Native Design

Native Design is a British design and innovation company, based in London and San Francisco.[1]

Native Design Ltd.
TypeIndependent
FoundedSeptember 1997 (1997-09) in London, England
HeadquartersLondon and San Francisco
Area served
Worldwide
Key people
Morten Villiers Warren, Founder and CEO Marcus Hoggarth, President and CCO
ServicesStrategy
User experience
Digital and Physical Product design
Interaction design
Service design
Industrial design
Engineering
Technology services
Business Transformation and Consulting
Product development
Number of employees
200

The company works in the areas of automotive and consumer electronics, telecommunications and healthcare. The company is based in London and San Francisco and consists of more than 200 employees.

History and work

Native Design was founded in 1997 by former Manager of Design at Bowers & Wilkins, Morten Villiers Warren. Morten designed the "Emphasis Speakers" on the cover of Art of Noise's Below the Waste album.

After the success of their early work, the company developed a long-standing relationship[2] and collaboration with Bowers & Wilkins, designing earphones[3] the Zeppelin iPod dock and loudspeaker[4] and the PM1 loudspeaker.[5]

Working with the HP Design Team in 2014, Native created the Sprout, a touch screen computer with both vertical and horizontal screens.[6]

In 2015, HP's CEO Meg Whitman called for a unification across HP's GBUs and thus kick-started concept visioning with Native.[7]

In 2015, Native was commissioned to create the new user experience (UX) and homepage for the BBC.[8]

Coloplast employed Native to create the "Design DNA" in 2016, which won a Gold Lion at the Cannes Lions Festival of Creativity.[9][10][11] Subsequently, Forbes named the company as one of the "Top 25 Most Innovative Companies of 2016".[12]

In 2018, Native was honored with the International Design Excellence Gold Award[13] for its work with the Ford Motor Company on the creation of their future car experience known as the Autonomous Vehicle Simulator (AVS). AVS is a demonstration platform.[14]

Awards and recognition

The company was the first British design company to win both Gold and Best in Show at the IDSA International Design Excellence Awards (IDEA).[15]

References
  1. Dowdy, Clare. "Brand Britain". Monocle. Retrieved 20 June 2017. (subscription required)
  2. Nobuyuki, Fu (2017). Speaker Book 2017. ONGAKU SHUPPAN-SHA. p. 14.
  3. Dowdy, Clare (17 August 2011). "Design space: A more ergonomic earphone". Financial Times. Retrieved 20 June 2017.(subscription required)
  4. Ozler, Levent. "A Zeppelin in the Livingroom". Dexigner. Retrieved 20 June 2017.
  5. "Bowers & Wilkins PM1 - exclusive interview with designer Morten Warren". Bowers & Wilkins Blog. Retrieved 20 June 2017.
  6. Dawood, Sarah (10 February 2015). "Hewlett Packard to launch dual-screen desktop computer". Design Week. Retrieved 20 June 2017.
  7. http://www.danielhuang.com/Laserjet-Refresh
  8. Baker, Hannah. "Morten Warren, Native Design". Director. Retrieved 20 June 2017.
  9. Oakes, Omar. "Google's wearable clothes idea wins Cannes Grand Prix for Product Design". Campaign. Retrieved 20 June 2017.
  10. "Cannes Lions 2016 - Product Design Gold Lion for COLOPLAST DESIGN DNA". Youtube. Retrieved 20 June 2017.
  11. Gwynn, Simon. "UK companies lead nominations in Product Design Lions". Campaign. Retrieved 20 June 2017. (subscription required)
  12. "Top 25 Most Innovative Companies 2016". Forbes. Retrieved 20 June 2017.
  13. IDSA (24 September 2018). "The Definitive Autonomous Car Experience".
  14. "Native Design Honored With International Design Excellence Gold Award". NBC 2. 24 September 2018.
  15. "Morten Warren, I/IDSA". IDSA. 14 January 2011. Retrieved 28 June 2017.
  16. "Zeppelin iPod Speaker Dock". Industrial Designers Society of America - IDSA. 2010-05-23. Retrieved 2017-03-14.
  17. "BEST IN SHOW - Coloplast Design DNA". Industrial Designers Society of America - IDSA. 2015-07-06. Retrieved 2017-04-03.
  18. "Cannes Lions Winners :: Cannes Lions Archive". www.canneslionsarchive.com. Retrieved 2017-03-14.
  19. "online-exhibition | Red Dot Award: Product Design". red-dot.de. Retrieved 2017-03-31.
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