New Bright

New Bright (officially New Bright Industrial Co., Ltd.) is an American toy manufacturer specializing primarily in radio-controlled vehicles headquartered in Wixom, Michigan.[1]

New Bright Industrial Co., Ltd.
TypePrivate company
IndustryToy industry
Founded1955 (1955)[1]
Headquarters
Wixom, Michigan
,
United States
ProductsRadio-controlled vehicles
Toy trucks
Websitewww.newbright.com

History

New Bright was founded in 1955 and was originally known for its battery-operated and later radio-controlled toy trains sold at department stores for Christmas.[1][2] Trains such as these are still traditionally sold and New Bright has since introduced other radio-controlled toy types such as cars, boats, and toy robots developed with iRobot.[3]

Products

New Bright sells radio-controlled licensed sports cars, monster trucks, ATVs, and speedboats including Forza Motorsport-themed Bugatti and Chevrolet cars and two RC vehicles (Jeep Wrangler Trailcat concept and Ford Bronco racing truck) with mobile app-connected cameras marketed as DashCams,[4] as well as unlicensed New Bright-branded products, including monster trucks, drag racers, dune buggies, Christmas-exclusive trains, and radio-controlled wheeled insects and spiders. Aside from RC vehicles, New Bright also sells a small number of non-remote-controlled free-rolling toy construction vehicles, car carrier trucks, and monster trucks.[3]

Licensed products

Licensed RC vehicles currently sold by New Bright include:[3]

Monster trucks
Sports cars
Other

References
  1. "Company Profile". New Bright. Retrieved 22 July 2021.
  2. Race, Paul D. (2007). "Garden Railroading with Toy Trains". Family Garden Trains. Retrieved 22 July 2021.
  3. "New Bright Products". New Bright. Retrieved 22 July 2021.
  4. "Review: New Bright R/C DashCam Jeep Trailcat". RC Newb. 9 December 2017. Retrieved 22 July 2021.
  5. Evans, Brett T. (4 August 2020). "Get A 2021 Ford Bronco R/C For $70, But There's A Catch". Motor1. Retrieved 22 July 2021.
  6. Conant, Lisa (14 May 2021). "Best RC Trucks: Tear Up the Track or Go Off-Road". /Drive. Retrieved 22 July 2021.
  7. Fishel, Heather (11 November 2020). "The Drive Picks: The Best Car Toys for Black Friday". /Drive. Retrieved 22 July 2021.
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