Nobu

Nobu Hospitality, LLC is an American company founded by Nobu Matsuhisa, Robert De Niro, and Meir Teper in partnerships with Drew Nieporent as an Operator with Myriad Restaurant Group.

For the given name, see Nobu (given name).
Nobu Hospitality, LLC
Founded1994
Founders
Number of locations
  • 36 hotels
  • 55 restaurants
Divisions
  • Nobu Hotels
  • Nobu Restaurants

Background

In 1987, Nobu Matsuhisa moved to Los Angeles and opened the eponymous restaurant Matsuhisa. In 1988, Robert De Niro first visited the restaurant, and thereafter became a regular customer.[1] In 1989, De Niro suggested to Matsuhisa that he open a restaurant in Tribeca, New York City. While Matsuhisa thought De Niro's proposal was attractive, he declined, feeling he should focus on establishing a solid foundation for his Los Angeles restaurant first. De Niro waited until 1994 before he floated the idea to Matsuhisa again, and this time Matsuhisa agreed.[1]

While living in Lima, Peru, Matsuhisa developed his signature style: melding Japanese techniques with Peruvian ingredients.[2]

History

Restaurants

In 1994, Matsuhisa, De Niro, restaurateur Drew Nieporent, and investor Meir Teper agreed to a joint venture and on the 17 September 1994, the first Nobu opened.[3] Nobu's famous signature dish is black cod with miso.[4]

By 1997 the first Nobu opened outside of the United States, in London.[3] As of 2023, counts 56 restaurants.[5]

Hotels

The first Nobu Hotel opened inside Caesars Palace, Las Vegas, Nevada in 2013.[6] Two years later, in May 2015, Nobu opened a hotel in the City of Dreams, Manila, Philippines.[7] In October of the same year, Crown Resorts bought a stake of 20% of Nobu for US$100 million.[8] By October 2020, the chain had 13 hotels.[9] In late November 2022, the first Nobu Hotel in the Southeast opened in Atlanta, Georgia.[10]

References
  1. Matsuhisa, Nobu (2017-11-13). "How Robert De Niro Convinced Nobu to Build a Restaurant Empire". Eater. Retrieved 2020-11-16.
  2. Friend, Nina. “How Chef Nobuyki Matsuhisa Turned Nobu Into a Culinary Powerhouse.” Food & Wine, April 28, 2022.
  3. Squires, Kathleen (17 September 2014). "10 Great Moments in the History of Nobu". www.zagat.com. Retrieved 2020-11-16.
  4. "How Nobu's Most Famous Dish Helped Launch a Global Restaurant Empire". Grub Street. Retrieved 2020-11-16.
  5. "Nobu Global » Nobu Restaurants". noburestaurants.com. Retrieved 2020-11-16.
  6. Laura Schreffler (7 January 2016). "Haute Living Sits Down With Robert De Niro". Haute Living. Retrieved 8 September 2020.
  7. "Nobu Hotel at City of Dreams Manila Opens in the Philippines". www.hotelnewsresource.com. Retrieved 2020-11-16.
  8. Gardner, Jessica (2015-10-28). "James Packer and Robert De Niro in Nobu restaurant joint venture". Australian Financial Review. Retrieved 2020-11-16.
  9. Murray, Mike. "Our Nobu Hotel Destinations | Nobu Hotels". Nobu Hotels - Corporate. Retrieved 2020-11-16.
  10. CJ Johnson (23 November 2022). "Nobu Hotel and Restaurant Opens In Atlanta". AtlantaFi.com. Retrieved 7 December 2022.
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