NextUp Comedy

The company's primary business is its subscription-based platform, which offers a library of live comedy specials (including those filmed and edited by the in-house production team), live recording tickets and discounts. It has been referred to as the "Netflix of UK stand-up Comedy".[17][18][19] They offer one subscription plan that includes access to all of their content, 50% of revenue go to the acts, and watch without any ads, access content from any device, and in-person tickets to 50+ live shows a year. During a livestream, platform users are able to utilize a chat feature to engage with other viewers. For those that miss the livestream, NextUp also offers a Catch Up option for certain shows. These shows will be recorded and available to watch on the platform for a limited period of time.

Comedians with shows on the platform are supported through a 50/50 revenue share model and NextUp provides rehearsal space for comedians in its London office. Social impact projects are supported such as 'The Care Home Tour' that saw comedians perform for dementia care home residents. During COVID-19, they raised over £150k for acts who lost their income.[12][17][18]

Over the recent years NextUp Comedy has partnered with comedy festivals nationwide such as the Edinburgh Fringe and Leicester Comedy Festival to provide viewers with the opportunity to see some of their favorite acts without having to leave their homes.

In 2022, NextUp Comedy announced that they would be livestreaming 50+ shows from the Edinburgh Fringe for the first time ever since the arts festival's founding. The company highlighted that pandemic and accessibility concerns created a desire for alternative forms of watching stand-up shows.[20] By streaming the Fringe they were able to provide comedy fans from all over the world with the opportunity to watch some of their favorite acts at the biggest comedy festival in the world. They partnered with several venues including the Gilded Balloon and The Pleasance. Fringe events such as The Wrestling, Late N Live and final of So You Think You’re Funny were featured as part of their program highlights. The full streaming lineup included Mark Watson, Harriet Dyer, Patrick Spicer, Arthur Smith, Brennan Reece, the Chortle Student Comedy Awards, Christopher Bliss, Chris Turner, Christy Coysh, Conrad Koch, Esther Manito, Hal Cruttenden, Ignacio Lopez, Jack Tucker, Jake Farrell, Javier Jarquin, Jen Ives, Morgan Rees, NewsRevue, Nick Helm, The Oxford Imps, Pete Heat, Rajiv Karia, Rosie Holt, Schalk Bezuidenhout, Shelf, Sikisa, Tarot, Will Duggan, Yuriko Kotani, Fred MacAulay, Sean McLoughlin, Jamie D'Souza, Rob Rouse, All Killa No Filla Live, Showstopper! The Improvised Musical, Jake Lambert, The Comedy Arcade, Finlay Christie, Celya AB, Tom Rosenthal (actor), Shazia Mirza, and Justin Moorhouse.

In addition to streaming shows on their platform, NextUp Comedy a few shows were streamed to cinemas across the UK so the audience can watch their favorite shows with fellow fans.

The platform launched a partnership in January 2023 with Impatient Productions , co-founded by Mark Watson and Lianne Coop, to stream Access Festival, an online-only comedy festival that allow the audience the opportunity to interact with the comedian through a Zoom show or via NextUp's platform.[21][22][23] This festival was inspired by comedians who experimented with hundreds of online comedy gigs that connected people worldwide throughout the pandemic and aims to open up comedy to thousands of people who have had the door barred to them by health, economic, geographical or other factors.[24] NextUp Comedy streamed and moderated over 15 stand-up shows throughout the month including No More Jockeys, Sarah Keyworth, Bilal Zafar, Laura Lexx, and more. The festival was accessible through a NextUp Comedy annual subscription which also provided new users with access to the rest of their content library.

To further emphasize the festival's mission of accessibility NextUp and Impatient Productions teamed up with Below the Line, a charity platform where comedy fans can donate through an anonymous pay-it-forward ticket to buy online comedy tickets for fellow fans who can’t afford them.[25][26]

NextUp offers 60 minute comedy 'specials' which are full length shows available on demand. These shows include a wide range of comedic genres such as observational, sketch, character, alternative, and storytelling. 'Specials' feature a variety of comedians from well known acts to up and coming stars.