National Readership Survey

The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they reached. It classified audiences in a number of ways, one of which was the NRS social grade.

National Readership Survey
IndustryMedia
Founded1956
Defunct2018
FateReplaced by PAMCo
SuccessorPAMCo
Headquarters
United Kingdom
Area served
United Kingdom
Parent
Websitewww.nrs.co.uk

History

The National Readership Survey was founded in 1956 by the Institute of Practitioners in Advertising, and shortly after become a joint industry survey body, with stakeholders from throughout the publishing industry having representation within the entity. Originally, just 62 titles had a sufficiently large readership to be covered, but by 2015 there were 124, though the average readership of these titles was considerably lower.[1]

In April 2018, the NRS was dissolved to be replaced by PAMCo.[2] NRS Ltd handed responsibility for governance to PAMCo Ltd, from January 2016.[3]

References
  1. "World's oldest continuous national readership survey reaches 60 – and out". FIPP. 2015-09-22. Retrieved 22 May 2021.
  2. Jefferson, Michaela; Pidgeon, David. "ABC: Newspapers no longer forced to make circulation figures public". mediatel.co.uk. Retrieved 22 May 2021.
  3. "FAQs Archive". PAMCo. Retrieved 2023-06-01.
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