New Mission Theater, San Francisco

The New Mission Theater is a historic building, built in 1916 and is located at 2550 Mission Street in San Francisco, California.

New Mission Theater
New Mission Theater, San Francisco is located in San Francisco County
New Mission Theater, San Francisco
New Mission Theater, San Francisco is located in California
New Mission Theater, San Francisco
New Mission Theater, San Francisco is located in the United States
New Mission Theater, San Francisco
Location2550 Mission Street, San Francisco, California, U.S.
Coordinates37.75622°N 122.41909°W / 37.75622; -122.41909
Built1916
ArchitectReid Brothers
NRHP reference No.01001206[1]
Added to NRHPNovember 9, 2001
DesignatedMay 27, 2004[2]
Reference no.245

The building is listed as a San Francisco Designated Landmark since May 27, 2004; and listed as one of the National Register of Historic Places since November 9, 2001.[3][4]

History
New Mission Theater exterior in 2008
New Mission Theater exterior in 2021 after renovations

The building originally designed by the Reid Brothers. It was renovated for the Nasser Brothers Theaters circuit in 1932 by Timothy Pflueger, who transformed it into Art Deco-style.[5] It boasts a 70 foot (21 m) marquee sign that is a local landmark. In its early life, it showed mostly "B" movies.

In the 1960s and 1970s, it specialized in children's fare. The theater closed in 1993 and became a furniture store.[6] It was purchased by the City College of San Francisco, who proposed to raze it and build new campus facilities. But a group called "Save The New Mission Theater", headed by Alfonso Felder, lobbied to stop the college from destroying the theater.[7]

The building was renovated by the Alamo Drafthouse Cinema chain, and re-opened as a movie theater and bar in December 2015.[8]

See also

References
  1. "National Register Information System". National Register of Historic Places. National Park Service. November 2, 2013.
  2. "City of San Francisco Designated Landmarks". City of San Francisco. Archived from the original on 2014-03-25. Retrieved 2012-10-21.
  3. "San Francisco Landmark #245: New Mission Theater". noehill.com. Retrieved 2022-11-06.
  4. "National Register #01001206: New Mission Theater in San Francisco, California". noehill.com. Retrieved 2022-11-06.
  5. "New Mission Theater". Cinema Treasures.
  6. Homen, Jenna (September 14, 2015). "A Historical Guide to the 9 Remaining Old Movie Theaters of San Francisco". UpOut.
  7. Whiting, Sam (May 25, 2015). "Old Mission Theater to rise again as gleaming multiplex". San Francisco Chronicle.
  8. Fritsche, Sarah (December 17, 2015). "Alamo Drafthouse's New Mission Theater, including bar Bear vs. Bull, opens today". Inside Scoop SF.
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