components. In 1987, Naim announced that chief designer Guy Lamotte had been working on a prototype electrostatic speaker design, and that a product launch was imminent. However, the product never became realised, having been cancelled because of cost escalation.[5] In 1995, Naim announced the launch of the Armageddon power supply for the LP12.[25]

In 2008, Naim partnered with car manufacturer Bentley in the "Naim for Bentley" project, an optional upgrade in-car sound system.[1]

In 2010, Naim employed 140 staff, with products exported to at least 40 countries and half of its £15 million turnover coming from export. One-third of the business was from CD players.[10] In 2011[26] and again in 2017,[27] around 60 percent of sales went to export markets.

At the time of his death, Julian Vereker held half of the share capital of the company. The other half was owned by employees, including Paul Stephenson who owned 20 percent. Vereker bequeathed his shares to be held in a trust of which Stephenson is trustee.[10]

Naim entered into the record business to supply compact discs. The first CD to appear on the Naim record label was Electric Glide by Gary Boyle, one of the company's favourite vinyl demo records.[32] Naim's Marketing Director Ryan Latham led the record label until 2018, with James Tailby taking over in June 2018.

• Official website