Never Broke Again
Never Broke Again (also known as Never Broke Again, LLC), often abbreviated as NBA, is a record label imprint from Baton Rouge, Louisiana, founded by American rapper Kentrell "YoungBoy Never Broke Again" Gaulden, Rodrick "OG 3Three" Jeanpierre and Kyle "Montana" Claiborne in 2015 through Atlantic Records; however, it is now distributed through Universal Music Group with their deal with Motown Records.[1][2] The group is home to recording artists such as rappers Quando Rondo, NoCap, and several other up and coming artists from Louisiana and Georgia.
| Never Broke Again | |
|---|---|
| Parent company | Universal Music Group |
| Founded | 2015 |
| Founder |
|
| Status | Active |
| Distributor(s) |
|
| Genre | |
| Country of origin | United States |
| Location | Baton Rouge, Louisiana, U.S. |
| Official website | neverbrokeagain |
History
The NBA label was originally a part of Atlantic Records' when YoungBoy Never Broke Again signed his 5-year record deal with the label and music had begun being officially licensed to a company titled Never Broke Again, LLC.[3] The label has since grown to be independent of Atlantic and is now signed under Motown Records who distribute their music.[2] However, the label also releases independently from Motown through UnitedMasters.
Kentrell "YoungBoy Never Broke Again" Gaulden (pictured) founded Never Broke Again in 2015 with his friends Rodrick "OG3Three" Jeanpierre and Kyle "Montana" Claiborne.
On May 17, 2017, the label released its first compilation project, Extortion Season, distributed by Empire. The project sees appearances from Never Broke Again artists such as NBA Big B, NBA KD, and the label's co-founder, OG 3Three.[4] The collective released their second project together, Ain't 2 Long, which was distributed through UnitedMasters. The compilation sees appearances from D-Dawg, Meechy Baby, NBA Ben 10, NBA Big B, NoCap, Phat Black, P Yungin, Quando Rondo, RJAE, Rojay MLP, and the label's co-founder, YoungBoy Never Broke Again.[5]
On September 8, 2021, following the promotion of Ethiopia Habtemariam to the Chairman and CEO of Motown Records in March, it was announced that Never Broke Again and Motown Records would enter a joint venture deal and the label would be led by Youngboy and Kyle "Montana" Clairborne.[2] When asked in an interview, Habtemariam spoke on her decision to ink the deal with the label:
"I’m excited to work with Never Broke Again, a homegrown brand that has created an incredibly authentic and credible movement that represents the next generation in Louisiana’s legacy of ground-breaking hip-hop labels. I look forward to working with YoungBoy and Montana to continue to grow their vision and reach their fans around the world."
— Ethiopia Habtemariam
YoungBoy noted that for him, the deal had come into place because he "had a responsibility to [his] artists to make sure to find the right partner for [his] label."[2] Clairborne noted that his decision was influenced by the fact that "Motown has been an inspiration for generations – a place that helps develop artist, songwriters and business executives."[2] Maurice "Kenoe" Jordan, a Grammy Awards winning producer and the vice president of A&R of Motown noted that his decision to proceed with the deal was influenced by the fact he is also from Baton Rouge, Louisiana and due to that he has "a great understanding of one another and this partnership was always something that I wanted to bring to Motown." He also noted that "YoungBoy is an incredible visionary whose confidence in his artistry is only outdone by his dedication and work ethic. I’m excited to welcome them into Motown and help bring the Never Broke Again label and brand to the next level."[2][6]
Following the label's joint venture deal, Never Broke Again released their first project under the label, Never Broke Again: The Compilation, Vol. 1 on November 19, 2021.[7] The eighteen-track project features artists such as Big B, RJae, NoCap, Meechy Baby, P Yungin, RoJay, Herm, Quando Rondo, and NBA YoungBoy, the label's primarily pushed artists.[8]
On June 10, 2022, the label released its first project of the year, Never Broke Again Presents: Green Flag Activity, the title dedicated to the infamous green flags which they use to represent themselves. The sixteen-track album was preceded by two singles, "Pull Up Actin" by YoungBoy Never Broke Again and P Yungin which was released on April 1, 2022, and "Gang Baby" by YoungBoy Never Broke Again and P Yungin featuring RJAE and Rojay MLP.[9][10][11] The collective's second project of the year, the Halloween themed Never Broke Again: Nightmare on 38th St was released on October 28, 2022. It was preceded by one single, "Searching" by NBA Ben 10. The project only featured artists from YoungBoy's hometown, Baton Rouge.[12][13][14][15]
Roster
Current acts
| Artists | Year signed | Releases (under the label) | Notes |
|---|---|---|---|
| YoungBoy Never Broke Again | Founder | 32 | Jointly with Motown, formerly with Atlantic |
| OG 3Three Never Broke Again | 11 | ||
| NBA KD | 2015 | 2 | |
| NBA Big B | 3 | ||
| BBG Baby Joe | 2016 | 3 | |
| Quando Rondo | 2018 | 7 | Jointly with Atlantic |
| Meechy Baby | 2020 | 3 | |
| Rojay MLP | 1 | ||
| RJAE | 1 | Jointly with Roc Nation and Good ForEver LLC | |
| Herm Tha Blackheep | 2021 | 1 | |
| TEN | 2016 | 3 | |
| WhoGangDee | 2 | ||
| Lil Dump | 1 | ||
| NBA ChoppaBoyE | 1 | Jointly with Cash Money Records and Rich Gang | |
| Vontina | 2023 | 0 |
Former acts
| Artists | Years under the label | Releases under the label | Notes |
|---|---|---|---|
| NoCap | 2019-2022 | 5 | Jointly with Atlantic |
| P Yungin | 2020-2022 | 5 | Jointly with Motown |
In-house producers
| Act | Years under the label | Releases under the label | Notes |
|---|---|---|---|
| As part of Never Broke Again (Recording) | |||
| Khris James | 2017–present | 2 | Jointly with Infinity Records LLC; joint publishing with BMI |
| As part of Never Broke Again, LLC (Publishing) | |||
| Jason "Cheese" Goldberg | 2021–present | N/A | Joint publishing with JJasonG Publishing West and ASCAP |
Discography
Compilation albums
| Title | Album details |
|---|---|
| Extortion Season [4] |
|
| Ain't 2 Long [5] |
|
| Never Broke Again: The Compilation, Vol. 1 [16] |
|
| Green Flag Activity [17] |
|
| Nightmare on 38th St [18] |
|
| Green Flag Activity 2 |
|
Singles
| Title | Year | Album |
|---|---|---|
| "Cutlass"[19] (with Meechy Baby) |
2021 | Never Broke Again: The Compilation, Vol. 1 |
| "Pull Up Actin"[20] (with YoungBoy Never Broke Again & P Yungin) |
2022 | Green Flag Activity |
| "Gang Baby"[21] with YoungBoy Never Broke Again & P Yungin (featuring Rojay MLP, RJAE) | ||
| "Searching" (with NBA Ben 10) |
Nightmare on 38th St | |
| "Realize" (featuring Lil Dump, Rojay MLP & NBA Big B) |
2023 | Green Flag Activity, Vol. 2 |
Studio albums
| Year | Album details | Details |
|---|---|---|
| 2018 | YoungBoy Never Broke Again – Until Death Call My Name[22]
|
|
| 2020 | Quando Rondo – QPac[23]
|
|
YoungBoy Never Broke Again – Top[24]
|
| |
| 2021 | YoungBoy Never Broke Again – Sincerely, Kentrell[25]
|
|
| 2022 | NoCap – Mr. Crawford[26]
|
|
YoungBoy Never Broke Again – The Last Slimeto[27]
|
| |
| 2023 | YoungBoy Never Broke Again – I Rest My Case[28]
|
|
Quando Rondo – Recovery[29]
|
||
YoungBoy Never Broke Again – Don't Try This At Home[30]
|
|
Extended plays
| Year | Album details | Details |
|---|---|---|
| 2018 | YoungBoy Never Broke Again – 4Respect
|
|
YoungBoy Never Broke Again – 4Freedom
|
| |
YoungBoy Never Broke Again – 4Loyalty
|
|
Compilation albums
| Year | Album details | Details |
|---|---|---|
| 2018 | YoungBoy Never Broke Again – 4Respect 4Freedom 4Loyalty 4WhatImportant[31]
|
|
| 2021 | NBA KD – Lost Files[32]
|
|
| 2022 | YoungBoy Never Broke Again – Lost Files[33]
|
|
Mixtapes
| Year | Artist – Album | Details |
|---|---|---|
| 2015 | YoungBoy Never Broke Again – Life Before Fame |
|
| YoungBoy Never Broke Again – Mind of a Menace |
| |
| 2016 | YoungBoy Never Broke Again – Mind of a Menace 2 |
|
| YoungBoy Never Broke Again – Before I Go[34] |
| |
| YoungBoy Never Broke Again – 38 Baby[35] |
| |
| YoungBoy Never Broke Again – Mind of a Menace 3[36] |
| |
| 2017 | YoungBoy Never Broke Again – AI YoungBoy[37] |
|
| YoungBoy Never Broke Again – Ain't Too Long[38] |
| |
| YoungBoy Never Broke Again and Moneybagg Yo – Fed Baby's'[39] |
| |
| 2018 | YoungBoy Never Broke Again – Master the Day of Judgement[40] |
|
| BBG Baby Joe – NBA Gurilla[41] |
| |
| YoungBoy Never Broke Again – Decided[42] |
| |
| Quando Rondo – Life After Fame[43] |
| |
| YoungBoy Never Broke Again and VL Deck – Kane & O-Dog[44] |
| |
| YoungBoy Never Broke Again – Realer[45] |
| |
| 2019 | BBG Baby Joe – Boo Mode 4.0[46] |
|
| NBA Big B – 5th God[47] |
| |
| Quando Rondo – From the Neighborhood to the Stage[48] |
| |
| NoCap – The Backend Child[49] |
| |
| BBG Baby Joe – B4 Its All Said & Done[50] |
| |
| YoungBoy Never Broke Again – AI YoungBoy 2[51] |
| |
| NoCap – The Hood Dictionary[52] |
| |
| 2020 | YoungBoy Never Broke Again – Still Flexin, Still Steppin[53] |
|
| YoungBoy Never Broke Again – 38 Baby 2[54] |
| |
| NBA Big B – Thoughts of a Demon[55] |
| |
| NoCap – Steel Human[56] |
| |
| Quando Rondo – Diary of a Lost Child[57] |
| |
| OG 3Three Never Broke Again – The Appetizer[58] |
| |
| YoungBoy Never Broke Again – Until I Return[59] |
| |
| YoungBoy Never Broke Again and Rich the Kid – Nobody Safe[60] |
| |
| P Yungin – Demons Everywhere I Go[61] |
| |
| 2021 | P Yungin – Let Me Go Home Alone[62] |
|
| Quando Rondo – Still Taking Risks[63] |
| |
| NBA KD – Lost Files 2[64] |
| |
| P Yungin – Retaliation[65] |
| |
| YoungBoy Never Broke Again and Birdman – From the Bayou[66] |
| |
| 2022 | YoungBoy Never Broke Again – Colors[67] |
|
| P Yungin – KAM[68] | ||
| Meechy Baby – Ratchet Talk[69] |
| |
| YoungBoy Never Broke Again and DaBaby – Better than You[70] |
| |
| YoungBoy Never Broke Again – Realer 2[71] |
| |
| P Yungin – DOY[72] |
| |
| YoungBoy Never Broke Again – 3800 Degrees[73] |
| |
| YoungBoy Never Broke Again – Ma’ I Got A Family[74] |
| |
| Meechy Baby – Who is Meechy 2[75] |
| |
| Quando Rondo and YoungBoy Never Broke Again – 3860[76] |
| |
| NoCap – The Main Bird[77] |
| |
| WhoGangDee – Skully Scene 2[78] |
| |
| 2023 | ||
| OG 3Three – Show No Slack[79] |
| |
| Rojay MLP – Ignore The Hate[80] |
| |
| OG 3Three – Sincere[81] |
| |
| NBA Big B – Tru Scars[82] |
| |
| YoungBoy Never Broke Again – Richest Opp[83] |
| |
| RJAE – YOU'RE THE PROBLEM[84] |
| |
| Herm Tha Blacksheep – Reborn[85] |
| |
| NBACHOPPABOYE – Pain Real[86] |
| |
| NBA Big B – Streets Aint Safe[87] |
|
References
- OG 3Three: I Started NBA, retrieved 2022-06-11
- Needham, Jack (2021-09-08). "MOTOWN RECORDS INKS GLOBAL DEAL WITH YOUNGBOY NEVER BROKE AGAIN'S LABEL, NEVER BROKE AGAIN". Music Business Worldwide. Retrieved 2022-10-24.
- "NBA Youngboy Signs 5-Album Contract With Atlantic Records. Deal Worth $2M?". Kollege Kidd. August 25, 2017.
- "Extortion Season by Never Broke Again". May 26, 2017.
- "Ain't 2 Long by Never Broke Again". October 31, 2020.
- Brown, Preezy (2021-09-09). "YoungBoy Never Broke Again Inks Global Joint Venture With Motown Records". Vibe. Retrieved 2023-03-20.
- Robinson, Joshua (2021-10-20). "Never Broke Again Announces New Compilation Album & Release Date". HotNewHipHop. Retrieved 2023-03-20.
- Caldwell, Brandon (2021-10-20). "NBA YOUNGBOY DROPS COMPILATION TAPE 'NEVER BROKE AGAIN VOLUME 1'". HipHopDX. Retrieved 2023-03-20.
- Callas, Brad (2022-06-10). "YoungBoy Never Broke Again Drops New Compilation Mixtape 'Green Flag Activity' With Never Broke Again Collective". Complex. Retrieved 2023-03-20.
- Partridge, Ken (2022-06-10). "Read All The Lyrics To The New Compilation 'Never Broke Again Presents: Green Flag Activity'". Genius. Retrieved 2023-03-20.
- Kyles, Yohance (2022-06-10). "YoungBoy's Never Broke Again Crew Drops 'Green Flag Activity' Mixtape". AllHipHop. Retrieved 2023-03-20.
- Kirby, Mason (2022-10-29). "Never Broke Again label drops compilation project 'Nightmare on 38th St'". Our Generation Music. Retrieved 2023-03-20.
- Hynes, Hayley (2022-10-28). "NBA YoungBoy Drops "Nightmare ON 38TH ST" Compilation With His Never Broke Again Collective". HotNewHipHop. Retrieved 2023-03-20.
- "YoungBoy Never Broke Again and Motown Records sign new agreement". The Economic Times. 2022-10-25. Retrieved 2023-03-20.
- Jefferson, Devon (2022-10-28). "NEW MUSIC FRIDAY: NEW ALBUMS FROM WESTSIDE GUNN, KODAK BLACK, SMINO, DUKE DEUCE + MORE". HipHopDX. Retrieved 2023-03-20.
- "Never Broke Again: The Compilation, Vol. 1 by Never Broke Again". November 19, 2021.
- "YoungBoy Never Broke Again Drops New Compilation Mixtape 'Green Flag Activity' With Never Broke Again Collective". Complex. Retrieved 2022-06-10.
- "YOUNGBOY NEVER BROKE AGAIN AND THE NEVER BROKE AGAIN COLLECTIVE DROP 'NIGHTMARE ON 38TH ST'". The Source. Retrieved 2022-10-28.
- "Cutlass by Never Broke Again & Meechy Baby on Apple Music". October 1, 2021. Retrieved October 1, 2021 – via Apple Music.
- "Pull Up Actin by Never Broke Again, YoungBoy Never Broke Again & P Yungin on Apple Music". April 1, 2022. Retrieved April 1, 2022 – via Apple Music.
- Schube, Will (13 May 2022). "Never Broke Again Releases New Single 'Gang Baby'". Retrieved 30 October 2022.
- Harling, Danielle. "YoungBoy Never Broke Again Announces "Until Death Call My Name" Album". HipHopDX. Retrieved April 13, 2023.
- Price, Joe. "Quando Rondo Shares Debut Album QPac f/ 2 Chainz, Lil Durk, and More". Complex. Retrieved April 13, 2023.
- Caulfield, Keith (September 20, 2020). "YoungBoy Never Broke Again Achieves Third No. 1 Album in Less Than a Year on the Billboard 200 Chart With 'Top'". Billboard. Retrieved April 13, 2023.
- Robinson, Joshua (September 24, 2021). "NBA YoungBoy Promotes "Sincerely, Kentrell" With "No Features Necessary" Billboards". HotNewHipHop.
- "NoCap Taps Kodak Black, NBA Youngboy & More For "Mr Crawford"". HotNewHipHop. April 29, 2022. Retrieved April 13, 2023.
- Elibert, Mark (August 4, 2022). "NBA YoungBoy Enlists Quavo, Rod Wave + More For 'The Last Slimeto' Tracklist". HipHopDX. Retrieved April 13, 2023.
- Mamo, Heran (January 23, 2023). "YoungBoy Never Broke Again's New Album 'I Rest My Case' Release Date & Cover Revealed". Billboard. Retrieved January 4, 2023.
- Cho, Regina (March 10, 2023). "Quando Rondo drops off new "Tear It Down" visual". Revolt.tv. Retrieved March 11, 2023.
- Qureshi, Arusa (March 25, 2023). "NBA YoungBoy announces new album 'Don't Try This At Home'". NME. Retrieved April 13, 2023.
- "4Respect 4Freedom 4Loyalty 4WhatImportant by YoungBoy Never Broke Again on Apple Music". September 14, 2018 – via Apple Music.
- "Lost Files by NBA KD on Apple Music". May 15, 2021 – via Apple Music.
- Grant, Shawn (December 23, 2022). "NBA YOUNGBOY DROPS OFF NEW MIXTAPE 'LOST FILES'". The Source. Retrieved December 30, 2022.
- "Before I Go by YoungBoy Never Broke Again on Apple Music". June 27, 2016 – via Apple Music.
- "38 Baby by YoungBoy Never Broke Again on Apple Music". October 27, 2016 – via Apple Music.
- "Mind of a Menace 3 by YoungBoy Never Broke Again on Apple Music". November 4, 2016 – via Apple Music.
- "AI YoungBoy by YoungBoy Never Broke Again on Apple Music". August 4, 2017 – via Apple Music.
- "Ain't Too Long by YoungBoy Never Broke Again on Apple Music". October 7, 2017 – via Apple Music.
- "Fed Baby's by YoungBoy Never Broke Again and Moneybagg Yo on Apple Music". November 16, 2017 – via Apple Music.
- "Master the Day of Judgement by YoungBoy Never Broke Again on Apple Music". May 19, 2018 – via Apple Music.
- "NBA Gurilla by BBG Baby Joe on Apple Music". August 17, 2018 – via Apple Music.
- "Decided by YoungBoy Never Broke Again on Apple Music". September 7, 2018 – via Apple Music.
- "Life After Fame by Quando Rondo on Apple Music". September 24, 2018 – via Apple Music.
- "Kane & O-Dog by YoungBoy Never Broke Again and VL Deck on Apple Music". October 19, 2018 – via Apple Music.
- "Realer by YoungBoy Never Broke Again on Apple Music". December 20, 2018 – via Apple Music.
- "Boo Mode 4.0 by BBG Baby Joe on Apple Music". February 4, 2019 – via Apple Music.
- "5th God by NBA Big B on Apple Music". April 26, 2019 – via Apple Music.
- "From the Neighborhood to the Stage by Quando Rondo on Apple Music". May 10, 2019 – via Apple Music.
- "The Backend Child by NoCap on Apple Music". May 28, 2019 – via Apple Music.
- "Boo Mode 4.0 by BBG Baby Joe on Apple Music". August 19, 2019 – via Apple Music.
- "AI YoungBoy 2 by YoungBoy Never Broke Again on Apple Music". October 11, 2019 – via Apple Music.
- "The Hood Dictionary to the Stage by NoCap on Apple Music". November 19, 2019 – via Apple Music.
- "Still Flexin, Still Steppin by YoungBoy Never Broke Again on Apple Music". February 21, 2020 – via Apple Music.
- "38 Baby 2 by YoungBoy Never Broke Again on Apple Music". April 24, 2020 – via Apple Music.
- "Thoughts of a Demon by NBA Big B on Apple Music". June 5, 2020 – via Apple Music.
- "Steel Human by NoCap on Apple Music". July 16, 2020 – via Apple Music.
- "Diary of a Lost Child by Quando Rondo on Apple Music". August 26, 2020 – via Apple Music.
- "The Appetizer by OG 3Three Never Broke Again on Apple Music". October 2, 2020 – via Apple Music.
- "Until I Return by YoungBoy Never Broke Again on Apple Music". November 11, 2020 – via Apple Music.
- "Nobody Safe by YoungBoy Never Broke Again and Rich the Kid on Apple Music". November 20, 2020 – via Apple Music.
- "Demons Everywhere I Go by P Yungin on Apple Music". December 21, 2020 – via Apple Music.
- "Let Me Go Home Alone by P Yungin on Apple Music". April 30, 2021 – via Apple Music.
- "Still Taking Risks by Quando Rondo on Apple Music". May 7, 2021 – via Apple Music.
- "Lost Files 2 by NBA KD on Apple Music". May 23, 2021 – via Apple Music.
- "Retaliation by P Yungin on Apple Music". July 23, 2021 – via Apple Music.
- "From the Bayou by YoungBoy Never Broke Again and Birdman on Apple Music". December 10, 2021 – via Apple Music.
- DJ, First Class (January 21, 2022). "YoungBoy Never Broke Again returns with new 'Colors' mixtape". Revolt. Retrieved October 30, 2022.
- "KAM by P Yungin on Apple Music". January 28, 2022 – via Apple Music.
- "Ratchet Talk by Meechy Baby on Apple Music". February 25, 2022 – via Apple Music.
- Rose, Jordan (March 4, 2022). "DaBaby and YoungBoy Never Broke Again Drop New Project 'Better Than You'". Complex. Retrieved October 30, 2022.
- Caraan, Sophie (September 6, 2022). "NBA YoungBoy Delivers New Mixtape 'Realer 2'". Hypebeast. Retrieved October 30, 2022.
- "Dropkick Murphys, Pixies, Slipknot, Sammy Hagar, Bjork lead this week's new music releases". 27 September 2022. Retrieved 30 October 2022.
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- Zhan, Jennifer (21 October 2022). "NBA YoungBoy Celebrates Birthday by Dropping Ma' I Got a Family". Retrieved 30 October 2022.
- "Who is Meechy 2 by Meechy Baby on Apple Music". November 11, 2022 – via Apple Music.
- Gee, Andre (October 4, 2022). "It's Quando Rondo's Turn". Rolling Stone. Retrieved November 24, 2022.
- Bras Nevares, Gabriel (December 18, 2022). "NoCap Releases New Mixtape, "The Main Bird"". HotNewHipHop. Retrieved December 30, 2022.
- "Skully Scene 2 by WhoGangDee Never Broke Again on Apple Music". December 30, 2022 – via Apple Music.
- "Show No Slack by OG 3Three on Apple Music". January 13, 2023 – via Apple Music.
- "Ignore The Hate by Rojay MLP on Apple Music". February 2, 2023 – via Apple Music.
- "Sincere by OG 3Three on Apple Music". February 14, 2023 – via Apple Music.
- "Tru Scars by NBA Big B on Apple Music". February 17, 2023 – via Apple Music.
- II, C. Vernon Coleman IIC Vernon Coleman. "YoungBoy Never Broke Again to Drop Mixtape Same Day as Lil Durk Album". XXL Mag. Retrieved 2023-05-09.
- Nevares, Gabriel Bras. "Gunna & More Bring Us Only Gifts With Bangers On Our "Fire Emoji" Playlist Update". HotNewHipHop. Retrieved 2023-07-04.
- "Reborn by Herm Tha Blacksheep on Apple Music". June 21, 2023 – via Apple Music.
- "Pain Real by NBACHOPPABOYE on Apple Music". June 23, 2023 – via Apple Music.
- "Streets Aint Safe by NBA Big B on Apple Music". June 26, 2023 – via Apple Music.
External links
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