Noonlight

Noonlight, formerly SafeTrek, is a software company founded in 2013 by CEO Zach Winkler and co-founders Aaron Kunnemann, Brittany LeComte and Nick Droege. Noonlight provides professional monitoring and emergency response through their personal safety app and APIs. The app is available for both Android and iOS devices.

Noonlight
Developer(s)Zach Winkler
Initial release2013
Operating systemAndroid, iOS
Websitewww.noonlight.com

Background

The app was founded on the University of Missouri campus in 2013 by Zach Winkler, Aaron Kunnemann, Brittany LeComte and Nick Droege as part of a technology competition.[1][2] It was developed as a mobile solution to the blue lights found on the university’s campus.[3]

Noonlight has since grown into a software company whose APIs are used to integrate personal safety services,[4] professional sensor monitoring,[5] video verification, and emergency response to other companies' products and IoT devices[6] including Wyze,[5] Sabre,[7] and Roku.[8]

In October 2022, Alarm.com acquired a majority stake in Noonlight. The terms of the transaction were not disclosed.[9]

The Noonlight app has been reported in local media to have helped stop two kidnappings.[10] [11]

Data collection and analysis
See also: Crime analysis, Predictive policing, and Crime mapping

Gizmodo has reported that Noonlight shares data with ad tech companies, such as Meta and Google. The company has denied that it sells user data.[12][13]

References
  1. McPhie, Em (30 January 2020). "St. Louis startup Noonlight to partner with Tinder, Match - Student Life". Student Life. Washington University in St. Louis.
  2. "Noonlight". Forbes. Retrieved 2023-10-02.
  3. Salomone, Cecilia (2016-07-15). "Q&A: Zach Winkler, Missouri alumnus and founder of SafeTrek app". Missouri Business Alert.
  4. "Jiobit Announces Jiobit Protect™, a Personal Safety Service with a Direct Link to 911 Dispatch Centers". Businesswire. 2023-03-03.
  5. "Wyze Expands Partnership with Noonlight to Offer 24/7 Home Security Monitoring". GlobeNewswire. 2021-04-08.
  6. "Noonlight Launches Connected Safety Platform for Homes, Cars, and Health". Globe Newswire. 2018-06-26.
  7. "SABRE Launches Safety App with GPS Tracking and Alerts and Offers Sneak Preview of Connected SMART Pepper Spray at CES 2021". PR Newswire. 2021-01-11.
  8. Tuohy, Jennifer Pattison (2023-05-10). "Your Roku smart TV can now help protect your home". The Verge.
  9. "Noonlight - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved 2023-07-20.
  10. Whaley, Monte (2018-12-21). "App that works as panic button helped save Grand Junction teen from alleged kidnapping". The Denver Post.
  11. McCowan, Candace (2022-09-13). "App helps Georgia deputies track down man accused of raping 17-year-old". WSBTV.
  12. Wodinsky, Shoshona (January 2020). "Tinder's New Panic Button Is Sharing Your Data With Ad-Tech Companies". Gizmodo.
  13. Radu, Sintia (July 2016). "Downtown STL partners with SafeTrek to increase safety in downtown St. Louis". stltoday.com. Retrieved 6 January 2017.
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