Nastya Ivleeva

Anastasia Vyacheslavovna Ivleeva (Russian: Анастасия Вячеславовна Ивлеева; née Uzenyuk (Узенюк); born 8 March 1991),[1][2][3] better known as Nastya Ivleeva (Настя Ивлеева), is a Russian TV presenter, actress and blogger. She also hosted the TV show Oryol i Reshka on the channel Friday!.[4]

Nastya Ivleeva
Born
Anastasia Vyacheslavovna Ivleeva

(1991-03-08) 8 March 1991
Occupation(s)TV presenter, actress, video blogger
Years activesince 2013

Biography

Ivleeva was born on March 8, 1991, in the village of Razmetelevo, Leningrad Oblast. After finishing school, she entered the Faculty of Advertising and Public Relations at the St Petersburg State University. Back then, she used to work as a manicurist and hostess at entertainment venues. In 2015, Ivleeva moved to Moscow, where she got a job as a car dealership manager and entered Ostankino TV school of television.[5][6]

In 2013, she started an Instagram blog. Ivleeva's first publications were devoted to sports[7][8] until later on, she began shooting short humorous videos.[5] As of April 2021, her main account on Instagram (_agentgirl_) counts over 18 million followers, while her second and more personal page (nastyaivleeva) has over 7.1 million followers. On TikTok, Ivleeva's audience amounts to 6.1 million followers. Also, Ivleeva has a YouTube channel with over 4.13 million subscribers. The content includes lifestyle and travel vlogs, AGENTSHOW talk-show[9] premiered in 2018, and Z.B.S. SHOW (abbreviation in Russian for Stars. Grandmas. Bets).[10] launched in the summer of 2020. All video production on the channel is supervised by Ivleeva personally.

In 2019, Ivleeva received a three-year ban from travelling to Ukraine due to her violation of Ukrainian legislation when she visited Crimea in 2017.[11][12]

She was the sixth-highest Russian earner on Instagram in 2020.[13]

Career

Television work

In the fall of 2016, Nastya Ivleeva, together with blogger Eldar Dzharakhov and the host of This is Horosho web series Stas Davydov became the hosts of the reality show «Можно всё» (Everything is Possible), on the U channel.[5][14]

In the spring of 2017, Ivleeva was invited to host the TV show, Oryol i Reshka. Perezagruzka (Heads and Tails. Reload) aired in Russia on the Friday! channel, which is owned by the Gazprom-Media holding, and on the Inter TV channel in Ukraine. Her co-host was Ukrainian DJ and showman Anton Ptushkin.[15][16] According to Ivleeva, it was her popularity on Instagram that paved the way to television.[17] At the end of 2018, the project has reached its culmination, and Nastya Ivleeva announced her retirement from the show.[18]

At the end of September 2017, Ivleeva, together with Ida Galich, hosted the red carpet of the 5th MusicBox-2017 Real Award ceremony.

In 2018, she co-hosted the MUZ-TV Music Awards, taking the role that had long been performed by Lera Kudryavtseva. Ivleeva was also the host of New Radio's Major League award.

In 2019, Ivleeva returned to Oryol i Reshka for a special season called Ivleeva VS Bednyakov, where her co-host was Andrey Bednyakov, Ukrainian actor and TV presenter.[19] In the summer of 2020, she made another come-back as the show's host after 690 thousand comments were left under the TV channel's publication asking to bring Ivleeva back to the project.

In February 2019, the Friday! channel premiered a new sitcom, Tourist Police, starring Nastya Ivleeva.[20] Actors Mikhail Bashkatov, Sergei Pioro and Alexander Lyapin joined her in the cast.

In 2019, Ivleeva received two Russian television industry awards, TEFI. She was recognised in the categories ‘Best host of prime-time entertainment show’ and ‘Best prime-time entertainment talk show.[21] The second award was given for the Agent Show programme (aired on the Friday! channel) which bypassed, among others, Secret for a Million (NTV) and Tonight (Channel One). Agent Show, the television version of the YouTube project, AGENTSHOW, had been broadcast on the Friday! channel since February 2019.[22]

Collaborations with brands and media publications

Ivleeva has starred in commercials for the telecom operator Beeline and the cosmetics manufacturer MAC. In 2016, she appeared on the cover of Maxim magazine.[23] On August 21, 2018, Russian journalist Yuri Dud released an interview with Nastya Ivleeva on his YouTube channel, vDud.[24]

In September 2018, Nastya Ivleeva covered Cosmopolitan magazine,[25] and in June 2019 — Glamour magazine[26] and in March 2021 - the Russian version of the Playboy magazine.

In the summer of 2019, Ivleeva endorsed the joint commercial campaign of the Russian retailer, Magnit, and American beverage manufacturer, Pepsi. As part of her ambassadorship, Nastya launched the Dance in Pepsi Style challenge on TikTok, which gained 100 million views.[27] In the same year, another collaborative project between PepsiCo and Nastya Ivleeva was launched within the Magnit stores chain, which saw her create limited edition Lay's chips.[28]

In 2020, Nastya Ivleeva appeared in the 33 Questions video, a project by Vogue Russia for their YouTube channel.[29] In the same year, she starred in a commercial of the Russian telecom company, MTS.

During the lockdown implemented after the surge of the COVID-19 pandemic, Ivleeva launched a series of daily live streams on Instagram inviting famous guests as co-hosts. In May 2020, Instagram announced the list of accounts with the highest number of live stream viewers. Nastya Ivleeva appeared on that list, her best statistics having been recorded in April.[30] Also during the lockdown, Ivleeva launched a charity project to support small and medium-sized enterprises. The campaign was named Business will Live.[31] Amidst the pandemic, she donated 1.5 million rubles to the charity foundations providing support to poor and severely ill people, as well as families with children in difficult living conditions. Part of the money was transferred to the Alliance of Doctors trade union, which provides protective gear to healthcare workers.[32]

In March 2021, Ivleeva appeared on the cover of the Russian Playboy magazine. The production and shooting were carried out by her team.

In the spring of 2021, Ivleeva became an apostle for a charity app Help, which was founded by actor Nikita Kukushkin and conducts targeted support for the elderly. In June 2021, Nastya will host MUZ-TV 2021 Music Awards together with journalist Ksenia Sobchak and actor Alexander Revva.

Appearances in music videos

In 2016, Ivleeva starred in the video for Arseny Borodin's song Rodnaya.[33][34] In 2017, she appeared in HammAli & Navai's music video for Do you Want Me to Come?[35] and Oleg Miami's If You are with Me.[36] A year later, Ivleeva joined Ida Galich in her video Dima, as well as appeared in Elena Temnikova's Not Fashionable and Dima Bilan's Drunk Love. In May 2018, she covered Allj's single 360°.

Personal life

After moving to Moscow, Ivleeva started dating Arseny Borodin, frontman of the Chelsea band. They had first met each other long before then, in 2011 in St. Petersburg.[37] In October 2017, they broke up.

On June 13, 2018, Ivleeva revealed her new boyfriend, musician Alexey Konstantinovich Uzenyuk, better known as Eldzhey (Элджей).[38] In September 2019, news appeared of their marriage.[39]

List of releases

AgentShow

Z.B.S. SHOW

Filmography

Year Name of the proekt Role
2016 Можно ВСЁ! TV presenter
2017—2020 Oryol i Reshka TV presenter
2018 — today Riverdale Cheryl (voice actor)
2018 Бабушка лёгкого поведения 2. Престарелые мстители Nastya Ivleeva (News presenter)
2019 Oryol i Reshka. Новый год двух столиц. (special issue) TV presenter
2019 Tourist Police[87] Lera
2020 Cyberpunk 2077 Karina Lee (voice actor)
2022 Monastery Maria

Awards and nominations

Awards

Year Award Сategory Result
13 November 2017 «Glamour» Magazine Award Woman of the Year (Makeover of the Year)[88] Won
12 December 2017 NeForum Awards The brightest Viner of Instagram[89] Won
27 February 2018 «Lady Mail.Ru» Award Best Viner («Истина в вайне»)[90] Won

Ratings

Date Name Place
2017 Rating «Maxim»: 100 sexy women in Russia 2017[91] 9 place
2018 Rating «Maxim»: 100 sexy women in Russia 2018[91] 3 place

References

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  49. Настя Ивлеева. "Почему ушла из SEREBRO/С кем встречается/На что тратит деньги! |Ольга Серябкина| AGENTSHOW #10". YouTube. Retrieved 2019-01-03.
  50. Настя Ивлеева. "15 см не приговор/О плагиате и Рэперах/Творческие планы | Эльдар Джарахов | AGENTSHOW #11". YouTube. Retrieved 2019-01-03.
  51. Настя Ивлеева. "Мама и Сын?!/Ивлееву в жёны/ Зачем нужен мат| Tatarka FM и Gan_13| AGENTSHOW #12". YouTube. Retrieved 2019-01-03.
  52. Настя Ивлеева. "Лазарев на Каблуках/Совместная песня/Творчество и Хайп| Сергей Лазарев | AGENTSHOW #13". YouTube. Retrieved 2019-01-03.
  53. Настя Ивлеева. "Зашкварный юмор/Закрыть AgentShow/В мире гопников| Трио "Иванов,Смирнов,Соболев"| AgentShow #14". YouTube. Retrieved 2019-01-03.
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  55. Настя Ивлеева. "За что Гудок послал Ивлееву/ Почему КВН говно?/ Человек из прошлого/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  56. Настя Ивлеева. "BRB про ЭЛДЖЕЯ/ ЛЕГЕНДА ИЗ ПРОШЛОГО/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  57. Настя Ивлеева. "HAMMALI & NAVAI про неудачный секс/ Жизнь до хитов/ Предмет из прошлого/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  58. Настя Ивлеева. "БЕДНЯКОВ О ХУДШЕМ ВЕДУЩЕМ РЕШКИ/ СПОР НА 1000$ СРЕДИ ПОДПИСЧИКОВ/ ЧЕЛОВЕК ИЗ ПРОШЛОГО / AGENTSHOW". YouTube. Retrieved 2020-03-14.
  59. Настя Ивлеева. "ГАЛКИН ПРАНКУЕТ КИРКОРОВА/ СПАЛИЛИ ПЕРЕПИСКУ/ ЧЕЛОВЕК ИЗ ПРОШЛОГО/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  60. Настя Ивлеева. "МАЛЬБЭК & СЮЗАННА О БДСМ/ ПОЧЕМУ НЕ ЖИВУТ ВМЕСТЕ/ ЧЕЛОВЕК ИЗ ПРОШЛОГО / AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  61. Настя Ивлеева. "ЛИТВИН В ШОКЕ ПЕРВОЕ ТАТУ/ ПРАНК С ПОЛИЦЕЙСКИМ/ ЧЕЛОВЕК ИЗ ПРОШЛОГО/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  62. Настя Ивлеева. "Ивлеева перепела Орейро/ Юра Музыченко жрет червей/ Человек из прошлого/ AgentShow 2.0". YouTube. Retrieved 2020-03-14.
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  64. Настя Ивлеева. "Марьяна Ро про Ивангая и наркотики/ Японский трэш/ Человек из прошлого/ AgentShow 2.0". YouTube. Retrieved 2020-03-14.
  65. Настя Ивлеева. "ИМПРОВИЗАЦИЯ о худшем выпуске/ Девочки и бухло в телеграмме актёров/ Свидание с насекомыми". YouTube. Retrieved 2020-03-14.
  66. Настя Ивлеева. "ШУРА о наркозависимости и предателях/Казино жести/Человек из прошлого/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  67. Настя Ивлеева. "Успенская: при мне убрали 6 человек/ Люба перепевает Gone Fludd/ кабриолет мудрости/Agent Show 2.0/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  68. Настя Ивлеева. "Батрутдинов баллотируется в Мэры/ Живой Тиндер/ Человек из прошлого/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  69. Настя Ивлеева. "Газманов о мерзких привычках, политике и первой любви/ Сальтуха в 67/ AGENTSHOW 2.0". YouTube. Retrieved 2020-03-14.
  70. Настя Ивлеева. "ЛОЛИТА/ ЭЛДЖЕЙ/ ЛАБОРАТОРИЯ МОРГЕНШТЕРНА/ Agentshow 2.0 конец сезона". YouTube. Retrieved 2020-03-14.
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  75. Настя Ивлеева. "AGENTSHOW LAND / Zivert / Настя Ивлеева #5". YouTube. Retrieved 2020-03-25.
  76. Настя Ивлеева. "AGENTSHOW LAND / Мигель / Настя Ивлеева #6". YouTube. Retrieved 2020-04-01.
  77. Настя Ивлеева. "Басков x Ивлеева//З.Б.С. ШОУ #1". YouTube. Retrieved 2020-07-20.
  78. Настя Ивлеева. "Даня Милохин x Ивлеева//З.Б.С. ШОУ #2". YouTube. Retrieved 2020-08-19.
  79. Настя Ивлеева. "Илья Прусикин Little Big x Ивлеева//З.Б.С. ШОУ #3". YouTube. Retrieved 2020-08-26.
  80. Настя Ивлеева. "Дина Cаева x Ивлеева//З.Б.С. ШОУ #4". YouTube. Retrieved 2020-09-09.
  81. Настя Ивлеева. "Дима Масленников x Ивлеева//З.Б.С. ШОУ #5". YouTube. Retrieved 2020-09-24.
  82. Настя Ивлеева. "Витя АК x Ивлеева//З.Б.С. ШОУ #6". YouTube. Retrieved 2020-10-15.
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