NW (magazine)

NW (formerly New Weekly) was a weekly magazine (typically 110 pages) published in Australia by Bauer Media.[2][3] It contained articles about media celebrities, Hollywood gossip, clothing, makeup, dieting, and entertainment.[4][5] In July 2020, the magazine was included in the sale of Bauer Media Australia to Mercury Capital, which closed NW down due to the economic effects of the COVID-19 pandemic.[1]

NW
Cover from September 2013 featuring Kim Kardashian
EditorZoë Barnes
CategoriesWomen's magazine
FrequencyWeekly
Circulation200,000
PublisherAre Media
Founded1993
Final issueJuly 2020[1]
CompanyAre Media
CountryAustralia
Based inSydney
LanguageEnglish
Websitenwonline.com.au

History and profile

The magazine was started in 1993 under the title New Weekly by then Australian Consolidated Press executive Richard Walsh, with a renaming to NW in 1998. The magazine was headquartered in Sydney.[2] The publisher was Bauer Media Pty Ltd.[2] Circulation was around 200,000.[6]

NW won the Australian Magazine of the Year Award in 2006.[7][8]

In mid-July 2020, NW was acquired by Mercury Capital, which purchased several of Bauer Media's former Australian and New Zealand brands. Shortly later, Mercury Capital liquidated NW, citing the effects of the COVID-19 pandemic on its publications' advertising revenue.[1]

References

  1. Meade, Amanda (20 July 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". The Guardian. Archived from the original on 27 August 2020. Retrieved 2 September 2020.
  2. "Media Factsheet Detail - NW (New Weekly)". Publicitas. Archived from the original on 30 October 2016. Retrieved 29 October 2016.
  3. Samios, Zoe (21 July 2020). "Bauer shuts eight magazines including NW and OK! in COVID downturn". The Sydney Morning Herald. Retrieved 22 October 2020.
  4. Joshi, Kruti (17 May 2018). "Bauer Media's NW bucking magazine readership trends". Mediaweek. Retrieved 22 October 2020.
  5. Hornery, Andrew (25 July 2020). "The heady days of a once-great magazine industry are long gone". The Sydney Morning Herald. Retrieved 22 October 2020.
  6. Jackson, Sally (14 February 2014). "Magazine circulation down 11pc". The Australian. p. 22.
  7. Magazine Publishers of Australia – NW judged Magazine of the Year Archived 2006-08-19 at the Wayback Machine
  8. AdNews: NW lands magazine of the year title, 28 July 2006 (Retrieved 22 February 2015)
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