Nescafé Basement

Nescafé Basement is a Pakistani music television series which features studio-recorded performances by underground and emerging artists. The show is produced by Nescafé. The artists are recruited and mentored by Xulfi, who is also the music producer of the show. The first song released from Nescafé Basement was a cover of Sajjad Ali's "Larri Adda".[1]

Nescafé Basement
Initial logo
Created byXulfi
Country of originPakistan
Original languagesEnglish
Urdu
No. of seasons5
No. of episodes59
Release
Original network
Original releaseSeptember 8, 2012 (2012-09-08) –
present

Season 1

In September 2012, the brand went around college campuses looking for young, exceptionally talented, but unknown musicians who could sing and play a variety of instruments. The 15 best musicians were then mentored by Xulfi from the band Call.[2]

Season 2

Out of 1,253 young artists who auditioned (compared to only 98 for the first season), Xulfi selected 19 (whereas 14 were selected last season) from major cities across the country.[3]

Nescafe Basement 2 had eight weekly episodes, each showcasing two songs with behind-the-scenes documentaries which highlight the journey of hidden musical prodigies. Apart from television broadcasts, the show will also have a digital component that includes their website, Facebook page and Twitter.[4]

Notable Performers

Awards
  • Winner in Hot Beverages - PAS Awards 2013[7]
  • Most Magnetic Branded Content - Maxus Magnets Award 2013[8]

See also

References
  1. "What is brewing in the Basement?". Kool Muzone. Ahmad Uzair. Retrieved 13 January 2014.
  2. "Nescafé Basement – coming soon to a channel near you". Aurora-DAWN. 20 September 2012. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
  3. Sher Khan (19 September 2013). "Nescafe Basement: Bringing newbies to the fore". The Express Tribune. Retrieved 13 January 2014.
  4. "Nescafe Basement brings challenge for Coke Studio with season two". Awaz.tv. Retrieved 13 January 2014.
  5. "Rising star Abdullah Qureshi planning to release new singles". Daily Times. 2018-01-25. Retrieved 2019-08-04.
  6. R, Ariba (2018-10-24). "The Leo Twins From NESCAFÉ Basement Are Winning Hearts Of Every Pakistani!". Parhlo. Retrieved 2019-09-16.
  7. "Beverages (Hot): Maxus for Nescafé Basement". Aurora-DAWN. 27 April 2013. Archived from the original on 13 January 2014. Retrieved 13 January 2014.
  8. "Maxus Lahore Wins the global Maxus Magnets 2013 - Nescafe Basement (video)". Vimeo. Retrieved 13 January 2014.


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