OK Not to Be OK

"OK Not to Be OK" is a song by American music producer Marshmello and singer Demi Lovato. It was released on September 10, 2020, via Island Records and Joytime Collective, in partnership with the Hope For The Day suicide prevention movement.[2] The song was later included on the expanded edition of Lovato's seventh studio album Dancing with the Devil... the Art of Starting Over.

"OK Not to Be OK"
Single by Marshmello and Demi Lovato
ReleasedSeptember 10, 2020 (2020-09-10)
GenreDance-pop[1]
Length2:39
Label
Songwriter(s)
Producer(s)Marshmello
Marshmello singles chronology
"Baggin'"
(2020)
"OK Not to Be OK"
(2020)
"Too Much"
(2020)
Demi Lovato singles chronology
"I'm Ready"
(2020)
"OK Not to Be OK"
(2020)
"Still Have Me"
(2020)
Music video
"OK Not to Be OK" on YouTube

Background and promotion

The song was teased various times by Marshmello through his social media accounts; shortly prior to its release, in July 2020, he liked fan tweets confirming the track and also captioned an Instagram photo "hello? demi?", before later removing Lovato's name from the caption. The image showed Marshmello on the phone in a dark room with an overturned lamp, bottles of alcohol and a mystery woman in the background – critics attributed this as a possible reference to the theme of the song; however, the aesthetic was later confirmed to be for Marshmello's previous single, "Baggin'".[3][4][5][6]

A few weeks later, on September 4, both artists announced the collaboration, with Marshmello posting a video of him scrolling through his Twitter timeline, reading tweets of fans jokingly threatening to toast him unless he releases the song. Lovato reposted the tweet, with a link to a 90s-inspired website, which included the release date and an interactive mood quiz, a Minesweeper game and a music playlist.[7][8] The song is not the only recording between the two; in 2017, a track titled "Love Don't Let Me Go" was registered to ASCAP, crediting Marshmello and Lovato, but is yet to be released.[9]

Music videos

In August 2020, Marshmello and Lovato were seen on the set of a music video.[5] The video was directed by Hannah Lux Davis, who has directed many of Lovato and Marshmello's past music videos.

The video takes place in a suburban neighborhood where Lovato and Marshmello both wake up in bedrooms that belong to the younger versions of themselves. Lovato and their younger version both trash the bedroom, cutting between scenes of older Lovato singing in the center. Everyone eventually strolls around their neighborhood while singing and dancing to the song, and while Marshmello rolls around the front yard and rides his bike. The video ends with information about "Hope for the Day" and resources for suicide prevention.[10]

A music video for the Duke & Jones remix of the song was released on October 2, 2020.[11]

Credits and personnel

Credits adapted from YouTube.[12]

  • Hannah Lux Davis  director and editor
  • Aaron Johnson  producer
  • Brandon Bonfiglio  producer
  • Carlos Veron  director of photography
  • Erin Wysocki  editor
  • London Alley  production company


Credits and personnel

Credits adapted from Tidal.[13]

  • Marshmello – production, keyboards, programming
  • Demi Lovato – songwriting, vocals
  • Gregory Hein – songwriting
  • James Gutch – songwriting
  • James Nicholas Bailey – songwriting
  • Mitch Allan – engineering, vocal production
  • Emerson Mancini – mastering
  • Manny Marroquin – mixing

Charts

Release history

Region Date Format(s) Version(s) Label(s) Ref.
Various September 10, 2020 Original
[42]
Australia September 11, 2020 Contemporary hit radio Universal [43]
Italy September 14, 2020 [44]
United States September 15, 2020
[45]
Various October 2, 2020
  • Digital download
  • streaming
Duke & Jones Remix
  • Island
  • Joytime Collective
[46]
October 22, 2020 Lost Stories Remix [47]

References

  1. Rowley, Glenn (September 30, 2020). "Demi Lovato Unveils Somber Ballad 'Still Have Me' Following Max Ehrich Breakup: Listen". Billboard. Retrieved October 1, 2020. Lovato's latest track arrives a few weeks after her new mental health-themed dance-pop collaboration with Marshmello, 'OK Not To Be OK,' ...
  2. "Marshmello & Demi Lovato - OK Not to Be OK (Official Music Video)". September 10, 2020. Retrieved September 10, 2020 via YouTube.
  3. Bain, Katie (September 4, 2020). "Is A Marshmello/Demi Lovato Collaboration Coming?". Billboard. Retrieved September 5, 2020.
  4. Walter, Abby (August 5, 2020). "Are Marshmello and Demi Lovato working on a collaboration?". Don't Bore Us. Archived from the original on October 17, 2020. Retrieved September 5, 2020.
  5. Close, Paris (September 3, 2020). "Marshmello Confirms Collaboration With Demi Lovato Is Coming Soon". iHeart. Retrieved September 5, 2020.
  6. Findlay, Mitch (September 2, 2020). "42 Dugg & Marshemllo Connect For "Baggin'"". HotNewHipHop. Retrieved September 8, 2020.
  7. Karlie Powell, Karlie (September 4, 2020). "Marshmello Gets Roasted In Promo for Demi Lovato Collab [WATCH]". Your EDM. Retrieved September 5, 2020.
  8. Dresdale, Andrea (September 4, 2020). "Demi Lovato confirms collaboration with Marshmello: "My favorite teaser ever"". ABC News Radio. Archived from the original on September 12, 2020. Retrieved September 5, 2020.
  9. "Marshmello appears to tease Demi Lovato collaboration". Contactmusic.com. Bang Showbiz. August 4, 2020. Retrieved September 5, 2020.
  10. Rowley, Glenn (September 10, 2020). "Marshmello & Demi Lovato Unveil Uplifting New Collab 'OK Not To Be OK': Watch". Billboard. Retrieved September 10, 2020.
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  45. "Top 40/M Future Releases". All Access Media Group. Archived from the original on September 14, 2020. Retrieved September 14, 2020.
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