Nyu Media

Nyu Media Ltd. was a video game publisher known for localizing Japanese independent dōjin soft games into English.[1] They were established in 2011 and released two batches of dōjin games that spanned genres including shoot 'em ups, beat 'em ups, platformers, adventure games, and action-RPGs.

Nyu Media Ltd.
IndustryVideo game publishing
GenreDōjin soft
Founded2011
Defunct2022
Websitenyu-media.com Edit this on Wikidata

In 2022, the company went out of business, selling most of their publishing licenses to other publishers.

History

Nyu Media Limited announced its first titles as a video game publisher in November 2011.[2] Their first batch of localized releases included six Japanese indie (dōjin) games: bullet hell shooters eXceed 2nd: Vampire REX and eXceed 3rd: Jade Penetration Black Package by Tennen-sozai, 3D shoot 'em up Ether Vapor Remaster and beat 'em up Fairy Bloom Freesia by Edelweiss, adventure game Cherry Tree High Comedy Club by Atelier773, and side-scrolling shooter Satazius by Astro Port.[3] A month later, the company partnered with Capcom to publish and distribute their upcoming titles. Nyu saw the partnership as a means for legitimizing the doujin community.[4] The games were released for Microsoft Windows via services such as Steam, GamersGate, and later from MangaGamer without copy protection (DRM).[5]

The second batch of games for 2012 was announced in August and included five titles: platformer Eryi's Action by Xtal Sword, action-RPG Croixleur by Souvenir Circ, and shoot 'em ups Kamui, RefleX, and Alltynex Second by Siter Skain.[6]

In early 2014, the company announced Gigantic Army, a side-scrolling shooter with 16-bit era graphics.[1] The same year, they brought four games to Steam Greenlight to win support from the Steam community.[7] One of these games, the fighting game Yatagarasu Attack on Cataclysm, raised over $100,000 through crowdfunding website Indiegogo, and led to a dispute between Nyu and PayPal when the latter held up to half of the funds as a "reserve".[8] PayPal ultimately released the funds and, following several similar incidents, announced that they would be reforming their crowdfunding policies for the future.[9][10] Nyu released their first Japanese role-playing game, The Sacred Tears TRUE, in September 2014.[11]

On June 15, 2022, Nyu Media announced that they were discontinuing business. Most games published by the company were picked up by other publishers, with the exception of Cherry Tree High Comedy Club and its sequel Cherry Tree High I! My! Girls, which was delisted following the end of the 2022 Steam Summer Sale on July 7.[12][13]

References
  1. Estrada, Marcus (January 22, 2014). "Side-Scrolling Shooter Gigantic Army Coming on February 5th". Hardcore Gamer. Retrieved December 17, 2014.
  2. Ishaan (November 27, 2011). "New Doujin Publisher, Nyu Media, Publishing Japanese Indie Games". Siliconera. Retrieved December 18, 2014.
  3. Polson, John (November 19, 2011). "Nyu Media Localizing Six Japanese Indie Games". IndieGames.com. UBM Tech. Archived from the original on March 5, 2016. Retrieved December 17, 2014.
  4. Cowan, Danny (December 13, 2011). "Nyu Media, Capcom To Publish Localized Doujin PC Games Starting This Month". IndieGames.com. UBM Tech. Archived from the original on March 4, 2016. Retrieved December 17, 2014.
  5. Ishaan (June 16, 2012). "MangaGamer Selling Nyu Media Doujin Titles On Their Website". Siliconera. Retrieved December 18, 2014.
  6. Cowan, Danny (August 9, 2012). "Nyu Media Reveals Second Wave Of Localized Doujin PC Games". IndieGames.com. UBM Tech. Retrieved December 17, 2014.
  7. Estrada, Marcus (May 29, 2014). "Nyu Media Brings 4 Doujin Titles to Greenlight". Hardcore Gamer. Retrieved December 17, 2014.
  8. McWhertor, Michael (September 10, 2013). "Crowdfunded fighting game Yatagarasu having its money held by PayPal". Polygon. Vox Media. Retrieved December 18, 2014.
  9. McElroy, Griffin (September 10, 2013). "Yatagarasu Attack on Cataclysm dev's funds unfrozen by PayPal". Polygon. Vox Media. Retrieved December 18, 2014.
  10. Sarkar, Samit (September 13, 2013). "PayPal 'overhauling' policies regarding crowdfunding". Polygon. Vox Media. Retrieved December 18, 2014.
  11. Lada, Jenni (September 25, 2014). "Nyu Media releases The Sacred Tears TRUE JRPG". TechnologyTell. Retrieved December 18, 2014.
  12. King, Seon (2022-06-15). "This is Nyu Media, Signing Off!". store.steampowered.com. Retrieved 2022-06-24.
  13. "NYU Media Shuts Down at the End of the Month". Gameranx. 2022-06-20. Retrieved 2022-06-24.
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