Nokia Pure

Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2] It has been the company's main typeface since its introduction. Its designers include Vincent Connare, creator of the classic font Comic Sans.[3]

Not to be confused with Nokia PureView.

Nokia Pure
CategorySans serif
ClassificationNeo-grotesque[1]
FoundryDalton Maag
Date created2011
TrademarkNokia
Sample

The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011[4] and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhala, Khmer, Chinese and Klingon by 2013[5] The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.

The font was launched in an exhibition called the "Nokia Pure Exhibition" with artists sponsored to come up with posters using the typeface.[6] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[7]

Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[8]

Usage
The Nokia X logo, using the Nokia Pure font – 'Nokia' here is bold, whereas 'X' is light.
Comparison of Nokia Sans and Nokia Pure, both in regular form

The font was first introduced on 28 March 2011.[9] It replaced the Nokia Sans font, which was designed by Erik Spiekermann and used since 2002. The first notable appearance of Nokia Pure was on the N9 smartphone.[10] A Nokia Pure version of the Connecting People slogan was briefly used in 2011.

Pure was used to advertise the flagship Lumia series, but it was not present on the software because the devices ran Windows Phone which uses Microsoft's Segoe font. On Symbian smartphones, Pure was available in software updates in 2011, however Nokia Sans was still the default font even with the Anna and Belle updates the next year. Nokia Sans also continued to be used for Series 40 devices until the platform's last device release in 2013.

Nokia Pure is also used by Microsoft Mobile and its successor HMD Global in the software of their Nokia-branded feature phones, including Series 30+ and the former Nokia X and Asha software platforms.

Designs of the Year 2012

On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category.[11] It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.

See also

References
  1. Duncan, Clinton. "Nokia's New Brand Typeface". Under Consideration. Brand New. Retrieved 24 April 2011.
  2. "Our new typeface". Nokia Brandbook blog. 24 March 2011. Archived from the original on 1 April 2011. Retrieved 2 April 2011.
  3. Peters, Yves. "Ampersand Conference 2011 Focuses on Web Typography". Font Feed. Archived from the original on 2 July 2011. Retrieved 16 July 2015.
  4. "Pure languages". Nokia Brandbook blog. 30 March 2011. Archived from the original on 16 April 2011. Retrieved 2 April 2011.
  5. "Pure Klingon". Nokia Little Blog of Branding. 1 April 2013. Archived from the original on 12 December 2013. Retrieved 1 July 2011.
  6. Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011.
  7. Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011.
  8. "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012.
  9. "Nokia gets a facelift: Bye to Nokia Sans, hello to Nokia Pure".
  10. "Nokia N9 review". 18 November 2011.
  11. Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012.
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