Because of You (After School song)

"Because of You" (Korean: 너 때문에; RR: Neo Ttaemune) is a song recorded by South Korean girl group After School. It was released on 25 November 2009 by Pledis Entertainment.[1][2] The group also released an official remix version of "Because of You" on 21 January 2010.[3] The title track was written, composed, and arranged by Brave Brothers, and it was the first release without member So-young and with new members Raina and Nana.

"Because of You"
Single by After School
B-side
  • "When I Fall"
  • "Diva"
Released25 November 2009 (2009-11-25)
Recorded2009
GenreDance-pop
LabelPledis
Producer(s)Brave Brothers
After School singles chronology
"New Schoolgirl"
(2009)		 "Because of You"
(2009)		 "Bang!"
(2010)

Background

Before After School made their comeback with "Because of You", Pledis announced the graduation of Soyoung and that two new members are to be added: Raina and Nana.[1][2] Pledis then released teaser pictures showcasing a more mature concept with the members dressed in black and white suits, a change to their sexy concept that they debuted with.[4] On 23 November, a music video teaser was uploaded and gained over 200,000 views in 24 hours. A remixed version of the song was released in January 2010.[5]

Promotion

The group officially made their comeback on SBS's Inkigayo performing "When I Fall" and "Because of You". The group then performed on Inkigayo, KBS's Music Bank and MBC's Show! Music Core on a weekly basis to promote the song. After School did not perform on Mnet's M Countdown due to conflicts between Pledis and the broadcasting company. Pledis stated that the conflicts were "concerning the fairness of the MAMA awards."

Commercial performance

Prior to its release the single had accumulated over 30,000 pre-orders, a considerably high number for a small-agency group.[6] Shortly after the song was released, the song topped various online music charts in South Korea and was an instant hit. The song achieved a daily and weekly "all-kill" by topping all daily and weekly charts on online music stores.[7] "Because of You" then debuted at number 1 on the Gaon Digital Chart for the month of December, which was a rarity for rookie groups from small agencies. It also went on to win a triple crown on Inkigayo.[3]

The physical single had similar success, debuting at number 2 on the Gaon Weekly Album Chart and it managed to stay in the top 10 for 3 weeks. It has since gone on to sell over 20,000 copies in South Korea. The remixed version of "Because of You" debuted at number 76 on the Gaon Weekly Singles Chart and the b-side, When I Fall, debuted at number 82 on the chart due to After School briefly promoting the song after they finished promotions for the title track.

Music video

A music video teaser was unveiled on 23 November and quickly gained over 200,000 views before the release of the full music video. The full music video was released on 25 November along with the release of the single.

Accolades
Music program awards
Program Date
Inkigayo (SBS) December 20, 2009
December 27, 2009
January 24, 2010

Track listing
No.TitleLength
1."Because of You" (너 때문에)3:47
2."When I Fall"3:20
3."Diva"3:18
4."Because of You" (너 때문에; Instrumental)3:47
Total length:14:12

Chart performance

Monthly charts
Chart (December 2009) Peak
position
South Korea (Gaon)[10] 1
South Korean Albums (Gaon)[11] 6

References
  1. 人터뷰, 애프터스쿨 "크리스마스 선물로 1위 트로피 받고 싶어요" (in Korean). 쿠키뉴스. 15 December 2009. Archived from the original on 7 January 2014. Retrieved 28 December 2009.
  2. 애프터스쿨 '너 때문에' 강세 여전..하반기 신드롬 일으키나 (in Korean). Joins. 7 December 2009. Archived from the original on 14 August 2019. Retrieved 28 December 2009.
  3. 애프터스쿨, 데뷔 후 첫 가요프로 1위 할까? (in Korean). 매일경제. 7 December 2009. Retrieved 28 December 2009.
  4. 애프터스쿨 '너 때문에' 심의 신청했을 뿐인데...유출?. Newsway (in Korean). 24 November 2009. Retrieved 28 December 2009.
  5. 애프터스쿨 오늘(22일) '뮤직뱅크'서 '너 때문에' 리믹서 첫 공개!. Joins! (in Korean). 22 January 2010. Archived from the original on 28 March 2021. Retrieved 28 January 2010.
  6. "After School's 'Because of You' was released online in 3 days, 'beating 2PM-2NE1'". Newsen.com. Retrieved 20 May 2023.
  7. "Daily K Pop News: [News] After School "Because of You" achieves "All Kill" on main charts". Dkpopnews.net. Retrieved 26 July 2016.
  8. "Digital Chart – Week 1 of 2010". Circle Chart (in Korean). 27 December 2009 – 2 January 2010. Retrieved 19 October 2023.
  9. "Album Chart – Week 1 of 2010". Circle Chart (in Korean). 27 December 2009 – 2 January 2010. Retrieved 19 October 2023.
  10. "Digital Chart – January 2010". Circle Chart (in Korean). Retrieved 19 October 2023.
  11. "Album Chart – January 2010". Circle Chart (in Korean). Retrieved 19 October 2023.
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