New Holland Brewing Company

New Holland Brewing Company is an American independent craft brewing and distilling company headquartered in Holland, Michigan. It also owns and operates brewpub-style restaurants and spirits-tasting rooms located across West Michigan. The company's craft-style beer brands Dragon's Milk, Tangerine Space Machine, and spirits brands Dragon's Milk Origin, Beer Barrel Bourbon among others, are distributed throughout the United States and exported to Canada, Europe and Asia.

New Holland Brewing Company
Company logo
LocationHolland, Michigan
Opened1996
Key peopleBrett VanderKamp
David White
Annual production volumeca. 50,000 US beer barrels (59,000 hL) (2020)
Other productsBeer, Spirits, Canned Cocktails, Alternate Beverages
Restaurants and Tasting Rooms
Employees201-500
Websitenewhollandbrew.com
dragonsmilk.com
Active beers
Name Type
Dragon's Milk Bourbon Barrel-Aged Stout
Dragon's Milk: Tales of Gold Bourbon Barrel-Aged Golden Ale
Dragon's Milk: Crimson Keep Bourbon Barrel-Aged Red Ale
Dragon's Milk Reserve Bourbon Barrel-Aged Pastry Stout
Tangerine Space Machine Hazy/Juicy India Pale Ale
Lightpoint Functional White Ale
The Poet Oatmeal Stout
Hazy River New England–Style India Pale Ale
Seasonal beers
Name Type
Dragons Milk: Triple Mash Bourbon Barrel-Aged Stout
Full Circle Kolsch
Ichabod Pumpkin Ale
Cabin Fever Brown Ale
Variety Packs Summer/Winter

After the sale of Bell's to Kirin, New Holland Brewing Company became the largest craft brewery in the state of Michigan.[1]

History

Brett VanderKamp and Jason Spaulding, the founders of New Holland Brewing Company, grew up together in Midland, Michigan, and later attended Hope College. In college Spaulding and VanderKamp cultivated a love of homebrewing, which would bring them together again shortly after graduation. Their business plan took two years to formulate, but once complete, the pair quickly lined up investors, and in 1996 New Holland was founded in Holland, Michigan.[2]

Originally, their goal was to produce beer that was characteristically unique to Western Michigan. Their beer was well received, and the company increased production to just over 5,000 US beer barrels (590,000 L) in 2006. In 2007 the company increased production to over 7,500 US bbl (880,000 L).[3]

New Holland began distilling bourbon, whiskey, rum, gin and vodka in 2005, and selling it in 2008.[4]

On August 23, 2018, New Holland Brewing Company announced that it will be re-branding its flagship Dragon's Milk Bourbon Barrel-Aged Stout.[5] However, as of 2023, the product is still available on New Holland's website (and through retailers) and it appears to have not been re-branded.[6]

References
  1. Manzullo, Brian (2021-11-28). "New Holland is now Michigan's largest independent craft brewery and has no plans to sell". Detroit Free Press. Retrieved 2022-02-17.
  2. "New Holland Brewing". The American Breweriana Association. Archived from the original (HTML) on 2007-08-11. Retrieved 2007-12-09.
  3. "About Us". New Holland Brewing Company. Archived from the original (HTML) on 2007-10-28. Retrieved 2007-12-09.
  4. Liberty, John (2019-04-04). "New Holland Brewing Co.'s distribution, in-house sale of spirits launched today". mlive.com. Retrieved 2022-02-18.
  5. GmbH, finanzen.net. "New Holland Brewing Company To Re-Brand Flagship Dragon's Milk™ Stout | Markets Insider". markets.businessinsider.com. Retrieved 2018-08-31.
  6. "All Beer New Holland Brewing in Holland, MI". Home: New Holland Brewing - Brewery and Distillery in Holland, MI. Retrieved 2023-10-02.

42°48′15.39″N 86°7′36.3″W

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