Norli (bookshop)

Norli Libris, is a Norwegian bookstore chain that owns both Norli and Libris book stores. Norli Libris owns bookstores in the Norli chain directly, while the Libris stores are mainly owned by individuals. Founded in 2000 as Norli Gruppen AS (renamed to Norli Group), later merging to become Norli Libris AS,[1] it is one of the largest bookshop chains in Norway. One of Norli's bookshops in the city center of Oslo has around 60,000 different titles, making it one of the largest selections of books in Scandinavia.[2] They sell books both in Norwegian and other languages.

Norli Libris AS
TypePrivate
IndustryRetail
Bookshop
Founded1999
FounderArild Lauritzen appointed after merger with Lauritzen Bokhandel and Aschehoug
Headquarters
Oslo and Drammen
,
Norway
Number of locations
Norli chain: 88 stores, Libris chain: 69 stores
Area served
Norway
ProductsBooks
Revenue947.4 million NOK in 2014
OwnerAschehoug and NorgesGruppen
Websitewww.norli.no

History

1999-2009

Norli Gruppen AS was formed in 1999 & 2000 by Lauritzen Bokhandel and Aschehoug merging their stores. The company was under the leadership of Arild Lauritzen. The company becomes the Lauritzen-Norli Group; this was later renamed to the Norli Group in 2001. Both founding companies had 50% ownership. Later on, Lauritzen-Norli bought many bookstores in Norway and also opened a large number of new stores which were mainly in shopping centers.[1]

2009–2010

Up until 2009, Norli Group was owned half and half by Aschehoug & Co. and the Lauritzen family. Arild Lauritzen was the chairman until Q3 of 2008 when William Nygaard took over. This was due to very poor results and in 2008, there was a loss (before tax) of NOK 111 million. Norli was on the brink of collapse so Aschehoug paid NOK 60 million in new capital into the company.[3] In January 2009, Aschehoug bought the Lauritzens' shares; the Norli Group was now fully owned by Aschehoug.[1]

2010–present

In October 2010, Aschehoug and NorgesGruppen decided to merge Norli Group with NorgesGruppen Bok og Papir AS. The bookstore Libris AS and Norli had ownership of the new company, Norli Libris AS. Norli Libris is owned 51 percent by Aschehoug and 49 percent by NorgesGruppen.[1][3] Both companies would continue having their brands in their stores (Norli and Libris) but will be owned by Norli Libris AS.

On 1 January 2020, the decision was made to only use Norli as the brand name and subsequently, Libris stores will be rebranded to Norli.[4]

Stores

As of 2021, Norli operates 180 stores across Norway.[5]

A typical Norli bookshop

References
  1. Røhne, Berit; Neraal, Anders (2019-03-15), "Norli Gruppen AS", Store norske leksikon (in Norwegian Bokmål), retrieved 2021-02-04
  2. "Norli Bookshop". www.visitoslo.com. Retrieved 2021-02-04.
  3. "Slår sammen Libris og Norli". e24.no (in Norwegian Bokmål). Retrieved 2021-02-04.
  4. Rogne, Vebjørn (2020-01-14). "På fornavn med Norli". BOK365.no (in Norwegian Bokmål). Retrieved 2021-02-04.
  5. "Om oss". www.norli.no. Retrieved 2021-09-02.
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