Nyma Tang

Nyma Tang (/ˈnimə ˈtæŋ/) is an American beauty vlogger and activist against discrimination based on skin color and best known for her YouTube channel of the same name. She gained online popularity in 2017 for her YouTube series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands and highlights the under-representation of deeper skin tones in the beauty industry.

Nyma Tang
Born
Gambela, Ethiopia
OccupationBeauty vlogger
YouTube information
Channel
Years active2013–present
Genres
Subscribers1.34 million[1]
Total views157.19 million[1]
100,000 subscribers
1,000,000 subscribers
Last updated: 14 Jul 2022

Early life

Tang was born in Ethiopia to South Sudanese parents;[2] her native language is Nuer.[3] She is the oldest of seven sisters and her family moved to the US when she was three years old.[4] She has spoken openly about her experiences of bullying at school due to her skin colour.[5][6] She started training as a nurse before dropping out at 21 to become a full time beauty vlogger.[6]

Career

Tang's interest in makeup was sparked after watching America's Next Top Model, where she saw Black women models being publicly celebrated for this first time.[4] She started her Youtube channel when she was 25 years old and in 2017, she began recording the series The Darkest Shade, in which she reviews the darkest shades of products from different makeup brands.[7] She uses this series and her platform to help women with darker skin tones find good matches in various makeup products, to educate people about colourism and to lobby cosmetics brands to make more inclusive shade ranges.[8][9] On her channel, she has also shared her experiences with natural hair.[10]

In 2018, Tang created her own shade of MAC Cosmetics lipstick called 'Nyma Tang'.[11][12][13][14] She has collaborated on sponsored content with brands like Fenty Beauty, Bobbi Brown and Pat McGrath.[15][16]

Awards
Year Title Award Nominated work Result
2018 Shorty Awards Best in Beauty Herself Won[17]

References
  1. "About Nyma Tang". YouTube.
  2. Strugatz, Rachel (April 2, 2019). "The Shady Truth About Inclusive Beauty (And How Brands Can Improve)". The Business of Fashion. Retrieved June 20, 2020.
  3. Manning, Charles (November 19, 2019). "Nyma Tang on What the Beauty Industry Still Gets Wrong About Dark Skin". Daily Front Row. Retrieved July 23, 2020. I try to use my native language, Neur, [sic] whenever I am home
  4. Pina, Tanisha (March 6, 2020). "Nyma Tang Is The Influencer We Need — Whether Or Not We Deserve Her". Nylon. Retrieved June 20, 2020.
  5. Connell, Alle. "Nyma Tang tries the darkest shades in makeup for an important reason". Revelist.com. Retrieved June 20, 2020.
  6. Manning, Charles (November 19, 2019). "Nyma Tang on What the Beauty Industry Still Gets Wrong About Dark Skin". Daily Front Row. Retrieved June 20, 2020.
  7. Gant, Essence (July 20, 2017). "This Dark-Skinned Beauty Vlogger Had To Go To Four Stores To Find Her Shade And It Was Still Too Light". BuzzFeed. Retrieved June 20, 2020.
  8. Narasaki, Rosie (April 4, 2017). "A woman reviewed the darkest shades of makeup to make a powerful statement about the beauty industry". Business Insider. Retrieved June 20, 2020.
  9. Abelman, Devon (July 18, 2017). "This Woman Tests the Darkest Shades of Foundation From Different Brands to Show How Inclusive They Really Are". Allure. Retrieved June 20, 2020.
  10. Evans, Shalwah. "Beauty Guru Nyma Tang Does A Style Tutorial For Low Porosity Natural Hair". Essence. Retrieved June 21, 2020.
  11. McMeekin, Samantha (January 19, 2018). "Remember that blogger who couldn't find a foundation dark enough for her skin tone? She made her own lipstick with MAC". Glamour UK. Retrieved June 20, 2020.
  12. Decker, Megan (September 13, 2018). "This MAC x Nyma Tang Lipstick Will Replace Your Ruby Woo". www.refinery29.com. Retrieved June 20, 2020.
  13. "Nyma Tang Finally Revealed Her MAC Collab, And You Can Buy It Now". Revelist.com. Retrieved June 20, 2020.
  14. Hardy, Alyssa (January 24, 2018). "This Vlogger Is Teaming Up With MAC to Make Your "Dream Red" Lipstick". Teen Vogue. Retrieved June 20, 2020.
  15. "Beauty Vlogger Nyma Tang Shares What the Industry Still Gets Wrong About Inclusivity". Create + Cultivate. January 20, 2020. Retrieved June 21, 2020.
  16. "Pat McGrath Skin Fetish Review || Nyma Tang". Youtube. Retrieved June 20, 2020.
  17. "Best in Beauty". Shorty Awards. Retrieved June 19, 2020.
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