Nubian Skin

Nubian Skin is a London-based English lingerie and hosiery brand launched in 2014 by Ade Hassan, specializing in "nude" undergarments for women of colour.

Nubian Skin
IndustryClothing
FoundedOctober 2014
FounderAde Hassan
HeadquartersLondon
ProductsLingerie
Websitenubianskin.com

History

Nubian Skin was established in October 2014 by Ade Hassan, who began working on the idea in 2011, when she became frustrated with not being able to find hosiery in her own "nude" tone.[1]

The brand officially launched at the Lingerie Edit, in December 2014.[2] It became well known after going from 10 to 20,000 followers on Instagram in its first few weeks, following a tweet by actress Kerry Washington.[3] The brand has received interest from other notable women of colour, including Beverley Knight,[4] Thandiwe Newton,[5] and Beyoncé, who included Nubian Skin in the Formation World Tour.[6] In May 2015, Nubian Skin announced they were extending their range to include up to 40" backs and A cups. Additionally, towards the beginning of January 2016, the company launched the Curve Collection, targeted at plus-sized women.[7] In 2016, Nubian Skin launched an Africa collection called "Moroccan Nights", a limited-edition, luxury lingerie and sleepwear line "inspired by and made in Africa".[8]

Nubian Skin is sold at retailers such as Fenwick, ASOS.com, House of Fraser, and Nordstrom.[9]

The brand also supports the CoppaFeel! "Bra Hijack" campaign.[10]

Awards

In September 2015, Ade Hassan received the Fashion Entrepreneur of the Year Award at the Great British Entrepreneur Awards.[11] In October 2015, Nubian Skin was nominated for Hosiery Brand of the Year at the UK Lingerie Awards,[12] and won UK's Favourite British Designer of the Year.[13]

References
  1. Hayley Wilbur (10 July 2015). "The new nude: A lingerie line for women of color". Mashable.com. Retrieved 24 June 2017.
  2. "Nubian Skin to launch at the Lingerie Edit". Archived from the original on 7 August 2016. Retrieved 8 June 2016.
  3. "kerry washington on Twitter: "Awesome. “@SELFmagazine: Lingerie brand is literally changing the definition of nude: "". Twitter. Retrieved 24 June 2017.
  4. "Nude Hosiery & Lingerie for Women of Colour". Nubianskin.com. Retrieved 24 June 2017.
  5. Kathryn Williams (20 October 2014). "Thandie Newton |". Zionmagonline.com. Retrieved 24 June 2017.
  6. Rosy Cherrington (29 April 2016). "Beyoncé's 'Formation' Tour Underwear: Queen Bey Picks Nubian Skin 'Nude' Lingerie | HuffPost UK". Huffingtonpost.co.uk. Retrieved 24 June 2017.
  7. "Nubian Skin Launches Curve Range & Shows What Inclusivity Really Means — PHOTOS". Bustle.com. 24 January 2016. Retrieved 24 June 2017.
  8. Hobdy, Dominique (19 August 2016). "Nubian Skin Debuts 'Moroccan Nights' Lingerie Collection". Essence.com. Retrieved 24 June 2017.
  9. "Nubian Skin signs first online retailer in US". Archived from the original on 7 August 2016. Retrieved 8 June 2016.
  10. "Archived copy". Archived from the original on 9 August 2016. Retrieved 9 June 2016.{{cite web}}: CS1 maint: archived copy as title (link)
  11. "2015 Shortlist GBEA – the Great British Entrepreneur Awards". Archived from the original on 17 November 2015. Retrieved 15 November 2015.
  12. "UKLA Finalists: Hosiery Brand of the Year". Archived from the original on 7 August 2016. Retrieved 8 June 2016.
  13. "Your guide to the full list of UKLA 2015 winners". Archived from the original on 7 August 2016. Retrieved 9 June 2016.
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