Niki and Gabi

Niki and Gabi (born May 5, 1995),[2] are an American twin duo of singers, social media influencers, YouTubers and actresses. In 2018, the duo released their debut extended play, Individual, and won a Streamy Award in the category of fashion.

Niki and Gabi
Born
Nicola Teresa DeMartino
Gabriella Nelida DeMartino

(1995-05-05) May 5, 1995
Pennsylvania, U.S.
Occupations
  • Internet personalities
  • singers
Years active2010–present
AwardsFull list
Musical career
Genres
  • Pop
YouTube information
Channel
Genres
  • lifestyle
  • music
  • Comedy
Subscribers
  • 9.52 million
[1]
Total views
  • 1.3 billion
[1]
100,000 subscribers
  • 2015
1,000,000 subscribers
  • 2016
Last updated: December 7, 2021

The duo are also active as solo musicians, Gabi was the first member to start her solo career with releasing her debut single "Ever After" in 2016 and her debut extended play, Gabroadway, was released in 2020 ahead of her 2022 debut studio album, Paintings of Me. Niki's debut single "Let It Roar" was released in 2018 and her debut extended play, Nights Alone, was released in 2021. In 2023, Niki released a second extended play entitled Ruined My Life, formatted in all capital letters.

Career

Early life

Nicola Teresa DeMartino and Gabriella Nelida DeMartino are twin sisters. They attended Notre Dame High School in Easton, Pennsylvania, and then DeSales University in Center Valley, Pennsylvania, where Niki majored in television and film and Gabi majored in musical theatre. They dropped out of college after their junior year.[3]

They initially produced comedy skits on their YouTube channel 00RemakeGirls. They later started a new channel, Niki and Gabi Beauty, for beauty, fashion and lifestyle themed videos. They signed with AwesomenessTV and StyleHaul in 2012.[3] A parody of "Friday" by Rebecca Black in 2013 helped launch their YouTube career.[4] They released their debut single "We're Not Over" on June 21, 2014, which however was taken down from streaming platforms along with their second single "It" that was released in June 2015.[3][5]

Niki and Gabi were cast in the YouTube Red comedy-drama web film Dance Camp as the characters of Mia and Mya respectively.[6] Gabi released her debut solo single "Ever After" in July 2016.[7] In January 2017, Niki and Gabi released their official debut single after removing their past two singles, called "First".[8] In August 2017, they released the lead single off of their debut EP, called "RU".[8] Niki was cast as Sadie in season 2 of the Hulu horror web television series Freakish.[9] Blood Queens, a horror-comedy YouTube web series created by Gabi, premiered in October 2017 and has run for four seasons from 2017 to 2020.[10] On June 4, 2018, Wet Seal collaborated with Niki and Gabi and launched a limited edition clothing called "Niki + Gabi for Wet Seal".[11] The collection included everything from accessories and tops to dresses.[12] In June 2018, they released the second single from their debut EP, called "Sleep It Off".[8] Next month, they released their debut extended play, Individual, on 27 July 2018. It charted at number 14 on the Heatseekers Albums chart and number 32 on the Independent Albums chart.[13][14] The EP contains two solo singles from the duo which are Niki's debut single "Let It Roar" and Gabi's second single "Flowers".[15] In September 2018, Gabi was featured on Mina Tobias' track "Another One" with Kai Lucas, the same month, she released her single titled "Yacht".[16][17] In the same month, Gabi appeared in the music video for Thank U, Next by Ariana Grande.[18] Niki and Gabi signed to Abrams Artists Agency in 2019.[19] In February 2019, Gabi released her valentine single, "Cold Room", which was written in 2016.[20] In August 2019, Niki and Gabi released their comeback single, "Hair Tie".[21] In December 2019, Niki released a Christmas single titled "Sad Holiday".[22]

Gabi released her debut extended play, Gabroadway, in June 2020, contains 3 covers and a medley.[23] Niki released the lead single from her debut extended play, "Alone in My Car", in August 2020 followed by the second single, "Bite of Me", in October 2020.[24] Gabi released her single, "Champagne Dreams" in September 2020, which was intended to be the lead single from her debut album then-titled Beautiful Mess.[10] The official lead single "Pretty Little Mind" was later released in October 2020. After taking a break from YouTube in late November 2020, Niki and Gabi returned in March 2021 to their collaborative channel. And Niki released her single "Messy Room".[25][26] On May 15, 2021, Niki and Gabi launched their Snapchat reality series, Twinning Out.[27] In 2021, Niki gave an interview for Vanity Teen magazine, following her third single "Messy Room", talking about her musical career and social influence.[28] In June 2021, Niki released her single "25" as the fourth single from her debut extended play.[29] In August 2021, Gabi released the second single "Not Today" off of her debut studio album, and was the opening act for Russian-German DJ Zedd at his concert in Musikfest.[30][31][32][33] The same month, Pumpkin & Spice partnered with Gabi and launched their skincare line.[34] On September 3, 2021, Niki released her debut extended play, Nights Alone.[35] In October 2021, Gabi released the single "Immaculate" describing it as her 'cancel culture anthem'.[36] In December 2021, Gabi released a Christmas single titled "Barbie and Ken" featuring Kenny Screven.[37] In February 2022, Niki released a single titled "9 Lives".[38] On April 21 Niki released "When My High Wears Off". Gabi released her debut studio album Paintings of Me on May 6, 2022.

Controversies

In September 2019, Niki and Gabi released a video on their channel titled "Going to College Dressed as Celebrities Challenge" in which American singer Normani was portrayed by a man. The video was criticized for "furthering stereotypes about black women having masculine features".[39]

In March 2020, Niki posted a TikTok in wake of the COVID-19 pandemic which showed her with an Asian manicurist, both masked, while the song "It's Corona Time" plays over the video. The TikTok was criticized as racist and insensitive due to the implication that the manicurist had COVID-19 amid the rising xenophobia and racism experienced by Asians in the United States during the pandemic. The video was deleted and she issued an apology.[39]

In September 2020, Gabi was criticized for a video titled "BFF Income Challenge" in which she was accused of flaunting her income. In the video, she compared her spending income with a friend revealing a "spending disparity of thousands of dollars per week". She later issued an apology.[40]

In December 2020, Gabi made a nude video of herself at the age of 3 available for sale for $3 on the content subscription platform OnlyFans.[41][42][43][44][40] She was accused of misleading her fans about the contents of her video which was teased with the caption "won't put my panties on", distributing child pornography and setting up unsuspecting purchasers for possession of child pornography.[41][40] OnlyFans suspended her account for violating their terms of service.[41] Gabi initially attempted to downplay the incident as "trolling", stating to Insider, "Drama channels are trying to make something out of a childhood video of me, that's hilarious", and claiming her OnlyFans "was not a sexual page", though her previous posts were sexual in nature.[45] She later posted an apology video to her YouTube channel.[42][44][40]

Reality web series

The duo star in their own reality web series, Niki and Gabi, by AwesomenessTV. It has run for five seasons.[10]

SeasonTitleEpisodesOriginally aired
First airedLast aired
1Spring Break5May 8, 2017 (2017-05-08)June 5, 2017 (2017-06-05)
2Summer Break7September 2, 2017 (2017-09-02)October 14, 2017 (2017-10-14)
3Take New York7May 5, 2018 (2018-05-05)June 16, 2018 (2018-06-16)
4Take Miami7May 5, 2019 (2019-05-05)June 16, 2019 (2019-06-16)
5Take Bahamas7April 18, 2020 (2020-04-18)May 30, 2020 (2020-05-30)

Discography

Extended plays
Title Notes
Nights Alone
  • Released: September 3, 2021
  • Label: DMand Entertainment
Ruined My Life
  • Released: July 7, 2023
  • Label: Self-released

Singles
Title Year Album
"Let It Roar" 2018 Individual
"Anthem For The Judged" Non-album singles
"Sad Holiday" 2019
"Alone in My Car" 2020 Nights Alone
"Bite of Me"
"Messy Room" 2021
"25"
"Stuck"
"9 Lives" 2022 Non-album singles
"When My High Wears Off"
"Pregame" (solo or with 7evin7ins) Ruined My Life
"Love & Misery" 2023
"Amnesia"
"Sorry Than Safe"

Albums
Title Notes
Paintings of Me

Extended plays
Title Notes
Gabroadway

Singles
Title Year Album
"Ever After" 2016 Non-album single
"Flowers" 2018 Individual
"Yacht" Non-album single
"Cold Room" 2019
"Champagne Dreams" 2020
"Pretty Little Mind" Paintings of Me
"Not Today" 2021
"Immaculate"
"Barbie and Ken" (feat. Kenny Screven) Non-album single
"Broken Morning" 2022 Paintings of Me
"Heaven" 2023 Non-album single

Extended plays
Title Notes
Individual

Singles
Title Year Album
"We're Not Over" 2014 Non-album singles
"It" 2015
"First" 2017
"RU" Individual
"Sleep It Off" 2018
"Hair Tie" 2019 Non-album singles
"Rise and Shine"

Filmography
  • Wheel Of Fashion (2015–2016, AwesomenssTV, YouTube)
  • DIY Or DI-Don't (2015–2017, AwesomenssTV, YouTube)
  • Teen Choice Awards (2015, Fox)
  • YouTubers React (2016, React, YouTube)
  • Top Five Live (2016, AwesomenssTV, YouTube)
  • Niki and Gabi (2017–2020, AwesomenssTV, YouTube)
  • Dear DeMartino (2018, AwesomenssTV, YouTube)
  • Twinning Out (2021, Snapchat)

Awards and nominations
Award Year Category Result Ref.
iHeartRadio Music Awards2020Social Star AwardNominated[46]
Premios Juventud2019Name a Better DuoNominated[47]
Shorty Awards2018YouTube EnsembleNominated[48]
Streamy Awards2016FashionNominated[49]
2017LifestyleNominated[50]
2018FashionWon[51]
2019LifestyleNominated[52]
Teen Choice Awards2016Choice Web Star: Fashion/BeautyNominated[53]
2017Choice Female Web StarNominated[54]
2019Choice YouTuberNominated[55]

References
  1. "About Niki and Gabi". YouTube.
  2. Bain, Ellissa (4 December 2020). "What happened with Niki and Gabi? OnlyFans drama explained!". HITC. Retrieved 24 March 2021.
  3. "Bethlehem teens hit it big on YouTube with fashion channel". Lehigh Valley Live. 15 June 2014. Retrieved 15 July 2020.
  4. "How Rebecca Black's Viral Song Friday Helped Launch the Niki and Gabi YouTube Channel". People. 23 August 2019. Retrieved 15 July 2020.
  5. "my first birthday without her". YouTube – Fancy Vlogs By Gab. 8 May 2020. Retrieved 21 March 2021.
  6. "YouTube, Awesomeness Films Announce First Movie: 'Dance Camp'". Variety. 9 September 2015. Retrieved 15 July 2020.
  7. "Ever After – by Gabriella DeMartino (original song)". YouTube. 1 November 2016. Retrieved 5 December 2020.
  8. "Social Media Stars Niki & Gabi DeMartino Deliver Sheer Pop Perfection On New Track 'Sleep It Off'". Access. 29 June 2018. Retrieved 14 May 2021.
  9. "'Freakish' Season 2 Spoilers: Meet The New Characters". International Business Times. 17 October 2017. Retrieved 15 July 2020.
  10. "Viral YouTuber Gabi DeMartino Approaches Music Industry With 'Champagne Dreams'". Forbes. 1 September 2020. Retrieved 5 December 2020.
  11. Asch, Andrew (7 June 2018). "Wet Seal Plots Comeback For Social Media Age". www.apparelnews.net. Retrieved 21 March 2021.
  12. Asch, Andrew (17 May 2018). "Wet Seal Back With New Fashion Line". www.apparelnews.net. Retrieved 21 March 2021.
  13. "Billboard Heatseekers Albums". Billboard. 11 August 2018. Retrieved 15 July 2020.
  14. "Billboard Independent Albums". Billboard. 11 August 2018. Retrieved 15 July 2020.
  15. "Niki & Gabi DeMartino Drop Two Songs Off Upcoming EP 'Individual' | TigerBeat". 16 July 2018. Retrieved 10 December 2020.
  16. "Another One – song by Mina Tobias, Gabi DeMartino, Kai Lucas". Spotify. 7 September 2018. Retrieved 10 December 2018.
  17. "Who Is Gabi DeMartino? New Details About The YouTuber Called Out For Impersonating Ariana Grande". YourTango. 4 October 2018. Retrieved 10 December 2020.
  18. "All of the incredible people who star in Ariana Grande's 'thank u, next' video". Cosmopolitan. 30 November 2018. Retrieved 15 July 2020.
  19. "Rep Sheet Roundup: Jamie-Lynn Sigler Signs With Abrams". Cosmopolitan. 29 April 2019. Retrieved 15 July 2020.
  20. "Gabi DeMartino Debuts "Cold Room"". The Daily Shuffle. 15 February 2019. Retrieved 5 December 2020.
  21. "Niki and Gabi – Hair Tie – Exclusive Video Premiere". 1883 Magazine. 1 August 2019. Retrieved 14 May 2021.
  22. "Review: Niki DeMar Releases The Brand New Single "Sad Holiday"!". Fierce Fabulous Revolution. 6 December 2019. Retrieved 10 December 2020.
  23. "Gabroadway – EP by Gabi DeMartino on Apple Music". Apple Music. 16 June 2020. Retrieved 10 December 2020.
  24. "YouTuber Niki DeMar's New Single Honors Creativity In Isolation". Forbes. 23 October 2020. Retrieved 5 December 2020.
  25. "Niki DeMar Discusses Mental Health With Powerful New Song, "Messy Room"". American Songwriter. 8 March 2021. Retrieved 14 May 2021.
  26. "Niki and Gabi Make Highly-Anticipated YouTube Comeback (Watch)". Celeb Secrets. 23 March 2021. Retrieved 24 March 2021.
  27. Varina, Rachel (12 May 2021). "YouTubers Niki & Gabi Have Their Own Snapchat Show & It Looks Wild". Elite Daily. Retrieved 14 May 2021.
  28. Niki DeMar: welcome to my Messy Room 5 March 2021. Vanity Teen.
  29. ""You're not alone, ever!", Niki Demar premieres Hyundai Promoted Track on SoundCloud". French Fries Magazine – FF. 26 July 2021. Retrieved 14 August 2021.
  30. Reid, Ali (11 August 2021). "WATCH: Interview with Gabi DeMartino ahead of her Musikfest performance". WFMZ.com. Retrieved 14 August 2021.
  31. "YouTube Star Gabi DeMartino Signs On to Open for Zedd at Musikfest". The Blast. 12 August 2021. Retrieved 14 August 2021.
  32. lehighvalleylive.com, Rudy Miller | For (14 August 2021). "Genre-bending Zedd brings his unique brand of pop to Musikfest (PHOTOS)". lehighvalleylive. Retrieved 14 August 2021.
  33. "Singer & Influencer, Gabi DeMartino Opens up for Zedd at Musikest". The Nazareth Times. Retrieved 17 August 2021.
  34. "Gabi DeMartino Partners With Viral Pumpkin Spice Skincare Line For Fall 2021 Campagin [sic]". abnewswire.com (Press release). 16 August 2021. Retrieved 6 March 2022.
  35. "Niki DeMar's Debut EP 'Nights Alone' Out Now!". Nerds and Beyond. 3 September 2021. Retrieved 3 September 2021.
  36. "Nobody's "Immaculate" – Gabi DeMartino premieres new Music Video". Rival Magazine. 27 October 2021. Retrieved 28 October 2021.
  37. Barbie and Ken (feat. Kenny Screven) – Single by Gabi DeMartino, 10 December 2021, retrieved 12 December 2021
  38. 9 Lives – Single by NIKI DEMAR, 3 February 2022, archived from the original on 20 February 2022, retrieved 20 February 2022
  39. "Influencer Sorry About That Racist Coronavirus TikTok". Vulture. 18 March 2020. Retrieved 15 July 2020.
  40. "The Latest OnlyFans Drama Involves a YouTuber Posting a Video of Herself As a Toddler". Vulture. 3 December 2020. Retrieved 5 December 2020.
  41. "OnlyFans Suspended YouTuber Gabi DeMartino's Account After She Sold A Video Of Herself As A Toddler Flashing The Camera". BuzzFeed News. 2 December 2020. Retrieved 5 December 2020.
  42. "YouTube star Gabi DeMartino apologizes for a second time over OnlyFans controversy: 'A huge wake-up call'". Fox News. 3 December 2020. Retrieved 5 December 2020.
  43. "YouTube Star Gabi DeMartino Accused of Selling 'Child Porn' Video of Herself on OnlyFans for $3". The Daily Beast. 1 December 2020. Retrieved 5 December 2020.
  44. "YouTube star Gabi DeMartino apologises for selling nude childhood video to fans". The Independent. 4 December 2020. Archived from the original on 21 June 2022. Retrieved 5 December 2020.
  45. "An influencer's OnlyFans account was deleted after she sold a naked childhood video of herself". Insider. 3 December 2020. Retrieved 5 December 2020.
  46. "iHeartRadio Music Awards: Billie Eilish, Lizzo, Jonas Brothers Among Nominees". Hollywood Reporter. 8 January 2020. Retrieved 15 July 2020.
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  48. "From the 10th Annual Shorty Awards Niki and Gabi Finalist in YouTube Ensemble". Shorty Awards. Retrieved 15 July 2020.
  49. "Streamy Winners 2016: Complete List". Hollywood Reporter. 1 October 2016. Retrieved 15 July 2020.
  50. "Streamy Awards 2017: Winners List". Hollywood Reporter. 25 September 2017. Retrieved 15 July 2020.
  51. "Streamy Awards 2018: Winners List". Hollywood Reporter. 22 October 2018. Retrieved 15 July 2020.
  52. "Streamy Awards 2019: Full List of Winners". Hollywood Reporter. 13 December 2019. Retrieved 15 July 2020.
  53. "Teen Choice Awards: Winners List". Hollywood Reporter. 31 July 2016. Retrieved 15 July 2020.
  54. "Teen Choice Awards: Complete Winners List". Hollywood Reporter. 13 August 2017. Retrieved 15 July 2020.
  55. "Teen Choice Awards: Full List of Winners". Hollywood Reporter. 11 August 2019. Retrieved 15 July 2020.
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