Neue Flora

Neue Flora (Stage Theater Neue Flora) is a musical theatre in Hamburg, owned and operated by Stage Entertainment.

Stage Theater Neue Flora
Neue Flora Theater, 2010
AddressStresemannstraße 159a, 22769
Hamburg
Germany
OwnerStage Entertainment
Capacity1,850
ProductionCurrent: vacant
July 2021: Wicked
August 2022: Mamma Mia!
Website
Stage Theater Neue Flora

History

In 1987 Stella Entertainment was looking for a new musical theatre in Hamburg, after their success with Cats in the Operettenhaus. Together with the city they picked the Rote Flora, but after massive protests and after squatters took over the building Stella abandoned their plans. In Altona the company found a new site for their theater and after a construction period of 22 months and again many protest the theater opened in 1990 with Das Phantom der Oper.[1]

At the beginning of the millennium Stella Entertainment got into financial troubles, resulting in a bankruptcy. The Dutch company Stage Entertainment (Stage Holding at the time) acquired several parts of Stella Entertainment, including the Neue Flora in 2002.[2]

Productions

Show Start End Producer Note
Das Phantom der Oper June 1990 June 2001 Stella Entertainment German premiere
Mozart! September 2001 June 2002
Titanic December 2002 October 2003 Stage Entertainment
Tanz der Vampire December 2003 January 2006
Dirty Dancing March 2006 June 2008 European premiere
Tarzan October 2008 October 2013 German premiere
Das Phantom der Oper November 2013 September 2015
Aladdin December 2015 February 2019 European premiere
Paramour (Cirque du Soleil) April 2019 March 2020
Wicked July 2021 August 2022
Mamma Mia! August 2022 January 2024
Hercules March 2024 T.B.D. World premiere

References

  1. NDR. "Hamburg Damals: 30 Jahre "Neue Flora"". www.ndr.de (in German). Retrieved 2021-03-26.
  2. "Stage Holding übernimmt Stella-Musicals". beta.musikwoche.de. Retrieved 2021-03-26.

53°33′45″N 9°57′01″E

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